Beyond the Image Podcast

I'd Much Rather Be Doing This

Hosted by: James Patrick

I've been thinking a lot about an event I was asked to attend last week at a local college in Arizona. I was asked to review the portfolios of students getting ready to graduate. Let's talk about what I found and didn't find in these portfolios.

"If you're waiting for permission to start doing something, it's not going to come."

IN THIS EPISODE

• What should be included in your portfolio and why.

• How to do the work you want to do.

• The truth about stability in the workforce.

• Some things colleges should be requiring of their students to set them up for success.

• The loop that will create opportunities for you.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Redefining Your Vision with Nickolas Duarte

Hosted by: James Patrick

We had some messages from some of our listeners that wanted us to pull back the curtain and reveal behind the scenes on productions, how they're put together, and the steps that go into building out the team that helps create a lot of the work that you see out in the marketplace.

So, today on the show, my guest is Nickolas Duarte. He was one of the first guests when we first launched this show.

"Do I want to do this right now?"

IN THIS EPISODE

• The journey Nickolas has been on and where he's headed.

• Evolving as entrepreneurs.

• Balancing taking on jobs that don't fully align with you.

• Being willing to shift your style and attract the right people.

• Current trends that suck.

• The power of sharing the struggles and reality of your journey behind the scenes.

• How to effectively debrief and process projects along the way.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Nickolas

Websites: www.nickolasduarte.com or www.crownchimp.com

Instagram: @mrnickduarte

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Book More Clients with Jane Goodrich

Hosted by: James Patrick

In today's episode, we are talking about business development and how to build rapport and trust that encourages our prospective leads to become clients.

My guest today is fellow photographer, Jane Goodrich. She's the founder of Picsello.

"People buy from people."

IN THIS EPISODE

• Why marketing is important in your business.

• Misconceptions about sales and marketing.

• Not doing everything and when to outsource.

• Testing things out and how much to spend on each.

• How to leverage social media.

• Are you charging too much?

• The importance of knowing your ideal client.

• Market saturation and how to truly stand out.

• Building your portfolio so it's beneficial to you.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Jane

Website: janegoodrich.com or picsello.com

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Nightmare at the Studio

Hosted by: James Patrick

There's times when I'm in situations that are a lot scarier than they need to be. Today, I am sharing some of the most terrifying photoshoot experiences I've ever had. Happy Halloween!

"This could end up with something interesting or this could end up with me dead."

IN THIS EPISODE

• Tales from the camera operator.

• When someone pulled a gun during a photoshoot.

• James being choked by his client's husband.

• Being detained during a photoshoot.

• Being haunted by missing gear.

• Horrific things clients have asked of James to do.

• Swimming with sharks.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Lead Magnets That Convert

Hosted by: James Patrick

Today, we're diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients.

"The goal of a lead magnet is to draw in leads into your brand, into your business."

IN THIS EPISODE

• The three types of leads.

• Types of lead magnets.

• What determines an effective lead magnet.

• What your lead magnet must do and why yours may not be working.

• Mistakes to avoid.

• What content should be included within the lead magnet.

• Answering the "so what" question.

• What should be on your landing page.

• Ways to market your freebie.

• Email sequences and what to include in your nurture emails.

• Should you use a custom confirmation page?

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Will Someone Publish My Book? Part 1

Hosted by: James Patrick

Today, we're diving into the first episode of a series of my own personal journey of having a book published through a traditional publisher. This series will entail all of the lessons, roadblocks, detours, obstacles, and great things that could come as well. There's no guarantee of how this series will end, but I will stay transparent with you along the way.

"Rejection is part of the creative process."

IN THIS EPISODE

• Rules for this series and what to expect.

• Why James is doing this.

• What's different about this book versus the other 3 James wrote.

• All about the proposal letter sent to the publisher.

• Why a publisher passed on James's book and how he adjusted to this feedback.

• The next step in the journey.

• Thoughts on rejection.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Why Your Lead Magnet is Failing

Hosted by: James Patrick

Today, we're diving into what makes an effective lead magnet and how to fix it if it's not working.

"An effective lead magnet is a way to enhance the trust and rapport you have with your audience."

IN THIS EPISODE

• What tells you if the lead magnet is working or not.

• Why you would want to create a lead magnet for your customers.

• Benefits of having a lead magnet.

• The power of an email list.

• The biggest mistakes people are making with their lead magnets.

• What a lead magnet must do.

• How to set up your offer page.

• Marketing your lead magnet.

• What makes up a great lead magnet.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Art of the Side Hustle with Julie Bonner

Hosted by: James Patrick

So many of our journey's start with a side hustle. We start with an idea and begin to explore what would happen if we were to chart something out in our free time. That's how so many of my different brands and businesses were built, including my photography business which I started while working in another career.

In this episode, my guest and I are talking about the culture and the economy of the side hustle.

My guest today is Julie Bonner, the founder of Julie Originals.

"If I want to make more money on my own time, I will."

IN THIS EPISODE

• How Julie and James met.

• Julie's history with side hustles.

• Finding the right side hustle.

• Focusing on the things you're good at and outsourcing the rest.

• Navigating clients and being real.

• Clear communication and when to stand your ground.

• Should you tell people about your side hustle?

• Gathering feedback and actually using it the right way.

• Marketing your side hustle effectively.

• Capturing your audience's attention.

• Creating balance so you don't hit burn out.

• Your brand is not your logo.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Julie

Website: www.julieoriginals.com

Instagram: @julieoriginals

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Blowing Magazine Opportunities - Live Coaching

Hosted by: James Patrick

On this week's live coaching, James is diving into how to land magazine opportunities and what you need to know when pitching media outlets.

"The media's role is not to be a publicity platform for you exclusively."

IN THIS EPISODE

• Big news about the launch of Icon Refined Magazine.

• What you need to bring in your magazine pitches.

• A quick sample sentence to put in your pitches.

• Thinking like a true content creator.

• Doing your research before giving an uninformed pitch.

• The importance of how you present yourself and how it affects future features.

• Making sure your relationship with media outlets goes both ways.

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Get a copy of the current Icon Refined and more at www.iconrefined.com.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

The number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business.

In today's episode, we will be talking about how to generate leads effectively and nurture them properly so you can create conversion in your sales sequence.

My guest today is Sara Frenza.

"Lead generation is a fundamental aspect of not only starting a business, but growing a business."

IN THIS EPISODE

• The purpose of a lead magnet and why you need one.

• Mistakes people make when creating lead magnets.

• How to nail your copy and what not to do.

• Finding your tone and voice.

• Creating an emotional connection to your audience.

• Do you really have a lead problem?

• Posts that peak people's interest and attention.

• The best ways to nurture.

• What makes sales easy and how to make it clear to your audience.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Sarah

Website: www.sarafrenzafitness.com

Instagram: @sara_frenza

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com