Beyond the Image Podcast

My guest today is Cody Rininger, the founder of 2B Imperium. He is a recent attendee of our annual FITposium conference and left quite an impression, so we wanted to invite him on the show to talk about all things entrepreneurial.

"Only you can control you."

IN THIS EPISODE

• Cody's background and what got him into the fitness industry.
• Where you should draw your motivation from.
• Why giving your best is one of the most important things to do consistently.
• It's more than fitness.
• Being sure of yourself regardless of the bullies.
• The beauty of supporting others.
• How serving others should be one of our motivations.
• Focusing on the positives.

Connect with Cody

Facebook: @2BImperium

Instagram: @rininger50

Thrive Fitness Website: www.thrivefitness-sd.com

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For more, visit jamespatrick.com

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Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon!

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Today's episode is an important conversation to have and first, I want to explain why we are having it. Last week, I was on Instagram, and a magazine I work with posted a behind the scenes video of one of their photo shoots. Watching the video, something jumped out at me that was a little bit odd.

The subject in the photoshoot is doing a deadlift and in the background, there is a guy staring at her. I laughed at first, for a couple reasons. I made a comment about laughing at this guy and I got an interesting response. We're unpacking the objectification of women who choose to use their brand to promote themselves and what it means with a dear friend of mine, Jordan Wiggins.

Dr. Jordin Wiggins is a Naturopathic Doctor, Women's Sexual Health Disruptor and author. She is revolutionizing the way we deliver, educate, and talk about sexual health, wellness, and pleasure for women. Dr. Wiggins helps entrepreneurs and professional women have as much success in their relationships as they do in their careers through learning to receive, trust, and attract.

"Consent is verbal and consent is ongoing."

IN THIS EPISODE

• What happened on Instagram that spurred this conversation.
• What consent really is.
• The double standard women face.
• Why women are allowed to be sexual, but not sexualized.
• Dealing with outdated beliefs
• The realities of how women are treated versus how men are treated and how it affects women overall.
• Knowing that you can't understand experiences that don't happen to you.
• The suppression of women's sexuality.
• The trauma of not being believed when you speak out about sexual abuse you went through as a women.
• Women's bodies are NOT property.
• What happens when a country legalizes sex work.
• The strength in having conversations about sex.
• The truth about websites like OnlyFans and consensual porn.
• Defining the yes's and the no's.
• How to make changes moving forward.

Connect with Jordin

Send her a DM on IG: @drjordinwiggins

Podcast: The Pleasure Principles Podcast

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What do you think about when you think of entrepreneurship? Some views of what it is could include sitting on the couch watching football with my son, fancy cars, expensive clothes, extravagant trips, and showing off all these thighs over social media in order to get your audience to buy into your lifestyle.

When you are thinking of quitting your job it's important to define what entrepreneurship is to you and what your goal is. We are diving into this and more on today's episode!

"It's almost as if one becomes an entrepreneur more for the perception of being seen as an entrepreneur than or the actual work of being an entrepreneur."

IN THIS EPISODE

• Misperceptions of what entrepreneurship is.
• Clearly defining why you want to be an entrepreneur.
• Common entrepreneur sayings that aren't completely true.
• The truth about time when you own your own business.
• Freedom of choice and control as an entrepreneur.
• Expenses you are responsible for when you are on your own.
• How to become confident in leaving your job.
• Figuring out expenses and why it's important.
• Dong what it takes to make it.
• Breaking down what you need to do in specific numbers in order to achieve your goals.
• Not being afraid to ask for help.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help?

Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon!

Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level!

After last week's episode, I had dozens of you reach out to me. Thank you for listening and reaching out! (If you didn't go check out last week's episode.) The overwhelming response was to do more deep dives into this industry. So we will!

I want to do a deep dive study and be as objective as possible. My hope is that those who need help will get it from the right sources.

"That's the hope. If you need help, you're able to get it from the right sources as opposed to being pulled in the wrong direction from an incorrect source."

IN THIS EPISODE

• The response from last week's episode.
• How James wants to approach talking more about this industry.
• The goal of these kinds of deep dive episodes.
• A red flag in the industry.
• Using success to lure in potential clients and why it's dangerous.
• LulaRich the documentary on Amazon.

QUESTIONS FOR YOU:

What element of this industry are you most curious to learn about?

What do you want light shed upon the most?

What do you want to have a more in depth understanding of, to see behind the curtain?

Want to hear more about this topic?

DM James @jpatrickphoto

Email [email protected]

Text 408-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level!

The last 18 months have given us a lot of space to reflect on a lot of different areas of our life. For some, this has been really beneficial. For some, it's been really difficult. For me, it's allowed me to see a lot of the parts of the industry that I myself am a part of - the business and commoditization of advice, coaching, mentorship, guiding, leadership.

Because of this reflection time, I'm starting to see how thin the facade of the industry actually is. I'm hoping to use this podcast as a place where we can come to communicate. I want to hear from my listeners on this! I find myself in a chasm between how I'm seeing a lot of coaches position themselves and where the industry actually needs to be in order to help and support people. So, let's dive into this!

"When we're in the midst of it, it's easy not to see the bigger picture. It's easy not to see the forest through the trees."

IN THIS EPISODE

What James has experienced in his industry over the last 18 months, The harm that is happening within the industry. Why shaming and being aggressive in your marketing isn't the way to go. The glorification of burnout. Debunking the quote "you're the sum of the 5 people you surround yourself with." Selling something that you're not doing. The terrible effects of using your platform to spread negativity. Hear all about a misleading program that James experienced firsthand.

Want to hear more about this topic? DM James @jpatrickphoto Email [email protected] Text 408-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help?

Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon!

Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level!

Last week, I was working with one of my coaching clients. We were prepping her for a photoshoot, so I had her reach out to a handful of photographers for quotes and estimates. As we started to review all the ones we got back, she had a lot of questions. It made me realize that so many of you have to work with photographers a lot and they (myself included) can make things a lot more complicated than they need to be.

So in this episode, I want to talk about photo-speak and all the things that us photographers do that can be a little confusing, daunting, and frustrating for you as the client.

"Talk to your photographer and get these details figured out before your photoshoot."

IN THIS EPISODE

• Getting a return on your investment when you invest in photography.
• Why it's important to make sure you voice the purpose and vision of the shoot.
• What to do when the pictures don't reflect what you wanted.
• How to style yourself for your photoshoot.
• Determine what you get for what you're investing.
• How to figure out what all the fees on an estimate mean.
• Asking the right questions.
• Making sure you discuss usage with your photographer.
• A realistic expectation of when you can receive your photos returned.
• The impotence of talking to your photographer with all your questions before you sign anything or make any payments.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help?

Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon!

Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level!

Today, I am digging something out of my filing cabinet that I have had for a handful of years. It's a contract from 2016 that a client of ours sent us. The reason she sent us this contract that she received from a magazine is because it raised a lot of red flags. Let's dissect this contract together to help you with future contracts that may come your way.

"Understand the terms of the relationships that you are making for your business or for your brand."

IN THIS EPISODE

• Hear James read and dissect large portions of the contract.
• Why it's important to read the contracts you're signing.
• Red flags you may find in contract.
• Learning what work related terms mean, like "independent contractor" and why it's important.
• Standing up for what you believe and what's important to you

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help?

Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon!

Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level!

On today's show, I want to talk about what happens when someone tries to stand in your way. It could've been an industry competitor or someone close to you who tried to push you away from the work that you wanted to do.

I've dealt with this my entire career and I'm here to talk to you about why it didn't work for any of them and what you can do so it doesn't affect you either.

"I want you to be willing to fight. To be willing to go into battle for the passion that you have."

IN THIS EPISODE

• A call to arms from James to get you fired up.
• Why you should never allow someone to derail all you have worked for.
• What happens on the other side when you stand your ground and don't let anyone take you down.
• Inspiration to stay focused and not be bothered by someone trying to get in your way.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon!

Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level!

If you haven't noticed, there has been a buzz on Instagram. The December issue of Shape Magazine will be the final print issue of the Shape publication. This is starting to bring back the conversations surrounding the sustainability of print magazines.

In this episode, I am diving into these conversations and answering the questions and thoughts you may have.

"Print is not dying in the sense that it will go away forever. However, it is evolving."

IN THIS EPISODE

• What print publications have been enduring.
• Where the print industry could be going.
• Will all news be entirely digitized moving forward?
• How newspapers have responded to our wants as a consumer.
• Taking a look at different data points to further evaluate the print industry.
• Digital fatigue and what that leads to.
• Omni-channel presence.
• The reason we buy certain publications.
• James' predictions of what's to come in the magazine world.
• What magazines represent and why they're not going anywhere.

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For more, visit jamespatrick.com

I was reflecting on a conversation I was having with a client the other day. They were wanting to shift the services that they were providing to their clients. However, in their eyes, there was a problem; no one was hiring them for the services they wanted to provide. This is "the chicken and the egg" scenario and we are diving into it in today's episode.

"Do it before you get hired."

IN THIS EPISODE

• Figuring out which comes first; the creation of the work or the experience in the work.
• Why you should do it before you get hired.
• Creating a speck book of what you want to get hired for.
• Ways to think outside the box and create opportunities for yourself.
• Getting to work instead of just waiting around.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com