Beyond the Image Podcast

In today's episode, we're going to chat about what you may think are two very conflicting ideologies or methodologies on how you're approaching your life and your business.

One is that of the "hustler" and go go go, and falling into that modality where you are constantly pushing to achieve one goal after the next.

The other is that of the "seeker" who turns inward to find a deeper meaning for who they are and what they do.

"Although you may think those are two completely opposite ways of life and business, what if I told you, you can actually achieve both at the same time?"

My guest today is the author of the upcoming book, Hustler or Seeker, and my good friend, Tommy Baker.

IN THIS EPISODE

• What led to James's burnout and the belief fueling his actions.
• Why entrepreneurs have a hard time clocking out and how it can impact your health.
• Tommy's story, how he has operated as both a hustler and a seeker, and how he has come to master them together.
• The Law of Diminishing Hustling and The Law of Diminishing Seeking
• How both the hustler and seeker use avoidance mechanisms in their life and business.
• Being preventative in how we tackle our health.
• How lack of structure can play a role in harming your health.
• Selective identity.
• Making an inventory list to create awareness that enables you to make small daily changes.
• Intuition versus noise and how to know the difference.
• Limiting your inputs and practical ways to do so.
• How to know if you are making changes towards the right direction and if the changes you have made are working.

"At any given moment, at any given week, month, or season, you're able to adopt either the prevailing identity of the hustler or seeker; I always believe we need both."

Connect with Tommy Baker

Instagram - @tommy_resistanceaverage

Website: www.hustlersandseekers.com

***Tommy is giving away $600 of bonuses, coaching, free courses, etc! Go check out the website ASAP.

The book will be available in October.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

We are one month out from our 7th annual FITposium conference! It's the only conference dedicated not only to teaching you how to earn top media features - like top magazine spots, top podcast spots, top TV spots, top publication features - but we're also the only conference that directly connects you with top media companies to give you the exclusive opportunities to get your brand, mission, business, featured in the media to amplify your authority, grow your awareness, and generate more leads.

You get to pitch to over 30 amazing top media outlets just by being an attendee (virtual or in person)! Register HERE.

"Getting published is the fastest and most effective way to grow your fitness business."

In today's episode, we're going to talk about the 4 steps you need to be taking to properly land top media features and get published.

IN THIS EPISODE

• Four steps to getting published.
• • 1. Research the outlets you're looking to get published with.
  • 2. Send out your pitch and follow up.
  • 3. When you get the opportunity, over deliver and reinforce why they gave you that opportunity.
  • 4. Stay in touch and try to get featured again; "The Relationship Loop"
• The importance of putting steps 1-4 into practice over and over again.

"It can take between 8 and 12 pitches before a magazine

editor notices that you are pitching them."

Tune in to hear James go into detail about each step towards getting published and some great steps to take to be successful in these.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I'm bringing back our special edition episodes called My Entrepreneurial Journey. These are episodes where I get to chat with entrepreneurs who are building, working, marketing, selling in real time and chat about their journey.

In today's episode, I get to chat with one of my dear friends. She's no stranger to the show, Lauren Donahue, who has founded a brand new coffee company called Laleigh Coffee.

We're diving into how she launched this product, what she's learned in taking this product to market, as well as the story behind the product.

IN THIS EPISODE

• How Lauren makes all her income via Instagram.
• The story behind Laleigh Coffee.

"The cream will always rise to the top."

• Making it in a competitive industry.
• The importance of having a quality product and doing the behind the scenes work.
• Why asking questions is a good thing.
• Diving into learning instead of running away from it and giving up.
• Setting goals in your business.
• Why taking action makes a difference.
• The power of word of mouth marketing when you have executed an amazing product.
• Different ways to expand your business and generate more income.

The first 20 people who listen to the show, go buy their bag of Laleigh coffee and post it about on Instagram, tag @jpatrickphoto and @laleighcoffee - I will reimburse you for your order! Go now! www.laleighcoffee.com

Connect with Lauren

Laleigh Instagram - @laleighcoffee

Lauren's Instagram - @laurenldonahue

Website: www.laleighcoffee.com

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In today's episode, we're going to talk about sex. More specifically, we're going to talk about the marketing of sex and the difficulties that a business owner faces around this. We're going to cover what all of us need to learn in getting extremely creative within our business development and being completely unapologetic about our brand's mission.

My guest today is Dr. Jordin Wiggins. She is a naturopathic doctor, entrepreneur, women's sexual health educator and disruptor.

IN THIS EPISODE

• Dr. Jordin's personal story of losing her libido and how it led to a self-education journey and her career now.

"1 in 2 women globally suffer from sexual dysfunction."

• How Dr. Jordin overcame the fear of speaking about a taboo or unique topic in public and the role masterminds and business coaches play.
• The importance of finding what works in your business and asking yourself, "How can I make this happen?"
• Beating the algorithm and ads that may get turned down.
• Common versus normal facts about women's health and why it's important to get a proper diagnosis.
• Why social media can help get your message across to people who need it.
• Successfully getting your message out regardless of algorithms.
• The power of Facebook groups.
• Cultivating community in order to amplify word of mouth lead generations.
• The simplicity of asking your clients to share with others what you have brought to them.
• Processing and dealing with negative feedback.
• What actually qualifies you to lead.

"If we want to collapse time around our goals and get to where we want to go faster, support and community is the only way."

Connect with Dr. Jordin

Instagram - DM Dr, Jordin: @drjordinwiggins

Podcast: The Pleasures Principles

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, I want to talk to you about the powers of local media. The stuff you see on your local news, the magazines in your local community. At first glance, you may look at local media as a step or stop below of the advantages you can have from a national newsstand publication or an international media feature, but I want to talk about why you're overlooking a tremendously advantageous opportunity. Many of our clients have truly leveraged the powers of local media to extreme benefits for their brand, lead generation, and revenue.

IN THIS EPISODE

• Different avenues of local media.
• Why local media will benefit you versus national media.
• Goals that local media can help you accomplish.
• Why local media will help you gain authority and brand awareness.
• How your lead generations can increase via local media.
• Positioning your brand to local media outlets and inviting the press to your business.
• The first important question you need to ask yourself as you venture out to land local media coverage.

"People want to support their local community."

To learn more about this, join us (online or in person) for FITposium 2021. Register HERE.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Happy Friday! I thought we would have a fun, pull back the curtain conversation today. We're in the process right now of looking to hire a photographer.

As a photographer, I always find it interesting when I have to hire another photographer and it brings up a lot of thoughts, questions, and observations on how people are choosing to run their business.

IN THIS EPISODE

• Parallels in your business and insights to your own business that can help you better your marketing, branding, and positioning.
• Making sure you are delivering what the consumer wants.
• The importance of what you do if someone cancels or makes a change to their order.
• Hidden fees and why they harm your business, instead of helping it.
• Being clear and specific about pricing.
• All about upsales and what not to do.
• Writing contracts that don't take advantage of your clients.
• The importance of honoring, cherishing, and taking care of your clients which will lead to more business.

"Consumers want more transparency, more openness, more options, when it comes to the service providers they are hiring."

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In today's episode, we're talking about the power of online reviews. I know when I'm shopping for something online, I am constantly looking to see what people are saying about this product, service, or restaurant before I invest my finances and time into them.

On with me today, I have Craig Staley. He is the owner of HG Site Design and we're going to chat about how to leverage the power of the reviews your business has and your online reputation.

IN THIS EPISODE

• Hear Craig's story and how his journey started.
• The importance of doing more than just building a website.
• Why a strategy to get good reviews is important.
• The 3 pack businesses when you Google something and how you can land a spot there.
• Responding to every review, positive or negative, and how it helps your business.
• How to start getting reviews and why you shouldn't ask for all your customers to leave a review via a massive email.
• Why leaving a review should be insanely easy for your customer.
• Ways to effectively set up Google My Business. And why the category you pick matters.
• The power of blog posts on Google Business.
• Why you should be putting reviews you receive on your website.
• Advice about reviews on Yelp.
• Facts about Google Business and why it's profitable.

"You have to have a nice website, but you also have to have a strategy to get those reviews."

Connect with Craig

Email: [email protected]

Ebook & 3 Videos for Google My Business setup and enhancement: www.hgsitedesign.com/gmb

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In this episode, I want to talk to you all about why landing podcast features is so incredibly beneficial for you, your brand awareness, your lead generation and the growth of your business.

"When it comes to trying to rapidly promote a product, a service, or a launch that myself or my team are doing, the paramount strategy we lean into is a podcast tour."

Also, at FITposium 2021, we are not only going to teach you how to land podcast features, we are also going to connect you to top podcast hosts to give you the opportunity to grow your business through earned podcast media. Register HERE.

IN THIS EPISODE

• Why podcasts and going on a podcast tour is important.
• The things you need to know to properly leverage the power of landing podcast features.
• The growth in the podcast industry and why it's beneficial to be featured on them..
• How the passivity of podcasts appeals to the audience.
• The power of connection through podcasts via tone, time, and trust.
• Automatic approval with the host's audience and why it makes it easier to build rapport.
• The top 3 types of shows you want to look into being on.
• What to include in a podcast pitch.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, I'm telling you a story, so grab your milk and cookies and gather around!

This is a story of a time I made a terrible mistake in my career. We're going to go back in time around 10-12 years ago when I was working a lot in website development and management. I was asked to speak at a conference about website architecture.

IN THIS EPISODE

• Hear about the terrible mistake James made in his career and what he learned from it.
• A disapproving nod in the audience that James noticed as he was speaking at a conference that caused him to make a decision that ultimately affected his presentation.
• Why most times, things you perceive as against you, actually have nothing to do with you.
• What happens when you focus on the negative voices instead of those leaning in to hear you.
• Why getting clear on who you're serving and what matters to you is important.
• You have permission to ignore the negativity.

"Why would you ever allow critique from someone who you

would never turn to for advice?"

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In this episode, we're going to be talking about the power of intuition. We talk a lot on this show about how to properly build trust and rapport with your audience. What you're going to learn today is that you may only have 14 seconds to build a connection with your audience member to then be able to onboard them as a client.

My guest today is Sunil Godse. He's the CEO of Radical Solutions Group. We're going to be talking all about intuitive marketing and branding.

IN THIS EPISODE

• How Sunil answers the question he gets over and over again: "What's the one thing that's going to help me be successful?"
• The importance of listening to your inner voice and not the outside voices and how it can affect your life long term.
• What happened in Sunil's life when he decided to listen to his intuition.
• The science behind intuition.
• Based on your intuition, trust can be established, or not, in less than a minute.
• Signals tied to our body that can show us where our intuition is leaning (positive or negative).
• The 4 types of intuition.
• How to differentiate intuition from fear and the 3 most common fears you face.
• Why building trust in your employees and customers will help you generate more income.
• The importance of nailing down why you are doing what you're doing and being authentic while you do it.
• Giving yourself space to ask the important questions.

"More and more neuroscience research is showing that more than ever, intuition happens much earlier than we think it does."

Connect with Sunil

Website: www.sunilgodse.com / www.intuitionology.com / 7 Day Challenge

Instagram: @intuitonolgy

Facebook: @SunilGodse

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com