Beyond the Image Podcast

Get Your Magazine Pitches to Stand Out

Hosted by: James Patrick

With so many people pitching to media outlets, hoe do you get your pitches to stand out? Let's talk about that today.

"It is not about what you do or who you are, so much as it is about what you want to do for that publication."

IN THIS EPISODE

• Ways to get your media pitches to stand out.

• How to lead with value and why it matters.

• The power of follow up.

• Where you can go next month to learn everything you need to do.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Why Your Content is NOT Standing Out - Live Coaching

Hosted by: James Patrick

Is your content not being seen online? Today, we're going to be talking about why and how we can fix that.

"Our audience gets used to seeing the same things, the same trends, and therefore, they start to lose interest."

IN THIS EPISODE

• How to reach a wider audience authentically.

• Two reasons why your content isn't being seen.

• What you do have control over when it comes to your content.

• The importance of having a strategy and how to create the right kind of strategy.

• Creating content you would want to consume.

• The 3 functions your content should have.

• The questions you need to answer before creating content.

• What true fans are and how to nurture them.

• The power of refining and adjusting as needed.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Finding Your Voice in Podcasting with Alicia Haygood

Hosted by: James Patrick

In today's episode, we are going to be talking about truly the number one thing that I use for my own brand awareness, authority amplification, and lead generation. It's the power of podcasting. Not just hosting my own show but also landing spots as a guest on other shows as a way to build trust and rapport.

My guest today is the host of the Scottsdale Vibes podcast, Alicia Haygood.

"Everyone can be a podcaster, but it's the quality that you need to work on."

IN THIS EPISODE

• Alicia's backstory and experience and how she shifted to make a bigger impact.

• The start of podcasting.

• Improving the quality of your podcast.

• What people don't understand about podcasting and why your audience sticks around.

• The importance of being consistent.

• How to get people to listen to your show.

• Sticking to what your podcast is about.

• Knowing you're on the right track.

• How much you should prepare for an interview,

• Staying true to yourself.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Alicia

Find the podcast on all the platforms: Scottsdale Vibes

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

TikTok Ban - What it Means For You

Hosted by: James Patrick

Well, the first domino has fallen. As of Friday, April 14, Montana became the first U.S. state to vote to pass legislation that bans TikTok from all personal devices. According to CNN, the bill is going in front of the governor and if the governor signs the bill, it will go into effect most likely in January 2024.

There has been a lot of reporting over security concerns that come with the app. Particularly how it relates to user data. This could be the first of many states following suit. Let's talk about what this means for you.

"There's no algorithm for your emails."

IN THIS EPISODE

• What the legislation specifies.

• The people who are impacted the most.

• Things you can do right now.

• The bigger picture.

• Why you need a clear funnel and where they should be funneled to.

• Where to learn more.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Only 10 seats left!

Learn how to land and leverage top features and land features by just attending!

Last year, 250 attendees were booked!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Welcome to our 500th episode of the Beyond the Image Podcast! We have a lot we're going to be diving through, including the evolution of the podcast and where content creation is right now, where it's going, and what you need to know about the content that will move your business in the direction you want to be going.

We also have a whole bunch of announcements, giveaways, and prizes this episode so make sure you listen all the way through!

"This is about building content that connects to an audience where they are."

IN THIS EPISODE

• The winners of the cover feature and surprise feature winners.

• Why it's harder to gain and keep your audience's attention.

• What it takes to create content that reaches the audience you want it to reach and gets that audience to take the action you want them to take.

• Statistics that will bring perspective.

• How to solve your client's problem before they've purchased from you.

• The different phases of a client's process.

• Questions you need to ask yourself.

• The evolution of the podcast.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

How Getting Published Can Grow Your Business

Hosted by: James Patrick

Earned media, or getting published, is the fastest way to grow your business. But how does this happen? Let's dive into this today.

"Landing media features amplifies your authority."

IN THIS EPISODE

• The 2 ways getting published grows your business.

• Getting validation in the field you are in.

• How to get new leads into your ecosystem.

• Where you can land top features next month!

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

What is Earned Media

Hosted by: James Patrick

When I say "getting published" the thing that comes to mind is landing a feature in a magazine. But what do I mean when I say "earned media?"

"Earned media has a 4x engagement compared to advertising."

IN THIS EPISODE

• The definition of earned media.

• Different media outlets you can earn.

• Do you have to pay for earned media?

• Advertising versus earned media.

• How to amplify your authority and generate new leads for your business.

• Where to go to land an earned media feature next month.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How to Get Your Magazine Pitches to Stand Out

Hosted by: James Patrick

With so many people pitching to media outlets, how do you get your pitches to stand out? Let's talk about that in today's episode.

"90% of people will only send 1 single pitch and never follow up."

IN THIS EPISODE

• Ways to stand out when pitching to media outlets.

• What media outlets are looking for in your pitch.

• The importance of follow up.

• How to get published as early as next month.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Why Getting Published is Better Than Advertising

Hosted by: James Patrick

What is the difference between earned media and paid advertising? And which one is better?

"A 1 page article in a magazine is worth the

same as buying 4 full page ads in that magazine."

IN THIS EPISODE

• Earned media versus paid advertising.

• Which is better?

• Why advertisements no longer work like they used to.

• Where you can go next month to land media features.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

2 Big Misconceptions About Getting Published

Hosted by: James Patrick

There are 2 big misconceptions when it comes to getting published and we are diving into those on today's show.

"Overwhelmingly, most of the features are for individuals like you."

IN THIS EPISODE

• 2 misconceptions about getting published.

• Why you don't need to be a celebrity to get published.

• Pitching to media outlets instead of thinking they will come to you.

• Where to go this year to learn how to land top media features.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com