Beyond the Image Podcast

Pricing Tiers You Should Have - Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

Today, we're going to be talking about pricing tiers you should be having as well as some amazing opportunities that we have for you.

"You can't build a business if no one knows you exist."

IN THIS EPISODE

• A casting for Ricochet Magazine and how to qualify.

• Understanding the scope a prospective client has to go through to do business with you and why it's important.

• 6 phases of a client journey.

• Properly defining value and where it comes from.

• What phases you can and can't skip to be effective.

• How to retain your clients.

• Core offers, low ticket offers and high ticket offers.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Biggest Mistakes When Pitching - Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

In today's live coaching, we are going to be talking about the top mistakes individuals make when they are trying to get published or when they are pitching to magazines.

"Pitching is not a one-time thing, it's an ongoing process."

IN THIS EPISODE

• The most egregious mistakes you may be making when pitching.

• Why you need to send multiple pitches to the same outlets.

• What your goal should be when pitching.

• Simplifying the process of pitching and following up.

• The importance of knowing the audience.

• Pitches that would raise a red flag.

• Making your idea easy to find.

• Why pitching actually helps the editor, podcast host, etc.

• 3 ways to differentiate yourself and create strong pitches.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

5 Most Important Marketing Questions to Ask

Hosted by: James Patrick

Today, we're talking about the 5 most important questions you should be asking in relation to your marketing and your sales. Ultimately, it's not just the asking of these questions but also finding the answers to these questions.

"Where can you position yourself in front of your target audience?"

IN THIS EPISODE

• 5 questions you need to ask and answer.

• How to develop the right messaging.

• Getting in front of your target audience.

• Why you need to find your USP.

• 3 ways to differentiate yourself in the marketplace.

• The things you need to evaluate in your business.

• Identifying the obstacles you are facing.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

3 Things You Need to Know About Magazines Before Pitching

Hosted by: James Patrick

When it comes to trying to get published, there are three critically important things that you need to know about media outlets before you ever send off your first pitch. Today, let's talk about these 3 things and why they're important.

"Are these your prospective clients?"

IN THIS EPISODE

• 3 things to know before pitching.

• The reasons you need to know these things before pitching.

• The first question you want to ask yourself.

• Why you need to know the date and the details of the audience you're pitching to is.

• What you need to download.

• The importance of alignment when pitching.

• Building a relationship with the decision maker.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Should You Pay to Get Published? - Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

Today's topic that we are diving into is should you be paying to get published?

"I don't want you to believe that paying for media features is the only way to generate leads for your brand or for your business."

IN THIS EPISODE

• Earned media vs. paid media.

• The ROI of paid media.

• Why your goals matter when answering this question.

• Emails you may receive for paid media and how to navigate them.

• Questions you should ask yourself when deciding on media features.

• Why James does not sell spots on his show or digital network but what he does offer instead.

• The truth about paying for content and how to grow your business.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Stand Out on Social Media with Regina Lawrence

Hosted by: James Patrick

What we want to dive into today is one of the things that not only mystifies but also frustrates so many of our listeners; all things social media.

My guest today is Regina Lawrence. She is the founder and owner of All Things Social Media, a marketing agency.

"Stop being the consumer."

IN THIS EPISODE

• The role social media plays in an entrepreneur's life.

• What social media was originally intended for.

• How to reset and refocus your intentions.

• What's stopping you from being creative.

• Getting to a place of creating the right content for your audience and how to find out what that content is.

• Finding the right medium and communication style.

• How to create designs that create consistency.

• Tips on using Canva.

• What not to do on live videos.

• Engagement channels and new ways to connect with your audience.

• The best call to actions and why you need to get over your fears.

• What people really want to know.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Regina

Instagram: @reginaalawrence

Website: www.reginalawrence.com

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Am I Good Enough to Get Published?

Hosted by: James Patrick

A question that comes up fairly often when it comes to getting published is, "Am I even good enough to get published?" or "Who am I to get published?"

Perhaps this is something that you have thought or considered. Let's talk about why you are.

"The majority of earned media features are for individuals like you."

IN THIS EPISODE

• Two misconceptions about getting published.

• Do you have to be a celebrity to get published?

• The difference between those who are getting published and those who aren't.

• Why you need to pitch yourself.

• Where you can go to get published this year.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

250 media features were booked at our last event!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Red Flags of Prospective Clients - Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

Today's topic that we are diving into is red flags that you need to watch out for and the warning signs you need to be aware of when it comes to proposing your services to prospective clients.

"These red flags are warning signs of what will become a

toxic professional relationship."

IN THIS EPISODE

• What happens when we are exposed to these red flags.

• When red flags come up.

• Red flags you may experience.

• How to respond to these red flags.

• When these red flags become a problem.

• Should you pay for features?

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Chef Robert Irvine on Overcoming the Impossible

Hosted by: James Patrick

My guest today is Chef Robert Irvine, you'll recognize him from the hit TV show, Restaurant Impossible. He's also the author of the brand new book, Overcoming Impossible.

"If one ingredient of that recipe is not in there, the magic doesn't happen."

IN THIS EPISODE

• The inspiration behind Chef Robert's decision to dive into business and self-improvement.

• What Chef Robert's new book is about and why.

• The importance of failure.

• How ego impacts people.

• Listening to the people you're working with and for.

• Accountability and how to do it successfully within your teams.

• What true leadership is.

• The recipe for scaling your business.

• Creating the right team around you.

• Nonnegotiable habits as an entrepreneur.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Grab Chef Robert Irvine's HERE

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Three Reasons to Land Media Features

Hosted by: James Patrick

I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let's talk about 3 reasons why you want to get published,

"It is impossible to grow a business unless people know you exist."

IN THIS EPISODE

• The 3 reasons to land media features.

• How these reasons support your brand.

• What earned media can do for your business.

• Knowing which media outlets to target.

• Why you need to know your goals before getting published.

Come learn everything you need to know about how to land and leverage top media features at Get Published Live 2023 in person in Phoenix, Arizona or virtually May 18-21, 2023. Get early bird passes HERE.

Just by attending, you will have the opportunity to audition for top media features. Every year, hundreds of media features are given away.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com