Beyond the Image Podcast

In my lifetime, I've sat down to write about 5,242 different books. In my lifetime, I've actually been able to finish two of them. One was an ebook (I get it, not a traditional book). But this ebook went on to not only net me a significant amount of revenue, it also helped brand me as a subject matter expert in a very specific field. From this ebook, I even created an online membership platform that is still running to this day, almost 10 years later.

The second book was an independently published print publication. I was able to get this book onto a #1 list on Amazon. Although I wasn't "raking in the dough," this book opened a lot of doors for me. Four years later, this book still opens doors for me. It lands me interviews on TV shows, magazines, podcasts, stages, and continues to build trust and rapport with my audience.

Today, we are diving into why you can write your own book and what it can do for your brand. My guest today is Julie Broad, the founder of Book Launchers.

"Sales are great, but we're using this to grow our business."

IN THIS EPISODE

• Why writing a book is still important today.
• Stop worrying about who's publishing your book.
• Traditional vs. Independent publishing.
• Your book rights.
• Building your writing team and who you shouldn't leave out.
• Being discovered with key words and phrases.
• Giving credit to original sources.
• What readers really care about.
• The difference in timelines when self-publishing.
• Why narrow-focused books do better than general books.
• Strategically picking your book categories.
• Chapter titles and why they matter.
• Marketing your book.
• Why you are still hesitating to write your book.
• Resources to help get you to the next step.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Julie

Website: Book Launchers Business Book

YouTube: Book Launchers TV

Writing Resources

Website: Book Launchers

Book: Self-Publish & Succeed

Hiring Editors: Reedsy

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For more, visit jamespatrick.com

In today's episode, I want to share with you one of the most embarrassing moments of my life. I'm going to talk about a time that I failed to woo another. It's a true story and heartbreaking but most importantly, it goes along with what we're talking about today. Why we need to nurture relationships.

"Consumers no longer want to be sold to, they want to be engaged with."

IN THIS EPISODE

• The importance of nurturing relationships before you ask for the sale.
• Why the leads you're getting aren't converting into sales.
• Lead-nurturing campaigns and why you need them.
• What a robust lead-nurturing strategy looks like.
• How to appeal to your audience.
• Following up with your clients.
• Always reevaluating your funnels.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My first brush with owning a business came at the age of 10 years old. I launched my very own puppet show and on our opening night, we sold out all the seats we had in the venue. There were 2 seats - one for my mother and father - and they were 25 cents each.

My second launched business was my own newspaper that I typed and printed and distributed to both of my parents. I only printed two, but technically I sold out.

Both of these ended for different reasons but my entrepreneurial endeavors didn't end there. A lot of them didn't work out but I'm still starting businesses. Let's dive into why.

"The truth is, winners do quit. Winners quit things that do not work. That's how they find things that do work."

IN THIS EPISODE

• A deeper insight into my entrepreneurial background,
• How to balance the highs and the lows.
• The emotional capacity that entrepreneurship takes.
• The truth behind failure island quitting, even as a winner.
• The importance of finding what works.
• Overcoming the negatives and hard moments that come from entrepreneurship.
• Making celebrating your accomplishments a priority and what it will do for you.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I've been talking a lot on this show about really unpacking what the true journey of entrepreneurship really is. Oftentimes, thanks to social media, we get only a veneer perception of what it means to live the life of an entrepreneur. It's easy to look at people on Instagram with expensive clothes, nice watches, and fancy cars and think, "I too could live that life!"

Then you start out and realize that you have to do all things in your company, including sweeping the floors.

In this spirit of truly shedding light on the journey of entrepreneurship, I want to talk about all the things that can come up and be a distraction for you along the way. There's a cost associated with these distractions and we're going to dive into that.

My guest today is David Wood. He is the founder of Focus.ceo with an extensive background and experience.

"If you just had a regular job and you wanted your life to be different, that alone is going to take something. It's going to take some willpower to generate it."

IN THIS EPISODE

• David's inspiration behind starting his entrepreneur journey.
• How David helps his clients focus on what's important.
• Why we resist doing what we know we need to do.
• Finding what lights you up and doing that more.

• Breaking the Habit of Being Yourself

• Not falling into autopilot work.
• How to stay focused and accountable.
• Community based accountability, self-based accountability, and coaching
• The importance of being teachable.
• Co-working and why it's effective.

Connect with David

Website: focus.ceo

*scroll to the bottom and request a session

Cheatsheet: How to achieve twice as much in the same amount of time: myfocusgift.com

Podcast: Extraordinary Focus

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

The date was 4/1/17 and I posted what ended up being one of my highest engaged posts I had ever done on Instagram.

In this episode, I'm reading you the caption, the reactions, and something that really upsets me.

"The photos are edited to finish the narrative that we were telling through the location, through the set-up, through the styling, through the hair and makeup, through the poses, through the energy, through the pose, through the facial expression; all of it."

IN THIS EPISODE

• Hear all about the post James shared years ago.
• Too photoshopped?
• What actually goes into creating a photo.
• The real goal behind why I use photoshop.
• What your comments on other people's posts reveal.
• Top 5 Worst photoshop experiences in my career.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

It's Friday and we do not have time to waste! I'm jumping into the top 5 worst jobs I've ever had. But more importantly, I am diving into how I could have completely avoided working any of these jobs.

"Perhaps if I did a little bit better in my planning, maybe I never would have had to work these jobs."

IN THIS EPISODE

• Hear my top 5 worst jobs I've ever had and why.
• How planning changed everything for me.
• The importance of building out annual plans and breaking them down all the way to our daily actions.
• Taking the macro and turning it into the micro.

• The Legacy Planner

Want a digital copy for FREE? Text me at 480-605-3254

Join me next week, 1/27 @ 3PM PST for a live group, coaching conversation online to strategize our planning together.

Go to fitbusinessonline.com and register today!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

It is about time we did a podcast discussing time.

A couple years ago, I was going through this exercise with a business coach and what he made me do was to write down all the hours I worked in a single year. From photoshoots to cleaning toilets in my office. That number was quite shocking. Then he said to take the amount of money I made in that year and divide the number of hours by the amount of money I made. That is the amount of money I made per hour and that number shocked me, not in a good way.

I started to wonder what I did wrong and how I allowed the business to start running me. This was a rude awakening that led me to shifting how I managed my time within my business. Let's dive into this!

My guest today is no stranger to the show. She has spoken at FITposium numerous times and she's been on the show numerous times. Business coach, Shannon Fable.

"We are all time optimists. We assume something is going to take this amount of time, and it doesn't and it backs up the rest of our day."

IN THIS EPISODE

• Why studying where your time goes is important.
• How to effectively break down your time.
• Getting realistic about how long things are going to take.
• Stop, start, and continue.
• The first step for people to manage their time.
• Working on your business vs. in your business.
• Tips on creating working sessions during your work week.
• The most effective way to plan your calendar.
• Batching your work.
• Boundaries in your time.
• Being consistent and not going back to your old habits.

Connect with Shannon

Self-paced course: Work at Your Own Pace – Shannon Fable

Website: www.shannonfable.com

Instagram: @sfable

Facebook: Shannon Fable

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For more, visit jamespatrick.com

Did I ever tell you about the time I became a New York Times Best Selling author? I was working in marketing years ago and I started to pioneer a new marketing strategy that was building my company's brand awareness, generating brand validation and creating new job opportunities.

I thought to myself, if only other companies were implementing the same marketing approach, they too could do the same. I started to write about this and then I got busy. I told myself I would revisit this later.

Eventually, the book did come out. My title. But there was a problem, my name was not on the cover of this book because my manuscript was still on my shelf and I never finished it.

"There's nothing wrong with having that fear. Fear is a legitimate emotion, it exists for a reason. There is something wrong with allowing the fear to be the thing that makes the decision."

IN THIS EPISODE

• Why I never finished my manuscript.
• How to never accomplish anything.
• The reasons we don't move forward with our ideas.
• Acknowledging the fear but not letting it control you.

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For more, visit jamespatrick.com

It's not easy for someone to admit when they were wrong. For the second time in recorded history (no way to verify that), I was wrong.

When I bring up the word "privilege" or "privileged" it can create a feeling of defensiveness for so many. It's easy to understand why; we might retort back to that and say, "No we're not privileged, I built this all myself."

Although that might be true, we need to unpack this fully so we can understand it fully.

"Privilege is a special advantage that some have and others do not."

IN THIS EPISODE

• The true definition of privilege.
• Advantages and what they really are.
• Having privilege vs. acknowledging privilege.
• Why the starting point is important to recognize.
• Why 24 hours is not the same for everyone.
• The importance of transparency and accountability.
• Getting your intentions and messaging aligned.
• Owning when you are wrong and making a change.

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For more, visit jamespatrick.com

We are diving back into the conversation about empowering women and how they choose to build their brands and business.

Today, I am talking with Nikole Mitchell, who is a pastor turned stripper and top creator on OnlyFans who went from living off of food stamps to earning 6-figure months.

We discuss the evolution of the content marketing industry and what lies ahead for women in the selling of sex.

"What you think about yourself at the end of the day, is the most important."

IN THIS EPISODE

• Nikole's story of being a pastor who turned into a stripper.
• The journey of finding herself.
• Trauma vs. empowerment.
• The truth behind the industry Nikole is in.
• What sex work really is and what the misconceptions are.
• Refusing to be anything but who you truly are.
• The power of the behind the scenes footage.
• Why you should have your audience on lists and systems you own.
• Building boundaries in your business.
• Manifesting what you want.
• Marketing yourself in a way that works.
• The fight that lies ahead for women.

Connect with Nikole

Instagram: (@mitchellnikole)

Facebook: Nikole Mitchell

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com