Beyond the Image Podcast

As you probably know, I am a new father. As I'm recording this, my son is coming up on being 4 weeks old. I'm navigating both parenthood and entrepreneurship and I noticed something really fascinating over the last week and a half.

I took a few weeks off for paternity leave and when I got back into the office, I felt this weird sense of guilt and divided responsibility between my son who is at home, and myself who is sitting in my office. I realized that this is something that so many entrepreneurs are struggling with; parental guilt of dividing their time up between our business and our family.

We're navigating this topic today with my guest Jeanette Brooke, the founder of Jeanette Brooke Fitness.

"Having them (my children) there and them seeing me do all these things, they're so proud of me. And they tell me how proud of me they are and that just makes it all worth it."

IN THIS EPISODE

• The importance of boundaries within your business and sticking to them.
• Jeanette's journey of starting her business after having kids, living in a different country, and homeschooling.
• How to carve out time for your business without trying to do too much at one time.
• Making the most of your time and how to tackle your to-do list.
• The parent guilt and ways to be intentional about navigating it.
• Knowing when to hire someone.

Connect with Jeanette

Website: www,jeanettebrooke.com

Instagram: @jeanettebrookefitness

Facebook @jeanettebrookefitness

Facebook Group: Boundless Beauties

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For more, visit jamespatrick.com

Entrepreneurs are not given a roadmap, a guide, or list of things to do with what to expect in order to succeed. What we end up with instead is an open landscape and we don't know which direction to go, nor which obstacles we are going to encounter until we are already in the midst of it. All of us entrepreneurs had to deal with this over the last 18 months with everything we went through in 2020, going into 2021.

What I really want to dive into in this conversation is what this unknown journey looks like as an entrepreneur and how we have to dig deep to find that perseverance, to find that grit to not only survive, but to set ourselves up to thrive.

My guest today is Kimberly Lynn. She is a nationally certified personal trainer. She's also the founder and owner of the Sweat Fitness Bootcamp, which is a physical gym in New Mexico.

"You have to keep changing with the times."

IN THIS EPISODE

• How Kimberly dealt with the shutdowns in 2020 and being forced to shut her doors.
• Saying "nothing is going to stop me" but really meaning it and living it.
• Turning rejection and pain into resilience and success.
• The importance of mindset and self-talk.
• Going above and beyond for your clients and why it will lead to your success.
• Giving your clients what they need right now.
• Why asking for help is okay.
• Getting clients that are loyal and with you for the long run.
• Being okay with changing and not settling.

Connect with Kimberly

Website: Fitness | SWEAT Virtual Trainer

Instagram: @kimberly_sweatfitness

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Today, we are diving into a topic that can make people uncomfortable. We are talking about charging; more specifically about getting the bill.

I was thinking about the Friends episode where Phoebe was helping Monica do her catering job. At a funeral they were catering, they were trying to find the right time to give the client the bill. This can be really awkward, especially as an entrepreneur. How do you make the transition from doing the services to, "Okay, this is the bill."

Let's talk about this! The goal of this show is to abate some of that uneasiness and also to help you not cross a line when you do this with your clients.

"Any time you have those experiences, you just get better."

IN THIS EPISODE

• The fear that comes with asking for the bill.
• A personal experience Jame had with a bartending company.
• The importance of setting the terms of payment and coming to an agreement.
• What not to do when trying to collect payment.
• Reasonable terms and conditions for contracts and payment collection.
• Why hounding people for payment is unacceptable.
• Professionalism and politeness when following up.

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Since it's a few days out from Halloween, we thought we'd do our first ever Halloween special episode. For this show, I'm bringing on a couple guests. Jason Black and Max Anderson.

Jason is the founder of Agstract Apparel and Arizona Home Photo.

Max is the founder of Picnic Tree Productions and co-owner of the Hives Studio.

Collectively, we have been working together for about 35 years. In that time, we have had some very terrifying and spooky experiences.

So today, we are going to commiserate on what some of our most horrific horror stories were over the years in our careers in order to share how to handle yourself in these situations and what not to do.

"Any time you have those experiences, you just get better."

IN THIS EPISODE

• Hear multiple horror stories that James, Max, and Jason experienced.
• How to remain calm in the middle of an urgent problem.
• Why the lessons they share are important.
• The importance of always being prepared and having a backup plan.
• Managing forgetting gear or equipment at appointments.
• Different ways to respond in tight situations.
• Dealing with tough companies and tough clients.

Connect with Jasosn

Agstract Apparel Website: www.agstractapparel.com

Facebook: @agstractapparel

Instagram: @agstractapparel

Real Estate Photography: www.arizonahomephoto.com

Facebook: @arizonahomephoto

Instagram: @arizonahomephoto

Connect with Max

Picnic Tree Productions Website: www.thepicnictree.com

Instagram: @picnic.tree

Hives Studios Website: www.hivestudiosaz.com

Instagram: @hivestudiosaz

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For more, visit jamespatrick.com

I'm back with a brand new episode after taking a break from the mic. As you might know, the reason I was away from recording new episodes is because I was on paternity leave. My son joined us about 2 weeks ago and it has been a whirlwind of excitement, fulfillment, and plenty of sleep deprivation. I'm sure there will be a lot more stories coming soon about balancing fatherhood with entrepreneurship! In this episode, we are talking about celebrating our own success often instead of always focusing on our failures.

"If we are never celebrating our successes, we are never allowing ourselves to enjoy the reason and the intention behind the work that we chose to do."

IN THIS EPISODE

• Hear about James's plunge into fatherhood.
• Celebrating our 300th episode and why it's so special.
• Our goal with this podcast and what we focus on.
• Why it's important to celebrate your successes.
• Preventing burnout.
• The 3 phases when you are celebrating your successes.

1. What you choose to celebrate.
2. How you choose to celebrate it.
3. Making sure you really take time to celebrate.

• The importance of determining what the finish line is.
• Asking yourself what success looks like.

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Every single year at FITposium, we have gathered together different media experts to share their inputs, their advice, and their guidance for you; to be able to get your brand, your story, your message in front of their outlets. So, as we are coming into this year, that has become our focus. How to earn media and expose you to the audiences you want to be in front of.

In the episode, hear from our most diverse media panel we've ever put together. This is our panel from FITposium 2021 and features amazing media specialists who are teaching you everything you need to know!

"Good character makes good content."

IN THIS EPISODE

• Hear the live conversation from the amazing panelists that were a part of FITposium 2021.
• Live Q & A.
• How to approach media contacts in an effective way and how to stand out.
• What makes the perfect pitch?
• Why follow up is important and the appropriate protocol.
• Social media and what really matters.
• How to build relationships with media contacts.
• Being specific in your pitches and making sure they are personalized.
• How to leverage media to grow your brand and business.
• Utilizing your strengths and staying true to yourself.
• Showing up and doing the job.
• How to have people coming back to utilize you.
• What makes features successful.

THE PANELCynthia Sassi, Fabulous Media GroupMatt Gottesman, Hustle Sold SeparatelyHatti Djemal, TheList.TVMirelle Inglefield, Phoenix Magazine

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In this episode, I'm sitting with photographer and educator Joel Grimes. We talked years ago and at the time, Joel started to build a new business based on educating photographers.

"The more hours you put into it, the greater your result will be."

IN THIS EPISODE

• The inspiration behind Joel's business and what he learned early on..
• Giving away knowledge and why it shouldn't be a threat to you.
• Repeating the same work over and over until you master it.
• The difference between A students and C students and why C students typically have an advantage.
• The importance of failure.
• Being willing to ask for and listen to feedback.
• The response we should have when faced with adversity.
• Where your confidence should come from.
• The power of 8.
• Getting your name out there and being consistent in the game.
• How to get to the top.
• Being able to adapt and change with the market.
• Why the money can't be the only thing that matters.
• The risk is worth the payoff.

Connect with Joel

Website: www.joelgrimes.com

Workshops: www.joelgrimes.com/workshops

Instagram: @joelgrimesworkshops

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For more, visit jamespatrick.com

Hey listeners! I am currently on paternal leave so we went into our archives! In this episode, from our FITposium podcast, I am interviewing my dear friend, Dave Dreas. Dave is one of my favorite entrepreneurs, not just in the Phoenix market but truly anywhere. He has such open, honest, and raw conversations about the entrepreneurial journey. That's why he's such a perfect person to host on this podcast.

"It seems like we all try to market to each other instead of clients."

IN THIS EPISODE

• How to have truly engaging content on social media.
• Breaking down the noise on social media and how to really build a business there.
• The importance of bringing value with your content.
• Focusing on speaking to your true target audience.
• The process of nurturing relationships and why it's important.
• Protecting your business and your following.
• Why you should be moving your business off of social media.
• Forgetting about the numbers and focusing on what's important.
• Having niched content and what the benefits of it are.

Connect with Dave

Instagram: @davedreas

YouTube: Dave Dreas

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For more, visit jamespatrick.com

We've focused on bringing the best guests that edify what it truly means to be an entrepreneur. What it looks like to go against standards, break through those barriers, and achieve real success.

Our guest today has done that. When I think about being a female fitness entrepreneur, she is at the pinnacle of that mountain. She is a former TV host, a best-selling author, and a transformation coach. Her and her husband launched the Transform App, which skyrocketed on the Apple Podcasts app, and she connects so beautifully with other men and women to help them grow the change within themselves. The one and only, Heidi Powell.

"Whatever I say, I will make happen, because I know the power that I have if I keep going."

IN THIS EPISODE

• How James and Heidi's lives intertwine.
• Heidi's backstory and how it led to where she is now.
• The power of vulnerability and the connection it breeds with your clients.
• Learning to seize every opportunity and why it can change your life.
• Making a decision to make things happen and not turn back.
• Serving others without needing compensation and how it pays off.
• What it takes to make the right decisions.
• Navigating someone saying no to your business.
• How to work in business with your partner.
• Being a powerful woman in business and the differences between men and women.
• Why it's okay to shine, be bold, and be proud of it.
• What's coming next for Heidi.

"It's better to take the wrong step, than no step at all."

Connect with Heidi

Instagram: @realheidipowell

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For more, visit jamespatrick.com

As I recorded this episode, my son was days away from being born, which means I am days away from becoming a father! I'm taking a break from the mic for a bit but I would never leave my awesome and loyal listeners hanging. So, we've dipped into our BEST archived interviews just for you.

In this podcast episode, I get to chat with my dear friend Kirstyn Brown, who at the time was the editor of STRONG Fitness Magazine. When I originally asked Kirstyn to be on the show, I thought we were going to cover a topic I talk about a lot on the show, which is getting published. When she said yes, she said, "I want to interview you."

This was such a fun hearted show and it's a great chance to get to know me a little more and hear a little from Kirstyn as well.

"What you will do today, impacts who you're going to be tomorrow."

IN THIS EPISODE

• James's early work experiences and the things he learned from them.
• Finding a creative outlet and why it's important.
• Establishing core values and sticking to them.
• Doing simple things every day that will change your life.
• Missed opportunities and failures in your business.
• The comparison trap and how to not do it - celebrating others instead.
• Speaking up and overcoming fears and how it can grow your business.
• How James defines success and why this question is an important one for you to answer yourself.
• How to navigate negative reviews and where to put your focus.
• Defining moments in James's career.

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For more, visit jamespatrick.com