Beyond the Image Podcast

Effectively Scale Your Business with Emylee Williams

Hosted by: James Patrick

Today, we are talking about how to stand out and build a brand worth being seen, how to communicate the value of that brand to the right audience, and then how you convert that audience to consumers in your business.

My guest today is Emylee Williams. She is the co-founder of Boss Project.

"People will pay for an experience."

IN THIS EPISODE

• An update on how Get Published 2023 went.

• Emylee's journey as an entrepreneur.

• The power of curiosity and experimentation within your business.

• What you have to get better at.

• Putting yourself in the shoes of the consumer.

• Can you serve everyone?

• How to do business "right."

• Scalability in your business.

• Why you need to outsource.

• Should you stay involved in your business?

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Emylee

Website: www.bossproject.com

Instagram: @bossproject

Podcast: The Strategy Hour

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For more, visit jamespatrick.com

In this eye-opening episode, we dive into the world of coaching, shedding light on the darker side characterized by bad coaches who misuse their power, display arrogance, and take advantage of their privileged positions.

We instead believe in empowering our clients and creating positive change within the coaching community. Tune in as we reveal the eight crucial aspects that every coach should prioritize when working with their clients. From fostering a safe and inclusive environment to providing constructive feedback and mentorship, we explore the essential elements that lead to an effective coaching relationship.

Whether you're currently a coach or are ever considering working with a coach, this episode will inspire you to demand better, advocate for change, and support a coaching culture that puts the well-being and development of clients first.

IN THIS EPISODE

• What's not helping inspire people and why.

• A true definition of coaching and what it should look like.

• Should you ever speak down to your clients as a coach?

• How to create a healthy relationship dynamic between clients and coaches.

• What coaching should be.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Get Published Panel 2020

Hosted by: James Patrick

Since it is the week of Get Published LIVE 2023, we are dipping into our archives again and have a really awesome replay for you. This is from FITPosium 2020. We were completely virtual and pulled together one of the most diverse and knowledge filled media panels ever.

This panel features a host of different editors and publishers.

This episode will give you insight and knowledge on how to stand out in your pitches.

"Always bring value."

IN THIS EPISODE

• Live Q&A from previous attendees.

• The takeover of digital media features.

• How to make your pitch stand out and what to include on your pitch.

• Why you need to keep following up.

• Pitching for print versus pitching for online.

• What to NOT do when pitching.

• Should you use stock photos?

• Building up equity for future features.

• Different editorial calendars and how they are planned.

Join Get Published Live 2024 with a discounted pre sale price FRIDAY for one week only at getpublished.live

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Biggest Missed Opportunity in Media Pitches

Hosted by: James Patrick

It is the week of Get Published LIVE 2023! It's our 9th annual conference where we gather entrepreneurs, content creators, writers, and more to learn how to land and leverage earned media. We already have 40 magazine features booked, 12 podcasts booked, and 6 digital media features booked.

Today, I want to talk about some of the things we noticed going through the submissions from all the attendees.

"You cannot rely on the media outlets to connect these dots for you."

IN THIS EPISODE

• Cutting through the crap.

• What's holding submissions back.

• The biggest issue James and his team found in the submissions.

• What connection you need to make for the media outlet.

• The importance of being specific in what value you bring.

• Join Get Published Live 2024 with a discounted pre sale price FRIDAY for one week only at getpublished.live

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Is Your Spouse Holding Back Your Career?

Hosted by: James Patrick

On today's show we are diving into the question is your spouse holding back your entrepreneurial potential?

"After 2 hours, 75% have said that they felt their spouse or partner, current or past tense, has either gotten in the way, slowed down, or held their career back in

some way, shape, or form."

IN THIS EPISODE

• Why James is talking about this today.

• Why someone may hold you back.

• Feelings that may be happening in your partner.

• Working through the concerns and getting to the root.

• The power of effective communication.

• Negotiating with your partner and knowing what you're not willing to compromise on.

• Things to avoid in these conversations.

This is the LAST WEEK you can get tickets! Last year, over 250 media features were booked the same weekend!

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Get Published Media Panel 2019

Hosted by: James Patrick

We are just over a week out from Get Published Live 2023 and that means there are only days left to enter in for this year's casting search. We have dozens of magazines, dozens of podcasts, and online media features casting for hundreds upon hundreds of media features. Go to getpublished.live to enter in and join us.

Today, we are dipping into our archives. This is a panel from FITposium 2019 with some amazing magazine editors sharing their insights and tips on how to earn media. This is a preview of what you can expect at this year's conference.

"You all are worthy of being photographed and worthy of being in a magazine."

IN THIS EPISODE

• How to follow up the right way.

• Tips on submitting writing pieces.

• Different ways to pitch.

• The importance of bringing specific ideas inside your pitch.

• Sticking to your niche.

• What images you should send in your pitch.

• Doing the research before pitching.

• Why you have to keep pitching.

This is the LAST WEEK you can get tickets! Last year, over 250 media features were booked the same weekend!

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features

Hosted by: James Patrick

There are ultimately only four steps that you need to take in order to earn media or to get published. It doesn't matter whether you're an influencer, an entrepreneur, a brand manager, or a content creator.

Let's talk about these four steps and what you need to know about them today.

"Research, pitch, deliver, repeat."

IN THIS EPISODE

• The 4 steps to getting published.

• What things you need to research before pitching.

• How to craft the perfect pitch.

• How to have a strong hook.

• Is one pitch enough?

• Why you need to make sure you are meeting deadlines and tailoring your feature to that specific magazine.

• What comes after the feature is published.

This is the LAST WEEK you can get tickets! Last year, over 250 media features were booked the same weekend! www.getpublished.live

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Picture Perfect - A Career Without Barriers with Sophie Kietzmann

Hosted by: James Patrick

Today, we're going back to the origin of our podcast and I'm bringing on a fellow photographer to chat with me. The show started as a show for creatives and artists to figure out ways to navigate through this industry landscape. What I learned over the course of 500 episodes is that some of the challenges that we as creative entrepreneurs face, you as an entrepreneur also face. That's when we decided to broaden the scope of the podcast.

My guest today is all the way from New York City, Sophie Kietzmann, a fashion photographer.

"Consumers want to see people they can identify with and relate to."

IN THIS EPISODE

• How Sophie ended up in New York and her experience there.

• The positives of living in New York as an entrepreneur.

• Learning from others in your industry while staying authentic to who you are.

• When it's time to make the jump from learning to running your own business.

• What campaigns consumers respond to.

• The shift in the photography business and how they market to consumers.

• Defining the narrative and bringing transparency to the industry.

• The importance of diversifying and tapping into marginalized voices.

• What's coming up next in the fashion industry and what's been exciting.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Sophie

Website: www.sophiekietzmann.com

Instagram: @sophiekietzmann

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How Being a Guest on Podcasts Can Benefit You and Your Brand

Hosted by: James Patrick

When we think about earned media and getting published, the first thing that comes to mind is landing a feature in a magazine. Why? Because it would look really cool. But, do not overlook the power of being featured on podcasts.

"Listeners are extremely loyal to the shows that they subscribe to."

IN THIS EPISODE

• Why you should want to be featured on podcasts.

• The benefit of a longform platform.

• The power of being vouched for.

• How you can offer a next step into your business for the listeners.

• An exclusive opportunity to cast for media features.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Three Exercises to Master Your Communication with Brenden Kumarasamy

Hosted by: James Patrick

I want to set the stage for you. We are going back about 18 years. I am in my final year of college and my professor at the time knows that I need a few extra upper division credits in order to get my degree, He says, "Tell you what, I'll hook you up with an independent study for these upper division credits, but in exchange you have to teach one of my classes for me next semester."

I can still remember the first time I had to give a presentation in front of my peers.That was my first dip into public speaking and it was nauseating, painful, and absolutely panic inducing. But, it was also critically important and over the past 2 decades I've leveraged everything from speaking on a microphone to speaking on stage and being a guest on shows as a way to build trust and rapport with my audience.

That's what we're talking about today. How to master your level of communication. My guest today is Brenden Kumarasamy. He is the host of MasterTalk.

"If you can make sense out of nonsense, you can make sense out of anything."

IN THIS EPISODE

• Why it's important right now to be able to verbally communicate the effectiveness of your brands.

• The problem with presentations in the educational system and what they teach us.

• Brenden's story and how he learned communication.

• Taking the time to go on the journey to master communicating well.

• An easy exercise you can start doing today.

• How to experience exponential progress.

• Thinking quickly on your feet.

• The 3 biggest balls that you can work on to improve your communication.

• Framework to make effective content.

• Building the foundation first.

• Should you be a master of all mediums?

• Finding 3 speakers you admire and spending time studying them.

• The biggest challenge you may face.

• Getting rid of filler words.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Brenden

YouTube: MasterTalk

Free Communication Workshop Live on Zoom: HERE

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com