Beyond the Image Podcast

In this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in 2022 if you hope to leverage the social media platform to grow your brand and business.

In detail he discusses how to properly format your name and bio as well as what needs to be included in your story highlights and also leveraging Instagram's latest feature, pinned posts.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

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For more, visit jamespatrick.com

If you're like me, you're terrified of being told "no." In fact, I will try to engineer all of my actions and all of my queries just to prevent being told no. There's something about being told no that feels shameful.

You know the idiom, the worst thing they can do is say no? Well, that's a terrible thing! But, in this episode I want to talk about how you can actually say no to someone else.

"We need to be honoring our own time, our own energy, our own limits, and our own boundaries."

IN THIS EPISODE

• Why saying no is important.
• What happens if you always say yes.
• Different ways you can say no to inquiries without upsetting a client.
• Establishing healthy boundaries.
• Practical things to say to your clients in tough moments.
• Adding value while respecting your boundaries.

ICONFIT Magazine volume II is out now! CLICK HERE

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can't keep up with the number of new leads coming into your ecosystem and it doesn't seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and you realize that you don't have any appointments for the next several weeks. What happened?

That's what we're talking about today; how to build a reliable and consistent lead generation within your brand and business. My guest today is Estie Starr. She's the founder of Strand Consulting and the Better Business School.

"The majority of sales is not that pushy salesperson.

All high ticket sales are intellectual sales."

IN THIS EPISODE

• The foundational thing you're missing in marketing your business.
• Discipline and why it's important.
• The truth behind advertising.
• 5 steps to get a stable, reliable, consistent business flow.
• Strategic word of mouth.
• How many exposures and touch points you need to get a sale.
• Do you need to go viral to be successful?
• The medium and the message.
• Followers do not equal business; show up!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Estie

FREE gift for you: estiestarr.com/freegift

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I know I've needed to record this specific episode for quite some time. Which is naturally why I've put it off for as long as I possibly could.

My hope is that we can proceed and do this together.

"In the last few years alone, there have been ample opportunities for businesses and brand leaders to become activists; to speak up in a professional capacity about social issues."

IN THIS EPISODE

• The leaked SCOTUS document on May 3 and what happened last week.
• What we, as business owners, can do.
• When to speak up and get involved.
• What 65% of consumers want to see from the brands that they follow.
• How to decide which events you need to take a stand for.
• Questions you need to pose to yourself.
• Shifting your anger to anger-fueled productivity and creating opportunities that can yield a positive result.
• How James recently pushed for equality and inclusion and why it made sense.
• Posting online in anger versus posting to call people together and take real action.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Let's be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a PR campaign?

What I'm sharing with you today is the number one area I want you to focus your efforts and energy on for the remainder of this year and going into next year and why.

"Stop worrying about your pricing and start worrying about the experience you're delivering to your customers."

IN THIS EPISODE

• The overwhelming amount of options we have and decisions we have to make daily.
• Where you need to focus your energy.
• What will help you get more clients and retain clients.
• The definition of the "user experience" and how to make it better.
• How to differentiate yourself amongst other competitors.
• What encompasses the user experience.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online.

"You never get a second chance for a first impression."

IN THIS EPISODE

• Bebe's story and how it all started.
• What it means to be intentionally vegan.
• The strategy behind Bebe's beginnings and how she made it through the 2008 recession.
• Employees and entrepreneurs.
• The reason behind the name and why it's important.
• Overcoming problems in real time.
• Focusing on customer experience and making it unique.
• Managing expectations when you use influencer marketing campaigns.
• Running ads and knowing your audience.
• Where the brand is going and what to be ready for in the coming recession.

I'm giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE ON AMAZON called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Bebe

Website: www.cultofcoquette.com

Instagram: @cultofcoquette

Personal IG: @beberoxanna

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Can I share a secret with you? We've been in touch for awhile and I've been communicating with you for a couple years. We've established some trust and rapport. Let's keep this between us.

The truth is, clients sometimes can really suck. I probably shouldn't say that, but it's true. And that's what we're going to talk about today; how to piss off a photographer.

IN THIS EPISODE

• Things people say to photographers that will piss them off.
• Reflecting on the lies within these statements.
• Sharing perspective from a photographer's point of view.
• Why not saying these things is important.

I'm giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

What an incredible past 36 hours it has been! And in that 36 hours, I've only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available. It is available on Amazon right now!

Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it.

In this episode, I am sharing a fuller picture of the context around the making of this book.

"I wanted to make sure that this was not another generic

business book that focused only in theory."

IN THIS EPISODE

• An update on Fit Business and a sincere thank you.
• How James's best selling book came about.
• What this book is and is not.
• Who this book is for.
• Clarity to move forward in your business.
• How to win a free half-day shoot with James!

ALL this and more in my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot!

Get your copy now at https://www.amazon.com/Fit-Business-Online-Establish-Industry/dp/B0B3FMXXVT

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

You don't want money that jiggle jiggles, you want money that folds.

In today's episode, we are going to talk about making more money.

"You can lose a quarter of your clients and make more money."

IN THIS EPISODE

• How to increase your revenue with your current offerings.
• Why charging a premium price will actually help your business, even if you lose clients.
• Adding to your revenue portfolio when you need to sell a client.
• Turning customers into evangelists.
• Increasing the number of leads you're getting.
• Reverse engineering your income goals.
• The 2 mistakes we make in sales.

ALL this and more in my new book launching later this week called FitBusiness Online. You can find it on Amazon.

Want to have a 1-on-1 session with me to talk about your business, your goals, and increasing the amount of leads you're getting and income you're earning? Schedule a FREE assessment with me at jamespatrick.com/coaching.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, we're going to talk about what people actually buy and unfortunately for many, it may not be what you are selling.

"What we purchase actually says a lot about us."

IN THIS EPISODE

• What your purchases actually symbolize and what they mean to you.
• Shifting your focus on how and what you really sell.
• What are individuals purchasing?

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com