Beyond the Image Podcast

I've been known to go a little bit overboard or become obsessive about certain areas of my life. When I was in middle school and high school, I was obsessed with movies; particularly horror films. I started to amass a collection at the time of VHS where every weekend I would go to a video store and buy as many VHS films as I could. The goal was to amass a collection that would rival even a Blockbuster video store. Eventually, I did the same with DVDs until I had thousands of movies between the two. I did the same with music. I wanted to have access to every song from every artist.

I get obsessive in business too. At one point, I had two different podcasts. Now I own 2 magazines, a digital network, a graphic and web design agency, a c coaching practice, a mastermind, the FITposium conference, my photo business, workshops, a photo studio. It's a little obsessive. I've been obsessive in my personal life and health journey, too.

In today's episode, I want to talk about the dangers of going too far.

"When you go overboard and push too far in any area, you can create not only diminishing returns, you can actually destroy any positive outcome you can have."

IN THIS EPISODE

• Ways James has gone overboard in his own life.
• Parallels between the recession in 2008 and 2020 and what it taught on.
• What made James so successful in his business early on.
• Why chasing every project won't work.
• Getting specific in the work you want to do and the people you want to do it with.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I believe there are two camps of marketing.

There's the reactive marketing camp; "if you build it, they will come." The primary tenants of reactive marketing are hope and prayer. It's the type of marketing that encourages you to focus on your social media content and building an expensive and robust website so you can take advantage of SEO.

The other marketing camp is proactive. It's about setting a strategy that is filled with specific tactics that approaches your target audience where they are and gives them a reason to enter into your ecosystem. The one camp will sit by their email, the other camp will go out and generate business.

"You can't make sales without leads."

IN THIS EPISODE

• What a previous VP of mine said to me that made an impact.
• Specific ways to get more clients for your business.
• Marketing tactics that don't produce results.
• Why relying on one source of lead generation is a big mistake.
• Ways to leverage the power of advertising.
• The power of word of mouth referrals and maximizing them.
• Affiliate programs and partnerships.
• Having lists that you own and how to rent them.
• The importance of earned media.
• Brainstorming how to mine new leads for your business.

Join us at fitbusinessonline.com for a whole session on affiliate programs and getting your first 25 affiliates selling for your business!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

We need to discuss the last 3 weeks. There were 4 trips to the pediatrician, 3 trips to urgent care, a telehealth appointment, as well as a quick stroll to another clinic just to make sure that we spread out our deductibles to as many providers as possible. There were some rampant fevers, lots of bodily fluids, a tremendous amount of coughing, and even a dog bite! If that wasn't enough, I had some equipment malfunction at some of my businesses, some loss of power, a malfunctioning A/C unit, and an incident with a Skittle; don't ask.

Everyone's okay but I'm exhausted and behind at work. Today, I'm in a hole and we are diving into the lie of what social media and others may tell you about when you're in the midst of a struggle.

"My actions moving forward can keep me in this hole or make this hole deeper."

IN THIS EPISODE

• Studying ads and how this can be helpful.
• Why being in a hole doesn't mean you're lazy or scared.
• The truth about being in a hole.
• How to get out of the hole you're in.
• The importance of assessing what created the hole and taking the right action.
• Making a list of priorities and moving forward with it.

I'm giving away the digital Legacy Planner for free! If you want the print or digital version, text me at 480-605-3254!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Note: Check out this podcast episode's post at JamesPatrick.com to see an AI video in action!

When was the last time you had a delightful consumer experience? It's hard to think of one because it's almost like our brains are wired to only remember the negative consumer experiences that did not go well. The ones that are so distasteful that they send us straight to Google or Yelp to hash out our 1 star review. Fun fact: I love reading 1 star reviews because so often, that 1 star review has nothing to do with the product or service and so often is more of a user error.

Anyway - I think the reason it's hard to remember being delighted is because we've started to tune out so much when it comes to marketing and sales. But there's a tremendous opportunity as a business owner to find the touch points you have with your clients and how you can delight them. Every interaction you have is a new opportunity and if you are the pioneer of delighting your consumers and enhancing their experience, that's what you'll be remembered for.

In today's episode we are going to talk about a fascinating new way to liven, enhance, and celebrate the consumer experience. My guest today is Jill Schiefelbein, the founder of The Dynamic Communicator.

"That's what meaningful connections do, they change our physiological state."

IN THIS EPISODE

• What an AI video avatar really is and how it can be used.
• How you can use AI video in your business and how much it may cost.
• Different AI video versions and price points.
• Where this technology is going in the next couple of years and how it's evolving.
• Building trust and catering to your consumers.
• Breaking the status quo.
• Meaningful connections and how to create them.
• Concerns and fears behind using AI video in their business.
• How consumers are responding to different avatars and why.
• Why you need a documented sales process and finding where AI fits into the process.
• How to host avatar videos.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Jill

Website: www.thedynamiccommunicator.com

Facebook: @dynamicjill

Instagram: @dynamicjill

Email: [email protected]

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Who are some of the hardest working people that you know? Is it your parents? Oftentimes, we model our work ethic based on what we saw our parents do for us. How hard they worked to provide us with a life where we can work hard for our children. Maybe it's your grandparents.

When I think about hard working people, I think of course about my mother who worked nights for 25 or so years so she could be home during the day. I think about my dad who launched his own business and had to work so hard to make nothing into something. I think about my grandmother who was 1 of 7 children and was required to be one of the providers for her siblings.

I consider myself to be a hardworking person, but I've never worked around the clock or worked the graveyard shift. One could say that my mother has worked much harder than I could ever fathom to. But yet, I probably made more than her in my first year out of college than she did in her 25 years at her job. Same with my father and grandmother.

Today, we're talking about why you need to stop working so hard.

"There's a lot of rhetoric that wants you to believe that the path to getting to the success that you want to have, is purely through hard work. Yet, the hardest working people we know, were not always the most successful."

IN THIS EPISODE

• Why I skipped my Friday episode and how it made me feel.
• The negative effects of working too hard.
• The lie about hard work in today's world.
• The importance of realizing that hard work is important, but not the sole contributor of success.
• What you can do when you feel like you can't work harder.
• Intentional and focused work.
• Getting clarity on what matters to you and basing your work around that.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I truly wonder how often it is that we as entrepreneurs get into our field in a very roundabout way. For example, as a photographer, I got into photography through being a journalist. The plan was never to be a photographer. I was trying to leverage my experience as a photographer to get more jobs as a journalist. Eventually, I owned being a photographer. The same thing happened as a business coach. I provided marketing strategy and business coaching services to many of my clients who hired me for photography or hired my team for graphic design. Owning what you do shifts how you look at it.

My guest today is Frank Macri, the founder of Thriving Coach Academy and the host of the Life Secrets Coaching podcast.

Today, we're talking about how to grow your coaching business.

"True coaching is not about sharing your life experience or sharing your advice… Coaches use frameworks and processes to help clients understand their mind and how their brain is working."

IN THIS EPISODE

• The first time James publicly announced he was doing business coaching.
• What led Frank to becoming a business coach.
• What coaching really is.
• Defining characteristics of a great coach.
• Why confidence in yourself matters.
• Investing in yourself.
• Staying away from selfish marketing and do selfless marketing instead.
• Important things to uncover when coaching your client.
• How to market yourself.
• Never assume it's not working.
• Client preferences and why they matter.
• Curiosity and why it's important.
• Choose your failure.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Frank

Website: Thriving Coach Academy

Podcast: Life Coaching Secrets

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Best idea I ever had for a podcast was that I would get together with a guest and we would each get a different craft beer. Over the course of drinking that beer, we would talk about all things photography. This was also the worst idea I ever had. Why did this idea not pan out? Probably, because we got too inebriated to ever appropriately launch it.

Nonetheless, in 10 years of podcasting, I have yielded innumerable benefits from managing this audio platform. That's what I want to talk about today; how to launch a podcast.

"I think it's one of the best, if not the best, nurturing tool."

IN THIS EPISODE

• The benefits of launching your own podcast.
• The value of having guests on your show.
• Ways to leverage your podcast and grow your audience.
• Equipment you need to start a podcast.
• What's recommended when recording with guests for the best audio.
• Podcast editing software.
• All about 3rd party hosts.
• What marketing assets you need when you launch.
• Expenses involved when starting your show.
• The rollout and how this can make or break your show early on.
• Why a pre-launch is vital.
• How many episodes you should have per week.
• Measuring the success of your show.

Full module of how to launch a podcast:

www.fitbusinessonline.com/bundles/fitbusinessonline

Message me if you need a podcast editor or help with graphics @ 480-605-3254

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Do you want to know what's embarrassing? Having someone walk in on you while you are listening to yourself on your own podcast. Immediately, they think that you're doing it because your ego is so big. You try to defend yourself and say, "No no! I'm just checking the audio levels, that's why I'm listening to my podcast." They won't believe you.

I do like to hear myself talk. This is episode 347 and before this podcast, I've done 200 episodes on other podcasts. Over 500 episodes of me talking. Did you know that last year alone, I was a guest on 40 different podcasts? Why? Not to hear myself talk, but because being a guest on those shows amplified my authority, raised my awareness, and generated more leads for my business.

Let's talk about how to get on podcasts.

"You do not need a lot to land a podcast feature."

IN THIS EPISODE

• The only thing required to land a podcast.
• What you need to pitch to land a podcast.
• How to create a press page.
• 3 ways you can land more podcast features.
• Email pitches.
• When to send follow ups.
• How to hire for less.
• Trading features.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My guest today is Sarah Ortlund. She's a Krav Maga instructor and personal trainer. She's also in grad school studying clinical psychology.

We're diving into boundaries, what Sarah has learned along the way, and how you can incorporate the same things into your personal and work life.

"You have to give yourself some grace and recognize who you are as a person and that you still want to enjoy life."

IN THIS EPISODE

• How Sarah does all the things she does and her advice for you.
• What inspired Sarah to study clinical psychology.
• Giving yourself permission to tap into who you really are.
• The importance of walking in peace and how to do this.
• Why we struggle with building boundaries.
• Getting past the fear of failure and continuing to try.
• Building better boundaries.
• Paying attention to where you may need to set boundaries.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Sarah

Website: buildyourownbody.com

Facebook: Sarah Ortlund

Instagram: @fiercelyfemale_sarah

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

When I was younger, I had no idea what I was going to do when I grew up. Around the age of 18, as I'm coming out of high school, my thought was, "I guess I'll be a journalist." Truthfully, I didn't want to be a journalist. I just wanted to be a section editor, where I would run the arts and entertainment section for a publication.

Then came college, and that plan didn't happen. In fact, I had a camera put in my hand and asked to take photos to go along with my articles as a lowly journalist. I still remember my first published photo.

Today, we are going to talk about the most marketable images you can submit to fitness publications.

"You need to show that you can create something that is viable."

IN THIS EPISODE

• Hear James' son share an inspirational message!
• The journey of becoming a photographer and how it really happened for James.
• The 3 categories of imagery that have the most value for a fitness publication.
• What's important to study before submitting an image.
• Why stand alone images are an advantage.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com