Beyond the Image Podcast

My guest today is Lexi Romano. She is the host and founder of the Phx Finds Show.

"If I hadn't started, I wouldn't have known what I needed to do to get to the next level."

IN THIS EPISODE

• Lexy's background and what got her into doing what she does now.

• Why videos are so powerful.

• All the things that go into making a video.

• Creating a place to have a deeper connection with your audience.

• How to keep viewers.

• Developing the confidence to release content.

• The key to keeping the momentum going.

• The gift of hindsight and celebrating where you are.

• Learning along the way.

• Getting your video to stand out & gain traffic and momentum.

• Balancing quality & quantity.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Lexy

Website: www.phxfinds.org

Show Instagram: @phxfindsshow

YouTube: Phx Finds Show

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For more, visit jamespatrick.com

Check out this episode!

Don't Be an A-Hole

Hosted by: James Patrick

I've developed this new obsession. It's not a healthy obsession, as most aren't once they reach a certain limit. This one has absolutely surpassed that limit. I've been seeing the same ad every day on Facebook.

But, this podcast is not about the ad itself, but it is about the comments on this ad and the response from one of the employees at this company.

"We're not feeding the trolls."

IN THIS EPISODE

• What may happen when you run Facebook ads.
• What you should do with trolls commenting.
• The ad that James has been seeing and the comments being made.
• The problem with the employee's responses.
• How your public responses can affect your business.
• Different ways to respond to trolling comments that would put your business in a positive light.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How to Land a Magazine Cover - Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

This week, we're talking about how to land a magazine cover.

"The goal of the cover is to sell the magazine."

IN THIS EPISODE

• How a magazine cover can generate leads for your business.
• Do you have to be a celebrity to land a magazine cover?
• The importance of being proactive in your marketing.
• Why the story behind the image matters.
• The size of your audience does not equal sales.
• Should you pay to be on a magazine cover?
• How covers are chosen.
• Effective pitches.
• What not to do when pitching magazines.
• All about online features.

• A new casting opportunity for 2 people! The cover and interior picture of IconFit Volume 6. Find the post to apply here @iconfitmagazine

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Evolution of the Fitness Industry with Nadine Dumas

Hosted by: James Patrick

My guest today is health and wellness coach, Nadine Dumas.

"It really comes down to your morals and what you believe in."

IN THIS EPISODE

• Nadine and James's history and how things have changed.
• The power of an unedited photo.
• Preparing for a photoshoot and the importance of having intentions beforehand.
• What's happening with magazine publications?
• How to get on covers.
• Native advertising.
• Do you need Instagram to build your business?
• If it's right for you to scale your business.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Nadine

Website: www.nadinedumas.com

Instagram: @nadinedumas

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

When to Celebrate

Hosted by: James Patrick

For people like me, and perhaps for people like you, showing off is hard to do. Why? Because it seems that all we ever see when we fire up social media, is an endless stream of accomplishments. A barrage of celebratory news, an assault of requests for congratulations. It can't all be real, can it? People's lives cannot be this "#blessed."

I've often said that social media represents the greatest hits of each other's lives. The thing about the greatest hits is that they don't include the b-tracks that never made it to the airways.

We're so often turned off or pissed off at this tidal wave of other celebrations, which we know are not entirely true, that we never stop to celebrate our own legitimate accomplishments.

"When we don't celebrate our victories, we rob ourselves of the momentum to achieve our next accomplishment,"

IN THIS EPISODE

• The truth behind social media.
• Why we end up not celebrating ourselves.
• Things you should be celebrating and why.
• Taking time TODAY to share something you've accomplished in the Facebook group below.

Join James's private Facebook Group: Fit Business Guide

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call.This call is hosted through the Facebook group Fit Business Guide and on the YouTube channel where he answers all your business and marketing questions.

"No one has a background in marketing until they start marketing."

IN THIS EPISODE

• Publication trends.
• Final call for entry at Ricochet Magazine: Enter Your Submission Here
• Call for entry at IconFit Magazine: Enter Your Submission Here
• How to follow up when pitching media outlets.
• What a good follow up does.
• Do you need to have experience in marketing?
• How to use collateral to pitch to media.
• Social media strategy for 2023.
• Creating binge-able content.
• Jumping on a live the right way and what your goal should be.

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Is Entrepreneurship Aging You with Laura Soulios

Hosted by: James Patrick

My guest today is Laura Soulinos. She's the co-founder of Body Tune by Laura.

"It doesn't need to be complicated."

IN THIS EPISODE

• Laura's background and her expansion in business with her husband.
• What creates long term results.
• The power of baby steps.
• Why YOU need to prioritize your health.
• How to become more efficient and effective in your business.
• How to maintain healthy habits and reverse the signs of aging.
• Why all or nothing won't work.
• Should you be sleeping more? And ways to prepare your body for sleep.
• Success = health
• Laura's passion and how she helps clients.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Laura

Weekly Texts: Text AGELESS to 416-628-9879

Instagram: @laura_soulios

Website: https://bodytunedby.ca

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Dirty Words to Never Say Again

Hosted by: James Patrick

There are some things about being a parent that I probably saw coming for me. For example, I saw that I would have some sleepless nights that would make me walk around in a daze on most days. I saw having to change a lot of diapers.

The thing that I didn't really anticipate was the words that I use. I didn't think I had a bad vocabulary until my son started to emulate the words I was saying. Granted, he's not saying it very clearly but he's getting close. Thus, my expletives must be deleted.

So, I've had to clean up my language. But in this episode I'm not just talking about curse words. In this episode, I want to talk about the words that we should not be using in our own industry.

"We use it because, if we're being honest, we are too lazy to peel apart the layers and actually define what it is we're delivering to our clients."

IN THIS EPISODE

• A list of words we should stop saying in our industry.
• The effects that may come with using these specific words.
• The importance of saying clearly what you're providing to your client.
• Words that people have said they are tired of seeing and why.
• Getting hyper specific and solving problems.

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Live Coaching

Hosted by: James Patrick

Welcome to James's third live weekly coaching call.This call is hosted through the Facebook group Fit Business Guide and on the YouTube channel where he answers all your business and marketing questions.

"Don't say this is an idea you want to move forward with if you're not willing to ask the questions on how to move that goal forward."

IN THIS EPISODE

• Taking action on your ideas by using the resources that are available to all of us.
• Why you need to move forward even if it's not perfect.
• Book promoting and adding value by giving away freebies.
• Social promotion.
• Advertising and doing it efficiently.
• A list of words we need to stop saying.

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Telling Your Story with Theresa Houghton

Hosted by: James Patrick

My guest today is Theresa Houghton. She's the Chief Nerd at Modern Health Nerd.

"Don't feed the troll."

IN THIS EPISODE

• More about Theresa's title.
• Standing out by leveraging what makes you, you.
• How to really provide value.
• Choosing what to share online.
• Creating content that is audience driven.
• Finding the right medium you should use.
• The path to authenticity.
• The beauty of trial and error.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Theresa

Website: www.modernhealthnerd.com

Substack: www.continuedjourney.substack.com

Online collective: Foster.co

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com