Beyond the Image Podcast

Beyond the Image Podcast

By James Patrick: Photographer, Marketer, StorytellerBusinessEntrepreneurshipArtsVisual Arts
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Beyond the Image Podcast episodes

  • BTI # 534: Why You're Not Getting Stuff Done

    Why You're Not Getting Stuff Done

    Hosted by: James Patrick

    In today's episode, James is diving into all the many projects he is working on and how they went from ideas on paper to actual tangible steps he could take to complete each project.

    "It's easy to confuse being busy, by doing busywork, with being productive."

    IN THIS EPISODE

    • What it takes to start and keep your momentum when completing projects.

    • Creating subtasks to tackle big projects.

    • Why you may be stalling on certain to-dos.

    • Planning your weeks effectively.

    • Being busy versus being productive.

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    10 min
  • BTI # 533: Free Business Coaching LIVE

    Free Business Coaching LIVE

    Hosted by: James Patrick

    Welcome to another week of live coaching. Today, James is answering all and any business questions LIVE from those who tuned in to the live.

    "The best way to compete with others in your industry is to draw your competition into an area they cannot compete with you in."

    IN THIS EPISODE

    • Updates on what James and his team are doing.

    • How to communicate a shift in your business and clientele.

    • Nurturing your audience with the right content.

    • Utilizing social media, especially Instagram.

    • Beating your competition.

    • Is your story angle powerful enough?

    • Going completely digital.

    • How to obtain a cover or get published in a magazine.

    Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

    Link to watch on YouTube: https://www.youtube.com/jpphotoaz

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    55 min
  • Get Your Brand to Stand Out with Matt McWilliams

    On this show, James has talked a lot about what it takes to embark on an entrepreneurial journey. But when you are pursuing a passion and trying to make your passion into something that is profitable, how do you get your work to be seen?

    Our guest today is going to help you stand out regardless of what industry you're in. His name is Matt McWilliams and he is the author of the new book, Turn Your Passions into Profits.

    "Getting 15 minutes of fame has never been easier."

    IN THIS EPISODE

    • The inspiration behind Matt's new book.

    • Getting clear on your passion.

    • Separating the emotion from the logic.

    • Specific ways to stand out.

    • Control the narrative.

    • Niching down and dominating that topic.

    • How long you should test the things that make you stand out and if it's working or not.

    • Staying relatable.

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Connect with Matt

    Book: passionsintoprofitsbook.com/bti

    Text: 260-217-4619

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    1 hr 3 min
  • BTI # 531: Try Not to Suck at Business

    Try Not to Suck at Business

    Hosted by: James Patrick

    The year was 2016 and the Chicago Cubs were rallying for their first World Series win in 108 years. Their manager at the time coined the phrase, "Try not to suck." This was the rally cry that went on to win that year.

    As an entrepreneur, we have to wade through a lot of crap and there are a lot of crappy professionals out there.

    So, let's talk about how to be an entrepreneur, regardless of what industry you're in, without sucking.

    "Do not put yourself and your wants ahead of the goals your client hired you for."

    IN THIS EPISODE

    • When to share your opinion.

    • Should you charge less than your competitors?

    • What clients will remember.

    • How to not resent a job.

    • Being transparent when charging a client.

    • The correct way to provide advice.

    • Non-negotiables.

    • James's values and some you can adopt for yourself.

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    10 min
  • BTI # 530: Navigating Entreprenuership with Renee Bauer

    Navigating Entreprenuership with Renee Bauer

    Hosted by: James Patrick

    Is this true for you? Who you are at the beginning of your entrepreneurial journey is not who you are 3 months, or 6 months, or 3 years into the process. As you shift in this journey, perhaps those in your circle may not recognize the person you have become. This could be even more delicate when that individual is a significant other.

    We're going to dive into this today and how to navigate through that. My guest today is Renee Bauer, a divorce attorney.

    "Those who have a higher education and those who are

    entrepreneurs do have a higher rate of divorce."

    IN THIS EPISODE

    • The work Renee does as a lawyer that goes far beyond paperwork.

    • How Renee's personal story has impacted her career.

    • Why divorce rates may be higher for entrepreneurs.

    • Simple communication within your relationships that can save them.

    • Setting boundaries.

    • The perspective of the person who isn't the entrepreneur in the relationship.

    • Bringing your partner into your journey.

    • Red flags to be aware of.

    • The importance of taking care of yourself and knowing who you are.

    • Stepping into the best version of you.

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Connect with Renee

    Book: shewhowinsbook.com

    Instagram @msreneebauer

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    40 min
  • BTI # 529: Which Web Builder Should You Use with Gaby Fleming

    Which Web Builder Should You Use with Gaby Fleming

    Hosted by: James Patrick

    With all the clients I work with, the idea of having a web presence is so crucially important. Whether it's for displaying your portfolio, sales, or lead generation. A lot of my clients want to be able to create and manage their website themselves, either for financial reasons or to have that control.

    When you set out to build a website on your own, you are going to be met with a plethora of different website builders and it can be very overwhelming. Which one should you choose?

    Today, we're going to dive into 5 of the most popular website builders, what you need to know about each of them, and which one is the right one for you.

    My guest today is Gaby Fleming, head of website design at Patrick Creative Media.

    "A website that is up will be infinitely better and more successful than a website that is kept in preview mode."

    IN THIS EPISODE

    • Who Gaby is and what she does.

    • The top 3 reasons people choose to do a website themselves.

    • The 5 most popular website builders.

    • Pros and cons of each website builder.

    • Deciding if customization is important for you.

    • Why you would have plugins on your website and what it is.

    • What makes WordPress so popular and if it's for you.

    • Which website builder is best for SEO.

    • Mobile-friendly usage.

    • Keeping it simple.

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Connect with Gaby

    Website: www.patrickcreativemedia.com

    Instagram: @patrickcreativemedia

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    1 hr 12 min
  • BTI # 528: Proactive vs. Reactive Marketing (LIVE Coaching)

    Proactive vs. Reactive Marketing (LIVE Coaching)

    Hosted by: James Patrick

    On today's show, we are going to dive into the difference between proactive and reactive marketing and how to move yourself from being in a reactive marketing state to being in a proactive marketing state.

    "Be seen, be heard, be read."

    IN THIS EPISODE

    • Current casting announcements.

    • What the difference is between reactive and proactive marketing.

    • The reason your business may not be consistent.

    • Why proactive marketing is so powerful and effective.

    • Can you create leads?

    • Tapping into your target audience.

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    14 min
  • BTI # 527: Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion

    Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion

    Hosted by: James Patrick

    It took a while for me to admit that I wanted to be a photographer. I worked in marketing after college and anytime I was at a public event, I would never say that I was trying to build a career as a photographer. I would say, "I work in marketing." Until the day I said, "I'm a photographer." This is when I realized I needed to set a plan to get out of my marketing career and pursue photography full time.

    And that is exactly what we're talking about today with my guest, Adrianna Licitra.

    "What if I just left and did what I wanted to do?"

    IN THIS EPISODE

    • Adrianna's corporate journey and what finally made her make her move.

    • How to know when to make a change in your career.

    • Asking yourself the tough questions.

    • Honing your craft.

    • The importance of always being a student.

    • Making your passion lucrative.

    • Negotiating terms of use.

    • Does your brand play a role in the clients you get?

    • What Adrianna would have done differently if she could go back and how it may inspire you.

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Connect with Adrianna

    Instagram: @adrianna_licitra

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    56 min
  • BTI # 526: Dumbest Things Photographers Tried to Steal Business

    Dumbest Things Photographers Tried to Steal Business

    Hosted by: James Patrick

    In today;s episode, we're going to dive into the absolutely most absurd acts I've seen photographers take to either steal business or to prevent others from earning business.

    "Someone else winning does not mean that you lost."

    IN THIS EPISODE

    • Personal experiences James has had.

    • Sneaky things photographers may sneak into contracts.

    • The importance of having client loyalty.

    • Celebrating others in your industry and knowing there's enough to go around.

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    9 min
  • BTI # 525: The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching)

    The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching)

    Hosted by: James Patrick

    Today, we're going to talk about how your ego can ruin your media chances.

    "You should be an equal participant in spreading the editorial narrative."

    IN THIS EPISODE

    • Things you shouldn't do when you have media features,

    • How you should approach a media partnership.

    • The importance of sharing your media features with your audience.

    • When you should just buy an ad.

    • Why you need to become a team player.

    Connect with James

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Text me marketing questions @: 480-605-3254

    Share this podcast with a friend and remember to leave a 5-star review!

    For more, visit jamespatrick.com

    28 min

About Beyond the Image Podcast

From the publisher's feed

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative…

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