Beyond the Image Podcast

Magazine Cover Castings

Hosted by: James Patrick

Let's talk about magazine covers today. It is without question the most coveted goal within the earned media field and probably one of the top questions I get.

"You will always have that cover."

IN THIS EPISODE

• Two common misconceptions when it comes to pitching for magazine covers.
• How a magazine cover can help you and your business.
• Why you would want a magazine cover.
• Opportunities for you to get a magazine cover this year and who they are with.
• Special perks for FITposium this year.

ONLY A FEW MORE DAYS FOR EARLY BIRD PRICING!

Dozens of opportunities for attendees!

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Secret to Hiring a Business Coach

Hosted by: James Patrick

I honestly believe that for any entrepreneur who is looking to hire or invest in a business coach that the right coach does exist. The frustrating part is that it can become increasingly difficult to really sus out the differences between coaches and which coach is right for you. So what do you do? Let's dive into that today!

"Don't look for testimonials."

IN THIS EPISODE

• What separates a good coach from the right coach for you.
• Things to ask coaches as a prospective client.
• Case studies vs. testimonials.
• The one thing you need to study about the coach and their own life.
• Red flags.

ONE MORE WEEK FOR EARLY BIRD PRICING!

Dozens of opportunities for attendees!

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Stupidly Simple and Free Marketing Tactics

Hosted by: James Patrick

I'm working on a new marketing plan right now and I'm trying to determine the most appropriate charts to showcase the exact strategy and tactics that we will be performing. I am reading articles and asking myself questions about quantitative relationships to determine which chart is the right chart. There's got to be an easier way.

Today, we're talking about stupidly simple marketing steps that you need to be taking.

"Get interviewed, a lot."

IN THIS EPISODE

• 3 of the simplest and FREE marketing tactics that would improve your business today.
• Asking for referrals the right way.
• The requests you need to be sending out consistently.
• How to learn more about landing earned media features.

Lock in your pass now for FITposium on October 13-15th in-person or virtually

and get early bird pricing at www.fitposium.com.

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

First Speaker Announcements

Hosted by: James Patrick

Today, I want to talk to you about who you're going to be learning from at FITposium this year.

"Get published, get featured, so you can get hired."

IN THIS EPISODE

• How we pick our FITposium presenters and why.
• What's in it for you?
• The first line up of speakers.
• A sneak peek of what the speakers will be teaching you.

Lock in your pass now for FITposium on October 13-15th

and get early bird pricing at www.fitposium.com.

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I Dreamt For Your Benefit

Hosted by: James Patrick

I had this dream the other night and I want to dive into what I could unpack from it in this episode.

FITPosium Update: We now have over a dozen magazine partners who are all casting 4 features. Lock in your pass now and get early bird pricing at www.fitposium.com.

See past features @fitposium

"Are these activities creating a path to bring revenue into your business?"

IN THIS EPISODE

• A detailed and exciting FITPosium update.
• Why you may want to pay attention to your dreams.
• James's dream and what it means to him and you.
• Symbolism that you may need to pay attention to.
• Are you getting a return on the work you are doing?
• Assessing and reevaluating the tasks you do for your business.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

What is Missing from Your USP?

Hosted by: James Patrick

Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you've heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you've had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your brand, your services, your offering, your solution is unique and different in the marketplace.

During this conversation, I realized there is a second facet of USPs and we are diving into that today.

"The more that you can start to identify these elements, the easier it will be for your target audience to realize 'you're the person for me.' "

IN THIS EPISODE

• A USP and what the other facet of USP is.
• What your USP could be in regards to your target audience.
• Uniquely selling to a specific audience.
• How to make real connections with your customers.
• What questions to ask yourself to get the right USP.

Lock in your pass now and get early bird pricing at www.fitposium.com.

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How to Be an Influencer

Hosted by: James Patrick

I, James Patrick, being of sound mind declare that I want to be an influencer. This is no mere desire, it is not a fleeting lust or a passing fantasy. This is a need, a necessity. An immutable requirement to my life, as much as oxygen or water.

Although I may not have been born into wealth or what most would consider good looks, or even an agreeable personality; I possess an even more befitting aptness - the highly developed ability to observe.

Today, we're going to become influencers.

"I now understand and possess the power of influencing

you so that you may influence others!"

IN THIS EPISODE

• The different things James is using to observe and how that makes him an influencer.
• What is an influencer?
• How can you be an influencer?
• Do you really want to be an influencer?

Lock in your pass now and get early bird pricing at www.fitposium.com.

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How to Save Money in Advertising

Hosted by: James Patrick

Have you considered advertising as a way to generate leads for your business?

If so, this episode is for you.

Have you been nervous about getting into advertising because you're afraid of losing money? If so, this episode is for you.

Have you advertised and have not seen the results that you are hoping to see? If so, this episode is for you.

Online advertising has shifted quite a bit over the last few years and we have had to completely shift our approach. The goal of this episode is to share with you what we have implemented in our advertising platform that has worked better for us and helped us save money and reduce the amount of money we have to spend to generate a lead.

"The goal is to get them to notice."

IN THIS EPISODE

• Awareness, lead generation, and conversion.
• Understanding what ads can be run at different points of the customer process.
• The changes that have happened in advertising over the last few years.
• The goals of each type of ad.
• Do video ads work?
• Strategic ways to run different types of ads.
• Need help? Text James!

Lock in your pass now and get early bird pricing at www.fitposium.com.

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

FITPosium is Back

Hosted by: James Patrick

FITposium is BACK! Our 8th annual FITposium Conference is happening October 13-15th in Phoenix Arizona at the Hives Studios. You can attend in person or online. Our mission this year comes in 3 pillars: get published, get booked, and get hired.

"We want you to finally unlock your full potential."

IN THIS EPISODE

• More details on the annual FITposium conference and the exclusives that come from just attending.
• What's new this year?
• A few specific opportunities and brands that have already agreed.
• What you'll get out of the conference and why you'll want to be there.

Lock in your pass now and get early bird pricing at www.fitposium.com.

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Get Free Business Coaching

Hosted by: James Patrick

We're going to do something new. We are going to be offering FREE one-on-one coaching with me. Y0u will be coached on your object, your brand, what you have launched, or what you have trying to advance,

"I want to hear from you."

IN THIS EPISODE

• Free one-on-one coaching and how to get it.
• Hearing from James and his business strategy,
• A breakthrough for your business.
• Getting traction.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com