Beyond the Image Podcast

When to Invest in Yourself with Carm Bozzo

Hosted by: James Patrick

My guest today is Carm Bozzo. She is the founder of UpandLifting Fitness & Nutrition coaching. Today, we are going to hear Carm's story, when she realized she was worth it, and why you need to invest in yourself too.

"As I kept doing things for myself, I built that confidence and

I realized 'this is worth it, I'm worth it.' "

IN THIS EPISODE

• How Carm initially got into the industry and work she is in now.
• What it costs you, besides money, to invest in yourself and why it's worth it.
• Giving yourself time to create habits and change your mindset in the process.
• Getting over the guilt of investing in yourself.
• Being okay with making changes.
• Shifting how you charge for services.
• The "so that" factor.
• Selling the outcome.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Carm

Instagram: @upandlifting

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Adding Emotion to Your Brand with Rachel Pesso

Hosted by: James Patrick

My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It's a conversation that I've been wanting to have with Rachel for a long time.

"A good story includes an amazing photograph."

IN THIS EPISODE

• What a brand storyteller is and what Rachel does.
• How the look and esthetic of your brand can portray your goals.
• The key that brands need to tap into.
• The things you need to be clear on.
• Why brand consistency and cohesiveness is important.
• One of the biggest mistakes brands make and how to fix it.
• Being dynamic instead of static.
• Staying true to yourself along the way.
• Do you have to be in the spotlight of your brand?
• What the right design and story can do in partnership with marketing.

THIS WEEK! FITposium is on October 13-15th.

Join in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Rachel

Website: www.rachelpesso.com

Instagram: @rachelpesso

Websites: www.soulthemes.com

TikTok: @rachelpesso

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Four Steps to Get Published

Hosted by: James Patrick

When it comes to getting published, it really comes down to four steps. Let's talk about these today so you can get published.

"Invest in the relationships that you earn."

IN THIS EPISODE

• The four steps to get published.
• Doing the research.
• Leading with value.
• How to earn attention.
• Delivering on the feature and then making sure you stay in touch.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Why Getting Published is Better Than Buying Ads

Hosted by: James Patrick

Why is earned media so much better than paid advertising for your brand or business when it comes to generating leads? Let's talk about it.

"Earned media has 4x the engagement of paid advertising."

IN THIS EPISODE

• The difference between earned media and paid advertising.
• Why earned media matters.
• Where you can learn to get published with earned media.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How Many Pitches Does it Take to Get Published?

Hosted by: James Patrick

Here's a riddle for you: How many pitches does it take to get published? Well, the answer might surprise you.

"90% of people who pitch will never send a single follow up."

IN THIS EPISODE

• How to get ahead of 90% of people vying for the same media feature as you.
• Is one follow up enough?
• The goal of making pitches.
• Following up the right way and how to do it well.
• How long it took James to pitch a TV show that finally said yes and why it's important.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Behind the Scenes with Dionne Davis-Frazier

Hosted by: James Patrick

My guest today is Dionne Davis-Frazier. She is the publisher and editor of FitFigures Magazine. We are diving into all the hard work she has done in the last decade and what changes still need to take place in the media industry.

"That's where it all begins, it's with the mind."

IN THIS EPISODE

• Dionne's story and how she started her own business.
• Where true transformation happens.
• Does the media landscape still need more change in regards to diversity?
• The truth behind how much effort happens behind the scenes.
• What it takes to be on a cover.
• Proper etiquette when interacting with media outlets and after you are featured.
• What makes a good cover photo?
• The benefits of working directly with the model.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Dionne

Website: www.fitfiguresmag.com

Email to be featured! [email protected]

Personal Instagram: @dionne772

FitFigures Instagram: @fitfiguresmag

Share this podcast with a friend and remember to leave a 5-star review!

2 Ways to Stand Out When Pitching

Hosted by: James Patrick

One of the biggest questions we get is not just how to get published but how to stand out in publishing. Standing out comes down to two things and we're talking about those two things today.

"Lead with value."

IN THIS EPISODE

• 2 things to help you stand out when pitching.
• Why the value of what you're bringing is the most important part of your pitch.
• The power of a consistent follow up.
• How to get the attention of media outlets.
• Where to get directed to media outlets to get published.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

3 Biggest Mistakes When Pitching

Hosted by: James Patrick

When it comes to pitching to media outlets, there are three big mistakes that individuals can make that will get their pitch thrown out. So whatever you do, don't make these three mistakes!

"Know who the audience is."

IN THIS EPISODE

• How to get your pitch thrown in the trash.
• The importance of doing your research before you pitch.
• Who else you need to talk about in your pitch.
• From me focus to them focus.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way.

"The truth isn't always sexy."

IN THIS EPISODE

• Tiffany's background and why she decided to be a business coach.
• What brings true results.
• Finding your own sweet spot in your business and how to truly stand out.
• Bringing your personality and quirks into your business.
• What to ask those around you.
• What Tiffany and James are bringing to the FITposium conference this year.
• How to increase responses on social media by beta testing.
• Creating valuable pitches.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Tiffany

Podcast: Projectme

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How to Leverage Media to Grow Your Business

Hosted by: James Patrick

Here's an interesting thing that I want you to know; getting published is not the end of the work. In fact, it's just the beginning of the work. Once that feature lands, your work is just starting because now we are entering into the phase where you have to leverage these features.

"We call it PRing your PR."

IN THIS EPISODE

• Why you need to leverage media features.
• 2 different times to capitalize on your features and why.
• What happens when you leverage your published work the right way.
• Exclusive opportunities to land top features.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com