Beyond the Image Podcast

After being online for the past 30 years, I can tell you it's easy to get burnout from being online. Today, we're diving into social media fatigue.

"You do not need to be accessible 24/7."

IN THIS EPISODE

• How social media fatigue negatively affects us as entrepreneurs.
• 5 things we can do to help alleviate this online fatigue.
• Being present where your audience is.
• Scrolling with purpose.
• Permission to stop.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My guest today is Jelena Kolomejac, she's the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out.

"The idea is the most important thing. If your idea is really bad but it looks really good, it doesn't guarantee anything."

IN THIS EPISODE

• What drove Jelena into her current path.
• Clarity in what you truly want to focus on.
• Jingles that made an impact and why.
• Studying advertising versus actually working in the field.
• Where things are being advertised now.
• Why the idea is the most important and how to maximize it.
• Celebrities in ads, yes or no?
• Advice on how creatives can start to build the right relationships with directors.
• Highlighting your niche when pitching yourself.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Jelena

Website: www.jelenakolomejac.com

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I've been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. I quit a job at Safeway because my manager wanted me to work every closing shift every single week. I quit selling crappy diamond rings at a mall outlet because eventually I would've been fired. I quit working on a farm moving bales of hay. There were quite a few other things I quit as well. Make sure you tune in to hear them all.

But today, we are going to talk about why you should be a quitter.

"It's about quitting the wrong things so that you can pursue the right things."

IN THIS EPISODE

• All the things James has quit in his lifetime.
• Why the worn out rhetorics about winners aren't actually true.
• How quitting can be beneficial for you.
• Assessing when the right to quit is.
• Things that can impact your persistence.
• The importance of determining what your limitations are.
• Practically tackling the fear that comes with quitting.
• What's the worst that can happen?

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within her business. All this has happened in a relatively short amount of time.

Today, we're diving into her journey from being inspired to starting a side hustle to then making it her full time job. Get ready to be inspired and motivated in your own business.

"When you can scale your business, that's when you become a true entrepreneur."

IN THIS EPISODE

• Sarah's journey and how she turned her passion into a full blown business.
• Struggling with imposter syndrome and working through it.
• Pricing based on results versus experience for your services.
• The importance of sharing your journey.
• Talking to potential clients in a proactive way.
• Balancing a full time job and side hustle.
• Having the confidence to take the plunge into what you are truly passionate about.
• Hiring help when you need it.
• Setting goals that challenge you.
• Scaling your business.
• How focusing on the future helps you evolve.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Sara

LinkedIn: @sara_frenza

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

A few weeks ago I recorded a podcast which served as a call to action for media outlets (particularly magazines) and what they needed to do to save their own industry.

One of the challenges I put forth was that media outlets needed to strive for more diversity, not only within who they feature, but also who they have actual create the media itself.

This striving for diversity throughout all media outlets is the topic of today's conversation.

My guest today is Aaleiya DeSimas, founder of Ubuntu Consulting.

"We have the ability to create and make situations into better situations at any point in time."

IN THIS EPISODE

• What implicit bias is and how it impacts media.
• How the media can affect our biases.
• Replacement theory and how to combat it.
• Sharing and empowering others correctly
• Actively combating systems for change.
• Coming together with other people even when it's messy.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Aaleiya

Website: Ubuntu Consulting

Email: [email protected]

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Tonight I am hosting a FREE workshop for health and fitness professionals on how to get more clients. You cannot grow a business if no one knows you exist. Tonight, I'll be teaching you a play-by-play approach to get the right leads to become the right clients who are going to hire you.

You can sign up at join.jamespatrick.com/lead-gen-webinar

Last week, I got an e-mail that I had received a fairly prestigious award. I was awarded as the Media Talent of The Year by the American Advertising Federation's Western Division. This goes out only once a year to an individual, not a company. I was very honored and very humbled by this feature.

This brings up an interesting thought. What are the ways I can leverage this award to better my brand and better my business? Once you earn media, you may want to know how to leverage that media to grow your business. Today, we're discussing how to do that.

"Everything is about building trust and rapport."

IN THIS EPISODE

• A refresher on why you would want to earn a media feature.
• What earned media can do for you and your business.
• How James is going to leverage this new award.
• 6 Ideas for you to leverage your earned media.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I still remember the first scene I ever saw in a horror film. I must've been around 5 years old and my parents were watching The Thing. Not the original, but the John Carpenter remake from 1982. They did not allow me to watch this movie, but little did they know that I was sneaking out of my room and trying to peer around the corner of a wall so I could see a portion of the television screen.

My 5 year old could not handle it. I eventually saw the whole movie when I was older. It has one of the best taglines I've ever seen. A tagline is the caption that goes near the title on the poster of the movie and you see it in the cinema. It peeks your interest and raises your curiosity. The tagline for The Thing: Man is the warmest place to hide.

Similar to movie taglines, the hooks we use when pitching to media outlets can help our pitches stand out or blend in.

In this episode, we're going to talk about how to write your hooks for pitching to media outlets that stand out so you can get published.

"What are the questions you get asked the most?"

IN THIS EPISODE

• What you're really pitching when you pitch media outlets.
• How to know what content and topics to pitch.
• Standing out.
• What a hook is and how to make an attention-grabbing one.
• Turning your ideas into things that create interest.
• What you need to understand about writing hooks.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I'm not the best when it comes to having difficult conversations.I'm the type of person who shuts the door to my office and becomes disgruntled. I think one of my old coworkers said that I had become difficult to work with and communicate with. They're probably right so we're going to dive into that today.

We are going to talk about how to engage in difficult conversations. My guest today is Adrian Koehler. He is a leadership engagement expert and executive coach.

"The meaning in any communication is in the receiver.

They make up what you mean."

IN THIS EPISODE

• Human engineering and how it affects our daily lives.
• The paradoxes of leadership.
• How to effectively lead others with compassion and accurate communication.
• Caring enough to have important conversations often.
• Intentional communication in relationships.
• Facing difficult situations side by side instead of butting heads.
• Our psychological assessments.
• Where confidence really comes from.
• Ways to prevent falling into your old patterns.
• Pillars that Adrian stands by.
• Why what you think and how you show up in the world is inseparable.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Adrian

LinkedIn: Adrian Koehler

Instagram: @adrian.k

Interested in getting coaching or team trainings? https://takenewground.com or https://adriankoehler.com

Want a leadership deep dive? Join us at The Revenant Process where only 30 people can join us in Nashville: https://wearerevenant.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In 39 years of live, I've had some pretty good ideas that did not work. For example, what could have been a best-selling marketing book. But I kept my idea in draft form on my desk until the book came out; only my name was not on the cover and it was a best-seller.

There was a time I would host meet-up events between photographers and models and charge everyone who attended the events. But I failed to innovate overtime and the interest in the event died out. And so many more ideas I've had and tried to execute along the way.

I've done a lot of things as an entrepreneur that did not work. Today, we are talking about the biggest obstacles an entrepreneur faces when starting a new business.

"We root for those who are trying to figure it out."

IN THIS EPISODE

• The many attempts and fails James had in his early entrepreneurship journey.
• 8 different categories of struggle.
• The misperception about an entrepreneur's ability to create success.
• How entrepreneurs move forward anyway.
• Success vs. failure ratio.
• Why you need to be resourceful.
• Staying focused on what matters.
• Being smart with your money.
• Knowing the goal and the path to get there.
• Choosing the right community.

Join me for a FREE workshop on May 31st where we will dive into creating an approach to get the right leads to hire you! Text me at 480-605-3254!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

"You cannot grow your business if no one knows you exist."

You may have heard me say that before, but we are drilling this in today and talking about why it's important and how I can help.

Sign up for my FREE workshop at https://join.jamespatrick.com/lead-gen-webinar

IN THIS EPISODE

• Why you need the right leads.
• Generating qualified leads without complicated software.
• What having the right leads will do for you and your business.
• James's story about how he has sold millions of dollars worth of products and services.
• All the details about the FREE workshop coming up.

Join me for a FREE workshop on May 31st where we will dive into creating an approach to get the right leads to hire you! Text me at 480-605-3254 or go to https://join.jamespatrick.com/lead-gen-webinar

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com