Beyond the Image Podcast

The topic of today's show is magazine covers. I shot two new magazine covers this past weekend. And I don't want to talk about my 600 magazine covers I shot in my career or how great they are (wink). Today, I want to talk about why shooting magazine covers absolutely sucks.

Let's dive into the anatomy of magazine covers.

"Unless you own the magazine, you're not in control."

IN THIS EPISODE

• What makes a good magazine cover photo?
• Why shooting a magazine cover kinda sucks.
• The cover photo you want versus the cover photo that's chosen.
• Bad cropping and bad editing.
• Where you'll see the best version of your cover photo.
• Cut lines; have I seen that one before?
• Safe but not boring.
• Why cover photoshoots are also amazing and life changing.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

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For more, visit jamespatrick.com

Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? No problem, no kidding. No fuss, no muss, no risk, no obligation, no red tape, no down payment, no entry fee, no hidden charges, no purchase necessary. No one will call on you, no payments or interest until September.

But, limited time only! Act now, order today, send no money, offer good while supplies last, two per customer, each item sold separately, batteries not included, mileage may vary, all sales are final, allow six weeks for delivery, some items not available, some assembly required, some restrictions may apply.

So come on in, for a free demonstration and a free consultation with our friendly professional staff, our experienced and knowledgeable sales representatives will help you make a selection that's just right for you and just right for your budget.

AND don't forget to pick up your free gift; a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet pocket pencil sharpener. Yours for the asking. NO purchase necessary. It's just our way of saying thank you. And if you act now, we'll include an extra added free, complimentary, bonus gift of a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet combination key ring, magnifying glass and gardening hose in a genuine, imitation. leather style carrying case with authentic vinyl trim. Yours for the asking. No purchase necessary. It's our way of saying thank you! -George Carlin

Today, we're going to talk about advertising lullabies.

"People hate being sold to but that love to purchase."

IN THIS EPISODE

• What we resort to when writing copy and why it needs to change.
• The best kind of copy and what it does.
• Getting rid of the BS language.
• Speaking to our clients in plain english.
• Injecting your personality into your communication.
• Keep it simple.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, we're going to be talking about sex. Specifically, we will be unpacking the act of having sex as a means of labor. If you're thinking, I don't have sex for money, nor do I want to have sex for money and I don't know anyone who does have sex for money. Why would I continue listening to this episode? You're right to ask that question - and what you will discover is that even if you are not in the sex work industry, there is still a lot you can do to both end human trafficking as well as promote health and safety for all those who are involved.

To give this episode some further context - earlier this year, I had an unpleasant interaction with a man who was under the full belief that because a woman was doing a photoshoot in a public setting, that she had given up her own rights to the agency of her body and could be leered at and gawked at by anyone who chose to.

This is the exact same rhetoric that leads to statements like, she would not have been sexually assaulted had she not worn that outfit. What this did was create an ongoing conversation around the idea "sex sells." I was asking the question, who is profiting? It seemed to be okay if a man was profiting but raised a lot of concerns when it was a woman who was profiting.

I've talked to my dear friend and sex therapist, Dr. Jordan Wiggins about what consent is and is not. I also had a conversation with Nikole Mitchell, a top OnlyFans worker, about the misconceptions of sex workers and why there are such stigmas around those who choose to sell images of themselves if they are profiting.

Today, we're going to zoom out and take a look at sex work from a broader context. My intention is to provide an economic exploration into the world's oldest profession and efforts to decriminalize sex work.

My guest is Ariela Moscowitz who is the Director of Communications for Decriminalize Sex Work, a national organization pursuing a state-by-state strategy to end the prohibition of consensual adult prostitution in the United States.

"If you really hate it so much and you don't want people to do it, the best thing you can do is to decriminalize it."

IN THIS EPISODE

• The true definition of sex work.
• What makes sex work illegal by the definition of the law.
• The difference between consensual sex work and human trafficking.
• The historical context of sex work.
• The 3 major objections to the trade.
• Why sex work needs to be decriminalized.
• Discrimination in the field.
• Selling a service versus selling their bodies.
• How the legal system punishes sex workers.
• The currently role that police play.
• Legalization versus decriminalization.
• Steps we can take to improve the safety of those involved.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Ariela Moscowitz

Website: decriminalizesex.work

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I have 35 years of experience in friendships. I have successfully managed multiple friendships at once. Many of my friendships have returned to continue a friendship with me. I understand friendships on a deeper level. Many individuals like you have said yes to a friendship with me, so you too, should say yes. I have many testimonials from others confirming how amazing my friendship is. There are many benefits to having me as your friend.

Today, I want to talk about sales pages and how to make them more effective, unlike the pitch above.

"Social proof needs to illustrate how your implementation of the solution in your product or service helps people achieve the results that they wanted."

IN THIS EPISODE

• The problem with most marketing and copy.
• 8 things your sales page needs to have.
• Why you need to address the problem you're solving in your marketing.
• Attention grabbing headlines and the importance of them.
• When and how to introduce the solution.
• The difference between the solution and the product.
• Benefits over features.
• How to correctly implement social proof.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I've spent the last several hours in a tremendous amount of pain and I've done this for you. I've been thinking about the craziest, stupidest things I've ever done to get a girl to notice me.

For example, I was the kid who would immediately raise the decibel level on my voice when a girl sat next to me on the bus and started to laugh much louder so that she knew I was having a great time.

In middle school, I got a Shawn Kemp jersey that I would wear at least once a week to school. Every time I put it on, I had an idea in my mind that I would get special attention from a girl. In my senior year of high school, I didn't have a touch phone, but I would just pretend to have one hoping that a girl would ask if it was the new touch phone.

Today, we're going to talk about doing all the wrong things.

"How often in our work are we avoiding doing the one thing

that would actually get us work?"

IN THIS EPISODE

• The many ways James tried to impress girls in his youth and why it didn't work.
• Focusing on what work and tasks get you the results you want.
• What list you need to make today.
• What you are spending the least time doing.
• Being honest with yourself.
• Taking the right action.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I've talked a lot on this show about how easy it is for entrepreneurs to fall into the hustle mentality because we see so much rhetoric out there on social media about it.

I saw a post the other day saying that entrepreneurs are wanting things handed to them and aren't willing to work for it. That's not what I'm seeing. I'm seeing entrepreneurs who are hustling themselves into an early grave. They are working so hard and may not be seeing results so they think they're not working hard enough and think they have to work even harder.

My guest today is Liz Hartke. She's the founder of Luminary Leadership Co and she helps entrepreneurs see beyond the work. Liz helps them see why they do the work and helps them grow, not just as a business operator but as a business owner.

"The dream is not really the dream if you have to steamroll all the people you love most in order to achieve it."

IN THIS EPISODE

• What inspired Liz to help entrepreneurs get off the hustle hamster wheel.
• The importance of scalability.
• Combining strategy and leadership.
• Defining leadership and the qualities of a leader.
• Why you may be resistant to pause, reflect and go through slow, but needed change.
• How to create this important habit in your day to day.
• Why weekly consistency is so powerful.
• Intentionality and why it's important.
• Two things to start incorporating: reflection and vision.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Liz

Podcast: www.elizabethhartke.com/podcast

Instagram: @elizhartke

True North Workbook: luminaryleadershipco.com/truenorth

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Important question for my listeners: I'm wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceeds to pour the olive oil into your own glass olive oil bottle? The ones at restaurants with the aluminum spout tops. Are you this person? Because I am this person.

There's nothing wrong with the glass bottle that the olive oil comes in from the grocery store. I just feel the need to put it in my own glass bottle.

Second question: Have you ever tried to pour the olive oil from the store into your glass bottle which has a very thin top? It's very difficult and if you happen to miss, goodluck trying to clean that off. So what do you use? A funnel, of course. That way you can generously pour your olive oil into the funnel and into the glass bottle.

I was thinking about the different types of funnels I use. Like the different ones for my pour-over coffee in the mornings. We use funnels all the time. But when it comes to business and we talk about funnels, all of a sudden it becomes very confusing and mystified.

Today, we're talking about simplifying funnels.

"A funnel is a system of bringing leads in, nurturing those leads, and converting some of those leads into sales."

IN THIS EPISODE

• Simplifying how you think about funnels.
• How funnels are monetized.
• Different kinds of funnels.
• Why funnels can be confusing.
• What is a funnel and what are its 3 parts?
• Figuring out how your customers move through your funnels.

GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I don't know anything worse in dating than getting stood up. I think it's an intimate fear of any first date. I want to tell you about the worst time when I got stood up. I had just turned 18 years old, but this was not a date. I had a meeting with a recruiter from the United States Navy because I was thinking about enlisting. We were supposed to meet at the Foothills Outlet Mall in Tucson, Arizona. He stood me up.

You may have been stood up by someone you were crushing on. But have you ever been stood up by the U.S. government? I have. You want to talk about a blow to your confidence?

Today, we're talking about no-shows.

"There's always going to be situations where people are not going to show up."

IN THIS EPISODE

• The hope behind this show.
• Why people don't show.
• Ways to reduce no-shows.
• A follow up message to people who don't show up for meetings.
• Why reminders are important.
• Funny excuses people have made up.
• Targeting qualified leads.
• Giving before you ask.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My first magazine cover came out 20 years ago. For the last 20 years, I've worked as a photographer within the health and fitness industry and during that time, I've photographed more than 600 magazine covers, in addition to thousands upon thousands of interior publication features.

Over this time, I've learned and developed a deep understanding of the entire media landscape and what it takes to earn the media features that you need to get to get your brand and your business the visibility it needs to stand out and to grow. From magazine covers and spreads, to podcast spots, to online and television features.

"Earned media is the fastest and most effective way to grow your brand, enhance your visibility and generate leads for the growth of your business."

You absolutely can get published and you deserve to be featured. Today, we are talking about how you can do this for your business.

GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide

IN THIS EPISODE

• What getting published and getting featured is not about and what it is truly about.
• The ARC system.
• The primary goals of earned media.
• Ways to nurture your audience.
• How to create more opportunities for sales.
• Is getting published the only way to grow your business?
• The amount of engagement earned media will bring to your business.
• Choosing where you want to land features and why.
• What's in my new free guide.

GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I feel like right now is a hard time to be entertained. You have football out of season, college basketball is wrapping up, hockey isn't interesting right now. I've seen everything on every streaming platform that could be viewed thanks to the last year and a half. What am I to watch?

Last night we took a chance and put on the HBO show, Julia. In all honesty, we thought it was the movie from a handful of years ago about the icon Julia Child. Turns out it's a new TV show about Julia Child and her life.

What I want to talk about is the portrayal of Julia Child and the obsession with the usability of her recipes within her book. What's the point of teaching a recipe if it can't be replicated by any person in any kitchen in any home in any city or state across the world? Her character became so diligent and obsessive over the user experience and how it has to be so reproducible in order to publish the recipes.

In today's episode, we are going to talk about the user's experience.

"When you focus on enhancing the user experience, you are going to improve the trust and rapport you have with your target audience, you're going to increase your customer lifetime value and you're going to keep your clients longer."

IN THIS EPISODE

• Why you need to think about how a user interacts with your business.
• Evaluating the perception in which a user experiences your business.
• What things can end a user's experience.
• Ways to enhance the user experience.
• The intentionality of the paths you take the user through.
• How to optimize email funnels and make them personalized.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com