Beyond the Image Podcast

Launching an Amazon Seller Business with Ann Sieg

Hosted by: James Patrick

My guest today is Ann Sieg. She's the founder of E-Commerce Business School. As an industry, we've gone through a lot of changes. With that, has come the need for us as entrepreneurs to diversify our income streams. Today, we're diving into how to be successful selling on Amazon.

"Amazon is like a gauntlet into the e-commerce space and it's the best place to start."

IN THIS EPISODE

• Ann's story with becoming a successful Amazon seller.
• Learning how to shift.
• Why Amazon is a great place to start.
• Misconceptions people may have about the business.
• The biggest component of whether you will be successful at this or not.
• How to get started and the best way to get started.
• Evaluating data points.
• 3 ways to guarantee success.
• Arbitrage versus wholesale.
• Ranking as the default purchase option on Amazon.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Ann

Website: ecommercebusinessschool.com

Facebook: E-Commerce Business School

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For more, visit jamespatrick.com

Imagine that you have two great runners. They both run the exact same race and amazingly, they finish at the exact same time. However, the difference between the runners is that one runner has perfect form. The other runner runs like a complete weirdo. Now assume you're a coach. Which runner do you choose to take under your wing to train?

Most listeners will choose the runner with perfect form. But why? Let's talk about this scenario and dive into if your starting line determines your finish line.

"Each of us needs to be substantially better at acknowledging our starting line."

IN THIS EPISODE

• The false statement that influencers have been pushing.
• Do we all have the same starting line?
• Recognizing privilege.
• The one thing we are in control of that will help our outcome.
• What actually matters in your journey to the outcome.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

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For more, visit jamespatrick.com

Did Instagram Suspend You?

Hosted by: James Patrick

It's a couple times a year we try to get on Instagram and the app doesn't seem to be loading correctly. Then, we immediately go to Twitter to check to see if Instagram is down or if people are using the hashtag #instagramdown. Maybe we go to downdetector.com and see if others are reporting outages.

But on October 31st when a lot of people got on Instagram, they received a message that said, "We suspended your account. There are 30 days remaining to disagree with this decision."

Then the app wouldn't let them contest it.

Let's dive into what happened and why it matters.

"You do not own your Instagram following."

IN THIS EPISODE

• A recap of what happened with Instagram on 10/31.
• Being too reliant on Instagram.
• The cost for renting your audience and what you don't get.
• Investing your time and energy into new channels.
• Ways you should be connecting with your audience.
• Should you send SMS messages?
• Why you shouldn't put all your eggs in one basket.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Have Your Best Two Months of the Year

Hosted by: James Patrick

You know what I'm thinking about right now? Donuts. I spent the last few minutes daydreaming about donuts. I don't desire to have a donut right now. So, why am I thinking about donuts? Let's talk about why, what donuts remind me of, and what I learned from it.

"Plan, sprint, review."

IN THIS EPISODE

• All about donuts.
• Common problems with work meetings.
• What is it you have to sell?
• Reevaluating your offers.
• The most important list you will make.
• Reactive vs. proactive marketing.
• The 3 phases you need to incorporate in the next two months.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Those Who Did Not Get Booked at FITposium

Hosted by: James Patrick

As I'm coming up on my 40th birthday, I've come to the realization that there's some people who may not like me. Maybe people I've dated before, competitors in my industry, my friends, my team members. But this isn't about me. This is about people not liking you; or at least the perception that people might not like you.

Today, we're going to talk about the people who did not get booked at FITposium.

"Whatever choice you make, you're going to be correct."

IN THIS EPISODE

• The amount of attendees that didn't walk away from FITpoisum with a new opportunity.
• What these individuals need to do next.
• Why you may still have an opportunity to be cast by media outlets that were at FITposium.
• The 2 roads you can walk down now.
• An opportunity for those listening to this show.
• Which person are you going to be?

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How Fitpreneurs Can Make More Sales with George Liu

Hosted by: James Patrick

My guest today is George Liu. He's the CEO of Gym Pillars and today we are diving into effective ways to make more sales.

"It's more about them than about you."

IN THIS EPISODE

• George's story and the inspiration behind his business.
• Things that never change in regards to sales.
• Getting clear on what people truly care about.
• Building trust.
• Generating leads and acquiring customers.
• Not taking it personally.
• Using exposure therapy in sales.
• The power of simple systems.
• Making time to prospect and easy examples to follow.
• Why being resourceful is more important than having all the resources.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with George

Instagram: @georgel1022

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

The Problem with Sales

Hosted by: James Patrick

Do you know what I do when I have too much to do? I pick fights on social media, because I use my time wisely. I know it's not that productive, you don't want to be involved in it, the people I'm arguing with don't want to be involved with it, and there are parts of me that don't even want to be a part of it. But I saw something the other day that really irked me. It brought up a conversation I want to dive into today; the problem with sales.

"When we immediately demonize anyone trying to work, and selling is a part of that work, we are making something that is already incredibly difficult, that much harder."

IN THIS EPISODE

• The problem with sales.
• Why dehumanizing people who sell is an issue.
• The post James saw that irked him and why.
• What can scale your business and why we need to protect it.
• How to politely decline sales instead of creating a negative narrative about sales.
• The fear behind sales as a consumer.
• Two ways to sell in the culture we are in.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Why People Got Booked at FITposium

Hosted by: James Patrick

We are just days post the final FITposium and we had 245 media bookings cast at FITposium this year. That is double the record we set last year, which was 120. There were so many things that we noticed as the hosts of this event, as well as casting partners in this event, that helped applications stand out. As well as things that we saw that made it difficult to select someone.

Today, we are doing a round table discussion. In this conversation we have Christina Patrick, Lori Young, Chelsey Clark, and Cassie Douglas.

Christina is the creative director of ICONFIT Magazine and Ricochet Magazine. Lori Young is our marketing specialist. Chelsey Clark is our director of education. Cassie is the editor in chief of ICONFIT Magazine and ICON REFINED.

"If they didn't have that story that pulled at the heart strings or they didn't give very specific topics of what they could talk about, we overlooked them."

IN THIS EPISODE

• Applications from FITposium and what made some stand and some flop.
• The importance of unique pitches and sharing your unique qualifications.
• Why putting in the effort matters.
• Being specific with your title but also grabbing attention right away.
• Building relationships with media outlets.
• Why your audience matters.
• Offering value to the media outlets.
• Standing out as a model.
• Advice for those who didn't get published this year on how to show up next year,

Go to FITpoisum.com to get super early bird access for Get Published Live for the next few days only!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How Entrepreneurs can get Health Insurance with Melissa Blatt

Hosted by: James Patrick

My guest today is Melissa Blatt. She is the founder of Indipop. We are diving into Indipop and finding the right healthcare as entrepreneurs.

"If you want to be your own boss, healthcare should not be the

issue for you to keep you chained to your 9 to 5."

IN THIS EPISODE

• What Indipop is, how it works, and why Melissa launched it.
• What makes Indipop different and what it offers.
• Red flags to look out for when searching for healthcare.
• Which social platforms were successful in reaching an audience.
• Being educating and advocating for yourself.

Go to FITpoisum.com to get super early bird access for one week only.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Melissa

Website: indipop.co

Chat: [email protected]

Make sure to check under "events" for the next live webinar!

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

The End of FITposium and What Comes Next

Hosted by: James Patrick

I'm sitting in my office the morning after our 8th annual FITposium conference looking at photos going back to our 1st FITposium conference back in 2015, and thinking about this idea that I had. "What would happen if I gathered together different professionals in the health and fitness space to come together as a community to share ideas, different best practices, and real sources? If we were to do that, how far could we all go as a community?

The response was there is no limit. We rented a tiny room at a Holiday Inn Express in Mesa, Arizona and filled the entire room with 50 professionals. Today, we are talking about how it's evolved and where it's headed.

"The time has come to retire the FITposium brand."

IN THIS EPISODE

• The beginning years of FITposium.
• How FITposium has done since 2020.
• How many media features FITposium has helped secure for professionals.
• Gratitude and community.
• The retirement of FITposium and why.
• What we've learned in the past few years.
• Our new brand launching in 2023.
• Get Published Live on May 18-21, 2023 in Phoenix, Arizona and more details.

Go to FITpoisum.com to get super early bird access for one week only.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com