Beyond the Image Podcast

New Year, new show, new branding! Now, more authentic!

Looking back over the years, a lot of what I saw in hindsight was inauthentic. I couldn't see it while I was in it, but looking back, I did. There were specific instances and larger themes where I can see I strayed off course and got lost a bit.

I'm reflecting on that today as I refocus and zone in on my mission, one that is authentic to me.

"There are no hidden formulas. There are no secrets. There are no special approaches or manifestation mantras that can change that."

IN THIS EPISODE

• A recap of this podcast and the evolution it has gone through.
• Seeing the inauthenticity in my own work.
• Specific moments in my recent career that I can see I strayed from what I stand for and why it's important to bring up and reflect on.
• Lies sold within the industry and the damage they can do.
• What successful entrepreneurship is really about.
• My mission moving forward.
• What each of us need to do to see improvements.
• What I want this podcast to become and how you can take part in it.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I was on Instagram the other day, wasting time, and I came across a post that said something to the effect of, "Why are people talking about 2021 being over and the inability to wait for 2022? Do you realize that there is still _ # of weeks/days/hours/minutes still left in this year? Are you really prepared to give up on your goals that easily and throw away this percentage of the year that you have left?"

I found this post to be rather rude. Who is this person to shame me for wasting time on Instagram or Netflix? The point is that you have every right to take a bit of a break and reprise from a year that was not as we thought it would be. Let's talk about what you should be thinking about going into the New Year.

"I don't think many of us had the energy to deal with 2021 because we had been so mentally, physically, emotionally, spiritually depleted after everything we went through in 2020."

IN THIS EPISODE

• What's coming up in 2022.
• What happened in 2021.
• Why some things that have changed, won't change back,
• The question you need to be asking yourself.
• Making a clear, specific vision and knowing who it's for.
• Understanding what your promise is.
• Figuring out your product and the elements that go along with that.
• Starting with the minimum viable.
• Enjoying this rest time to spark your creativity.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My guest today is no stranger to the Beyond the Image podcast, most of my audience, and our FITposium alumni. Billy Polson has been within our community for several years now and has been a presenter at our FITposium conference for several years. He is the Founder of The Business Movement and the Founder of DIAKADI, which is a fitness studio that has won best studio in San Francisco 15 of the 17 years it has been open. We are diving into why you should be different, especially now more than ever.

"Don't be what everyone is, be what no one is."

IN THIS EPISODE

• Why we need to stay focused on differentiation, especially in 2022.
• The 3 categories when it comes to being different.
• Making sure you gather feedback from your clients.
• The importance of knowing what's going on in your market.
• Getting out of your normal routine to gain creativity.
• Including the love languages in your marketing.
• Why you should know your target client.
• The power of brainstorming.
• How to really sell your products.
• Stop the scroll.
• What you should be doing in the upcoming months.
• What's coming up for he fitness industry.

Connect with Billy

Website: thebusinessmovement.com

8 Week Work Group: www.thebusinessmovement.com/workgroup-coaching-programs

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My motivation has bottomed out and I'm tired. Have you ever felt that way?

Even though this year flew by, it took an emotional toll on so many of us. I don't think a lot of us realized it even happened.

So today, I'm talking about motivation and distraction because not only am I struggling with it, I know so many are too.

"As we're coming into the end of the year, we've lost so much of our focus, of our motivation, of our momentum and we are waiting, or just coasting through the rest of the week, the rest of the year, so we can begin anew."

IN THIS EPISODE

• How to reinforce your momentum.
• Getting motivated again.

• A SPECIAL INVITE only for our listeners. Text 408-605-3254 for the 2022 guide.

• Focusing on the top 3 things that need to get done.
• Achieving more and being effective.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Entrepreneurship is hard. I'm sure as a listener, you deal with this everyday and you know this. Or you need a reminder because of the way influencers portray entrepreneurship on their feeds.

Looking at my calendar, I realize that I walked away from my corporate job 10 years ago. Today, I want to talk about the things that have helped me survive this journey.

"The devotion you give to the work you do is not done in the short term, it's done in the long term."

IN THIS EPISODE

• 5 things that make the difficult journey of entrepreneurship more manageable.
• Why you should never measure your success in the short term.
• A sign that entrepreneurship may not be for you.
• Being okay not knowing things.
• Why focus is everything.
• Not getting attached.
• Always keeping your why in the front of your mind.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, we get to chat about something that I geek out on, which is how to better improve sales pages. I have invested copious amounts of my time, hours, energy, and emotions into understanding how to best set up a page that not only guides the visitor through an amazing journey where they are rewarded by every scroll but also leads them to what I wanted all along; to purchase whatever it is I'm selling on that page.

My guest today is Ken Cox. He's the host of the Clicks & Brick podcast. He's going to help us understand what we are doing wrong and what we need to be doing right with our sales pages.

"Directing that user through the experience is way more

important today than it ever has been before."

IN THIS EPISODE

• How Ken got his start in the marketing world.
• The difference between a website and a funnel.
• How buying online has evolved.
• The flow of a successful landing page.
• The importance of building a fully encompassing environment for your business.
• Landing page pieces that are a must have.
• Consistent exposure and why you need it.
• The 6 components to a funnel.
• Simplifying trying out ads.
• The 13 in 30 rule.
• Should you build multiple funnels?
• Problem solving versus product selling.
• Common problems entrepreneurs are making in their landing pages.
• Why follow up and retargeting works.
• The goal behind your ads.
• The key to designing products and services that sell.

Connect with Ken

Clicks & Bricks Academy: clicksandbricksacademy.com

*Coupon code for $1000 OFF for two seats!: FITTOPIA

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Looking for a beautiful studio to record your podcast in or are you looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level!

Last week, I received a funny thing dropped off at our front door. It was self made newspaper (really propaganda) pushing specific vitamins and supplements to make you healthier in a myriad of ways (so the claims wrote).

I don't bring this up to make fun of this, but I want us to dissect this newspaper together so we can see errors in the marketing as it used fear (and lots of it) to scare readers into purchasing products.

"When fear-based marketing crosses that line into being unethical, then this is not a sale, this is coercion."

IN THIS EPISODE

• Fear-based marketing and the ethics behind it.
• Recognizing when marketing becomes unethical.
• The negative result that comes with unethical marketing.
• Examples of misleading and unethical tactics.
• Why fear doesn't always mean to "do it anyway."
• Why fear-based marketing won't lead to building long term relationships.
• How to measure if marketing is ethical or not.
• A way you can easily define unethical fear-based marketing.
• What to focus on when closing sales.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In this episode, we are bringing back one of our special edition episodes where we do live coaching on the show!

Our guest today is Mo. She is the Bold Momma. Mo is a postpartum, women's health specialist who is seeking to launch a book in the new year.

IN THIS EPISODE

• Hear about Mo's story and her background.
• The meaning behind Mo's brand.
• Listen in on James coach Mo in different areas of her business.
• All about book publishing; to self-publish or not?
• Hear about specific strategies when doing a book launch.
• Pitching to podcasts.
• Building buzz around your new book.
• Valuable LIVE coaching and guidance.

Connect with Mo

Website (Launching soon): www.boldmomma.com

Instagram: @bold_mamma

FREE starter kit coming soon, make sure to follow her on Instagram!

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I recently had the chance to read the book, "The Career Toolkit." The reason this book really resonated with me is because of my journey transitioning from within the corporate world and then out of the corporate world.

As an entrepreneur this should mean everything to you. Where is it you want to take your career? What is it that you want to build in this career path? What are the tools that you need in order to achieve these goals.

In this episode, I have the author himself, Mark Herschberg, who is a CTO, an MIT instructor, author, and speaker.

"Your career plan is not just your title."

IN THIS EPISODE

• How Mark ended up where he is now when he started as an engineer and physicist.
• What skills companies are saying they want in employees.
• Why are these skills not being taught?
• Adapting to consumer demand.
• The disconnect in schools.
• The importance of setting a career plan.
• Misunderstandings about career plans.
• Reasons people don't make career plans and how to overcome them.
• Why you should create dynamic tools and review them often.
• How to create a business plan and how often you should go back to it.
• Mark's app and how it can help you.

Connect with Mark

Website: www.thecareertoolkitbook.com

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I have a funny story for you! I was on Venmo the other day and I saw something that made me laugh. One of my contacts on Venmo forgot to hide their transaction where they purchased fake followers!

In this episode, I'm going to talk about the monetary purchase of Instagram accounts.

"Ultimately, it just looks so egregiously fake."

IN THIS EPISODE

• The follow/unfollow programs.
• What to look out for if you want to try buying followers.
• Why having illegitimate accounts will harm your engagement.
• How to spot fake followers.
• Approaches that may actually work.
• Engagement pods and if they're worth it.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com