Beyond the Image Podcast

It's the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021.

I thought I would dive into answering a question I get a lot: "How do I get on a magazine cover? I don't just want magazine features, I want to land that pinnacle cover feature."

IN THIS EPISODE

• How James has seen people procure magazine cover features.
• The importance of pitching often.
• Building a relationship with the magazine and how it benefits you.
• Why you should try and be valuable to the magazine.
• How building relationships with the photographers is a good idea.

"Luck is like a bus. If you miss one, there's another one coming in 15 minutes. The difference is, you have to be showing up."

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For more, visit jamespatrick.com

If today's topic hasn't been in the front of your mind over the last 18 months with everything that's happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business.

My guest today is the founder of The Value Builder System and best selling author or Built to Sell, John Warrillow.

IN THIS EPISODE

• The lightbulb moment when John realized the importance of creating recurring revenue in his business model.
• How John quickly grew his business and developed recurring income.
• The importance of productizing your business and incorporating a subscription model.
• Segmenting your audience.
• The Trojan Horse effect.
• Effective positions brands are taking with subscription models.
• TVR
• The reason you want to niche down and find one customer to serve.
• Packing value into the subscriptions you create.
• The 60-day window magic.
• The power of spontaneous gifts to your subscribers.
• Getting your subscriber fully integrated.

"Once somebody becomes a subscriber, they are infinitely more

likely to buy your other things."

* Go lock in your pass NOW at FITposium.com!

Connect with John

Download FREE subscription model worksheet, learn about the drivers of value, and more at the link below!

We've Put Together a Collection of Useful Gifts for Listers of Beyond The Image (builttosell.com)

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For more, visit jamespatrick.com

In this episode,. I'm talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves.

IN THIS EPISODE

• The hesitancy in pitching to companies or brands based on how you think about yourself.
• Following all the way through as you take steps towards getting published.
• Going to bat for yourself.
• Overcoming the fear of rejection.
• Putting fear into perspective.
• Showing up and going to bat for yourself.

"You can't succeed in anything unless you're willing to show up."

* Go lock in your pass NOW at FITposium.com!

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I'm diving into that and bringing in my 20 year personal experience in the industry.

I've received thousands of pitches and in reviewing them, I know what makes the pitch stand out in a good way, and what makes a pitch get thrown into the trash. Let's talk about it so you know what NOT to do.

IN THIS EPISODE

• Where to plug in to make sure you are pitching the right way.
• Things that will get your pitch immediately thrown out.
• The importance of getting company and people's names correct on your pitch submissions.
• Why personalized messages are best.
• Keeping your ego out of pitching.
• Making sure your pitch is not all about you and explaining how you can bring value to the publication.

"You need to say specifically how this benefits the publication, what you're doing for the publication, why this matters to the readers, why this is a good fit."

* Go lock in your pass NOW at FITposium.com!

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, we're talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business.

I get to chat with Jana Short. She is the founder, publisher, and editor in chief of Best Holistic Life Magazine. In just under two years, her publication has grown a readership of over 250,000!

IN THIS EPISODE

• Jana's journey to where she is today.
• The power of inspiring through stories and educating through stories.
• All about the QR code and how effective it is to build connection in print copy.
• Collaborating with other people and companies.
• Why getting published shouldn't be your end goal, it should be the start of your next goal.
• Having both mindset and strategy and what the correct amounts are.
• What not to do and what to do when working with editors.
• The importance of sharing all your social channels with publications.
• Being ready for growth when it comes and making sure you have a nurturing system set up.
• Video content in an authentic way and why it's so powerful.

"You have to find a way to reach your hand through that digital screen and say, 'hello I am' and start connecting with them. They won't forget you."

Connect with Jana

Get a FREE subscription to Jana's magazine: Best Holistic Life

Website: janashort.com

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, I'm talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media.

IN THIS EPISODE

• Why paid advertisements are no longer as effective.
• Why earned media will reach a bigger audience.
• The power of organic earned media.
• The fastest way to generate more leads in your business.
• Why you should join us at FITposium 2021 - there will be 32 publishing opportunities!

"When you look at a comparison between a paid advertisement versus an organic or authentic editorial feature, the feature will have 4 times the engagement versus the advertisement."

Go lock in your pass NOW at FITposium.com!

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

First, I wanna let you know about all the amazing publishing opportunities that we are bringing to you. We just locked in our 32nd media partner for FITposium 2021. We've never had this many media opportunities in the other 6 years we've done this conference!

We have 17 magazines, 6 digital publications, and 9 podcasts. These are the opportunities to help you grow your brand visibility, awareness, amplify your authority, and generate leads for your business.

Oxygen Magazine has paired up with FITposium 2021 and they are seeking writers to contribute content for upcoming features. Now is your chance! You can attend online or in-person. Learn what other companies are partnering with us, plus more and register HERE.

IN THIS EPISODE

• Hear all the amazing publication opportunities you will have at FITposium 2021.
• Learn what companies/brands are offering earned media and what they are.
• How to apply for all 32 opportunities.

"Getting published is the fastest and most effective way to grow your brand visibility, amplify your authority, and generate leads for your business."

Go lock in your pass NOW at FITposium.com!

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In today's episode, we're going to chat about why YOU have been struggling with standing out within your market or demographic.

If you've been trying to promote your brand, product, or service and you've been having some difficulty or issue getting in and starting to breakthrough all the noise happening in the digital landscape specifically, it could be because you aren't being specific enough about in who you are, what you do, why it matters, and how you're actually helping your client.

My good friend, Skyler Irvine, just dropped a new book all about this called Niche Please, and we're going to talk all about the importance of specialization and drilling down into your core audience and how you serve them.

"If you can't differentiate yourself, then no one else will be able to either."

IN THIS EPISODE

• The inspiration behind Skyler's new book and how it matters even more after 2020.
• The importance of pausing and asking yourself, "What is it I'm really trying to achieve?"
• The difference between being productive and being busy and why staying productive is so important.
• Skyler's 3 Niche Approach - Business, Content, & Media
• Overcoming the fears that come with niching down.
• Why dabbling in different niches won't last long term.
• Doing what your competition is not doing.
• How to create effective content and knowing what your goal is.
• Figuring out who you're posting for.
• Starting with the end in mind to get the result we want to achieve.
• What it really means to dominate a platform.
• Marketing efficiencies and utilizing them correctly.
• Creating content people can watch, read, listen to, and look at.
• Building the life you truly want.

"It's better to be hated than to be confusing."

Connect with Skyler

Buy Skyler's Book: Niche, Please!

Instagram - @vanrenzler

Website: skylerirvine.com

Podcast: skylerirvine.com/category/podcast

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

This episode, I wanted to chat with you about how to leverage the power of speaking on stages to grow your brand visibility and generate leads for your business. I've been doing this in my career for 20 years now and it is a phenomenal way to amplify your authority.

We've partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures Magazine, Portfolio Magazine, The Leadership Formula Podcast, Strong Fitness Australia, the Figuring it Out Podcast, Fabulous Media Group, Personal Fitness Professional Magazine, Best Holistic Health Magazine, Find Your Strong Podcast, Relentless Growth, and more.\

We are also doing an exclusive cover casting at FITposium! Tune in for more details! ONE WEEK TO DO IT and be entered!

To qualify for all these opportunities, you must register for an in person or online pass. Register HERE.

After listening today, make sure to DM me @jpatrickphoto or shoot me a text at 408-605-3254 with your thoughts.

IN THIS EPISODE

• Why speaking on stages actually helps your business.
• How the audience is already a warm audience, even if you don't know anyone in it.
• Earning the right to speak on more stages.
• Finding different events to speak at and how to go about it.
• The importance of making point of contact relationships.
• Perfecting your speaking submission.
• Taking your submission to the next level.
• Making sure you add a CTA.

"You are reinforcing your value just by being on that stage. You are being positioned as a subject matter expert in whatever the field is that you're speaking on."

To learn more and have the opportunity to pitch to top leading publications in the health and wellness industry, you gotta be at FITposium! September 16-18. To register (online or in person) click HERE.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

We are just under 1 month left before our FITposium 2021 conference and we have dedicated this entire conference to connecting you with top media outlets to give you the opportunity to earn media features to get published.

We've partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures Magazine, Portfolio Magazine, The Leadership Formula Podcast, Strong Fitness Australia, the Figuring it Out Podcast, Fabulous Media Group, Personal Fitness Professional Magazine, Best Holistic Health Magazine, Find Your Strong Podcast, Relentless Growth, and more.

We are also doing an exclusive cover casting at FITposium! Tune in for more details! ONE WEEK TO DO IT and be entered!

To qualify for all these opportunities, you must register for an in person or online pass. Register HERE.

I wanted to talk about something that came up yesterday while I was being interviewed for my good friend Tommy Baker's podcast, The Resist Average Academy. We started talking about the constant need to invest time and energy into creating social media content.

After listening today, make sure to DM me @jpatrickphoto or shoot me a text at 408-605-3254 with your thoughts.

IN THIS EPISODE

• The imbalance between social media content creation and content consumption by your audience.
• Low touch content versus high touch content.
• High touch content that requires an equal investment from the consumer.
• Which content leads to more conversion and growth for your business.
• Prioritizing your time and leveraging your content creation.

"What if we had a direct correlation in the amount of time we invested in the content creation itself to the content consumption?"

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com