Beyond the Image Podcast

Be the Perfect Podcast Guest with Ella Lucas-Averett

Hosted by: James Patrick

There are few things more frustrating and more annoying than when you bring a guest onto your show and you're excited to dive into a conversation with them, but that guest falls completely flat.

In today's episode, we're going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can't wait to share it with their audience.

"In order to stand out, in order to cut through the noise, you need to be excellent."

IN THIS EPISODE

• How Ella got started in podcasting.

• Things the best speakers in the world do.

• Why focusing on the outcome you're going to create for the listener is vital.

• Things to ask a podcast host before being a guest.

• Why losing podcast listeners is more detrimental than other social media platforms.

• Do you have to air a bad episode?

• Sending your outline ahead of time.

• How to be in the top 2% in the industry.

• Capitalizing on your investment.

• The power of repurposing podcast interviews.

Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/

Connect with Ella

A Better Podcast Handout HERE

Instagram: @onairwithella

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Getting Rejected to Speak on Stage

Hosted by: James Patrick

I just got rejected and that sucks. In this episode, I'm talking about how to navigate and deal with it.

"It's equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked."

IN THIS EPISODE

• Why it's important for James to share this experience.

• The most effective way of getting new leads from your target audience.

• How to create a proper submission.

• What you can do when you receive a rejection.

• Putting forth the best effort you can.

Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Avoid Being Taken Advantage of in Business

Hosted by: James Patrick

Do you ever get the sense that someone is trying to take advantage of your business?

In this episode, we're going to talk about how to spot it and how to respond to it.

"You are not required to deal with someone's emotional immaturity."

IN THIS EPISODE

• Red flags to look out for when doing business.

• Why you need to get all the details.

• The importance of making sure you have your contracts signed before moving forward.

• Specific things to say in these situations.

• How to respond in a professional way and establish boundaries.

• Trusting your intuition.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

The Software Every Entrepreneur Needs

Hosted by: James Patrick

I'm in a lot of Facebook groups for my industry and I see a very similar question pop up a lot.

"What is the best software for…?" "What is the thing you use for…?"

Regardless of what the question was, I have an answer for you in today's episode.

"The best one to use is the one you're using right now."

IN THIS EPISODE

• Why entrepreneurs are asking for input on this specific topic.

• Finding what works for you.

• What you should do instead of asking for input.

• How simple it is to switch platforms.

• Utilizing free trials.

• Why you don't need other peoples opinions.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Get Your Brand to Stand Out with Chris Do

Hosted by: James Patrick

On the podcast today is Chris Do. He's a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine.

"You're either selling or being sold to."

IN THIS EPISODE

• How Chris started in branding.

• Why entrepreneurs struggle to understand how their brands work in the marketplace.

• The importance of getting on the other side of the lens.

• Who will be the future millionaires and billionaires.

• Value created and value added.

• The power of storytelling.

• Asking better questions.

• Letting your customers tell the story.

• What's more important than quality nowadays.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Connect with Chris

Website: thefutur.com

Instagram: @thechrisdo

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Jerks Who Undercut Rates

Hosted by: James Patrick

A photographer tried to poach my clients by telling them he would charge them less.

In this episode, I'm sharing why it didn't and won't work out for him.

"Competing exclusively on price will eventually put you out of business."

IN THIS EPISODE

• 4 reasons undercutting prices won't work.

• What caliber of clients you'll land if you lower your rates.

• The reputation you will get among clients.

• The long term effects.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie

Hosted by: James Patrick

I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it's too far away to actually impact me. But, what if it was within your own company, email or social media account?

In this episode, we're talking about what you as an entrepreneur need to do to protect yourself and your data. My guest today is a dear friend and Cyber Security consultant, Heather Monthie.

"Companies that don't have a dedicated IT team are large targets for cyber attacks."

IN THIS EPISODE

• The importance of entrepreneurs to be diligent about their cyber security.

• Why small businesses are targeted.

• What steps to take as a business owner.

• Warning signs to be on the lookout for.

• Spotting a phishing email.

• Windows versus iOS.

• Determine your critical assets and protecting these first.

• Why you need a phone pin.

• Having a continuity plan.

• Being proactive to protect your business.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Heather

Cybersecurity for Small Businesses: https://www.fcc.gov/communications-business-opportunities/cybersecurity-small-businesses

Linkedin: https://www.linkedin.com/in/heathermonthie/

Twitter: https://twitter.com/drmonthie

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

When Everyone Does What You Do

Hosted by: James Patrick

"But everyone is a photographer now." That was told to me by a photographer as a reason why their business was struggling. Let's talk about why this isn't a valid reason.

"Ifl that is what you believe, then it's going to be true."

IN THIS EPISODE

• The same thing James has heard for 20 years.

• What you should believe about any industry.

• The one thing that will keep you competitive in any market place.

• How to keep your business within your control.

• Having the right mindset.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Dealing with POS Critics

Hosted by: James Patrick

Early in your career, there are few things that will derail you faster than when you go to share your work online and someone jumps into the comment section to give you unsolicited critiques.

Today, let's talk about how to navigate this and deal with these people.

"No one has the right to get between someone and something that they are passionate to pursue."

IN THIS EPISODE

• Realizing you won't be good right when you start anything.

• How you become great at things.

• The power of embracing the process.

• Why starting a new thing is terrifying.

• Letting people pursue their goals.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Avoiding New Year Burnout with Dr. Meredith Butulis

Hosted by: James Patrick

Today, I'm exhausted and already on my third cup of espresso and it's barely noon. Part of this is because it's the start of the year and I have this massive sense of overwhelm of trying to get so many things done in this perceived finite amount of time so that I feel like I've gained momentum and I'm starting the year ahead.

Well, this can lead to some burnout. So, that's what we're going to dive into in today's show; how to avoid burnout. My guess today is Dr. Meredith Butulia.

"Don't wait to start running until your feet hit the ground."

IN THIS EPISODE

• Why the New Year may cause stress for entrepreneurs.

• 8 areas of wellness that we should always be attending to and how to do that.

• The importance of mutual energy in relationships.

• Identifying if there's an issue and how to hone in on it.

• How often you should be reassessing your wheel.

• The biggest regrets older people have and how to avoid having them yourself.

• Taking steps in the right direction.

• Being okay with trying things and changing your goals.

• What you should track and how to do it without taking up too much time.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Dr. Meredith

Instagram: @doc.mnb

Book: Your Wellness Makeover

Get a FREE chapter of her brand new book by DMing Meredith on Instagram and letting her know you listened to this podcast!

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com