Beyond the Image Podcast

Today, we are talking about all things content and content marketing. I know you've heard the phrasing and seen the memes about how content is king. It's true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing strategy.

I'm so excited to have Cynthia Sassi on today. She's the founder of Fabulous Media Group and we are diving into this topic. Tune in and get ready to take notes!

IN THIS EPISODE

• What drew Cynthia to the digital marketing industry.
• How digital advertising has leveled the marketing playing field.

"With digital, we can change things up by the minute. If something's not working, we can try something else."

• The difference between digital and physical marketing materials.
• How consumer demand and advertising money effects how things are marketed.
• Different factors that Cynthia analyzes in order to create effective content.
• Why consistency is so important.
• Having an ideal client you are marketing to.

"When you try to market to everyone, you're going to market to no one."

• The importance of being flexible in your approach.
• How to stand out in your digital marketing.
• Taking a step back and asking yourself what YOU would want to see in order to add value to your marketing.

Connect with Cynthia:

Website: Fabulous Media Group -

Instagram: @cynthiasassi @fabulousarizona @fabulouswisconsin @fabulousiowa @fabulouswashington @fabulouscalifornia

HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In this episode, I want to talk about podcasting. I've been recording podcasts, been the host of podcasts, been the guest on podcast for around 10 years now. At this point, spending literally thousands of hours on a microphone, I don't spend so much time on the pre and postproduction of the show; it becomes routine.

Looking back, I made 5 giant mistakes that slowed my podcast from growing faster or being more successful. I want to share these with you so you can learn from them.

IN THIS EPISODE

• The Top 5 mistakes I made:

1. Inconsistency
2. Vague positioning
3. Bad interviews
4. Big name guests won't necessarily grow your audience.
5. Lack of promotion

• Why these are considered mistakes and how you can avoid them.

"You have to remind your audience about your show."

FREE COACHING CALL WITH JAMES! Share this show and tag me @JPatrickPhoto

James will be picking 3 winners!

PSA: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

It's Friday so it's time for another one of our special edition episodes called My Entrepreneurial Journey. I love these episodes because we get to chat with entrepreneurs who are navigating the landscape in real time, and you get to learn all the things they are going through and learning and how it can help and impact your business.

In this episode, I get to chat with a dear friend of mine. She's a professional makeup artist and now a body painter, Allison Pynn. I've worked with Allison for more years than we can count!

IN THIS EPISODE

• Allison's journey as an artist and how she became a professional makeup artist and body painter.
• The important details in your business that make you stand out.

"This could end at any time. I don't take any of this for granted."

• How being authentic creates a safe space for your client to be themselves.
• The power of old school marketing.
• Why showing behind the scenes is so impactful.
• What it takes to create work that stands out.
• Having clarity on who you are and what you're doing.

"Ignore everything, everybody. Stay in your lane. Go where you want to go."

Connect with Allison:

Website: https://www.makeupaz.com/

Instagram: @allisonpynn

Share this podcast with a friend and remember to leave a 5-star review!

HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, we are chatting all about all things related to the changes that we've seen in the Facebook advertising platform, what this means for anyone who has advertised or is planning to advertise, and what we as business owners need to know to best equip ourselves for this change.

As we see shifts organically or from changes in algorithms, it's important for us to talk about the way it effects our business. We are so honored to have our very own, Amy Bliefnick on today. Amy does all our in-house marketing and advertising. She has been in the digital marketing space for over 10 years and has homed in on Facebook advertising as her main way to drive traffic to and scale her client's businesses.

IN THIS EPISODE

• The new changes in the Facebook advertising platform.
• The new iOS 14 update and how we can respond as advertisers.

"If you stick to the foundations, you should be fine through everything else."

• Why your visibility may decrease with this new update via no longer have cookie-based advertising.
• It's important to know, as of now, this is only happening on Apple mobile devices, but we believe other companies will quickly follow (and some already are!).
• Things that have been effected: CPMs, not being able to create large retargeting audiences, a decreased look alike audience, Facebook reports will no longer be reliable.
• Strategic and tactical actions you can take to combat these changes.
• The importance of understanding that consumer demand is ever changing so we must be ready,
• Domains and subdomains and how to get verified.
• 8 conversion events and how to set them up.
• Why thank you pages are important in tracking your advertisements.
• Conversion API – the new way of doing things moving forward and how you can do it.
• Diversifying your leads.

Connect with Amy:

Website: www.511west.com

Instagram: @amy511west

Message her on her website or Instagram to receive a training on how to put these things into practice!

Share this podcast with a friend and remember to leave a 5-star review!

HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

You're listening to this show because you have subscribed and are following the show. Or perhaps you saw me post about this show on Instagram, meaning you're following my Instagram account (@jpatrickphoto or @fitposium). Or you saw us post about it on Facebook. Maybe you received an email from us talking about this episode, or a text message.

The point is you are following the show.

First of all, thank you. But today, we are talking about why unsubscribes and unfollows can actually be a good thing for your business.

IN THIS EPISODE

• Why it's a good thing when someone unsubscribes or unfollows.
• How your marketing efforts will actually have a larger reach.
• How email unsubscribes lead to a higher email open rate and why this helps.
• Email cleansing and why it's important.
• The engagement rate on your social media will INCREASE and why.

"This is increasing the potential of getting your content in front of the people who you actually need it to get to."

PSA: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I have Laura Mak with me today who is a fitness expert, content creator, and just all around awesome human being. Laura has been in the fitness industry for over 25 years, including being a collegiate NCAA gymnast and personal trainer.

Laura and her business partner are starting a podcast and seeking more help via James.

GOAL: A successful podcast launch.

IN THIS EPISODE

• Hear James go through helping Laura with different aspects of the podcast that will make a huge impact in the long run, along with answering all her questions.
• Why you need a clear and specific promise when launching a podcast or service.
• How to stay consistent and nail down important details that make your product or service successful.
• How the name and logo of your product or service plays a big role in first impressions.
• Having a great launch strategy and working backwards from the launch date.
• Why and how you should hype up your product or service launch weeks before the launch date and how it helps.
• Getting great ratings right away once you launch your podcast and how to get extended promotions.
• Headlines and body copy in your product or service matters!

"It's not about likes and follows, it's about engagement."

CONNECT WITH LAURA

Website: Living Fit Now – with Laura Mak (lauramakfitness.com)

Instagram: @lauramakfitness

Facebook: Laura Mak Fitness

HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In today's episode we get to chat about something very near and dear to my heart. I've been working in the health and wellness industry for over a decade and our industry has undergone a lot of shifts and a lot of change over the last 18 months. Coming out of 2020, there have been a lot of really great opportunities for health and fitness professionals and that is what we're talking about today.

Joining me in this conversation is Amy Thompson, she's the vice president and general manager of IDEA Health & Fitness Association.

"You can't do the work you love, you can't make the money you need to make unless you have a good marketing strategy or a sales funnel into your business."

IN THIS EPISODE

• The health and fitness industry changes over the years.
• How you, the fitpreneur, can best equip yourself for the changes and for the future of this industry.
• Why having a solid marketing plan and sale funnel is important.
• Using social media to impact locally and in your own community.
• The longevity that comes with attracting your dream client by niching down in your business.
• Being authentic in your messaging and marketing.
• Focusing on how fitness makes people feel, not just how they will look.
• The beauty of online coaching and the different ways to offer it.
• Meeting clients where they're at and where they want to be because now more than ever, they have a choice.
• Finding other ways of revenue income streams within the industry.
• Networking – the key to your success.
• IDEA World Convention 2021 where James will be presenting. See more HERE

Use MY LINK FOR AN EXCLUSIVE DISCOUNT TO IDEA WORLD!

"It's not about likes and follows, it's about engagement."

CONNECT WITH AMY

IDEA World: https://www.ideafit.com/

Instagram: @business4fitpro

LinkedIn: @amybthompson

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, we are going to be talking about leads. I've been talking about leads A LOT lately and there's a reason for that.

"Leads are the lifeblood of our business. Without leads, we do not grow our business."

IN THIS EPISODE

• The 3 types of leads you can have in your business. (Earned, Purchased, Owned)
• The 2 misconceptions we have about what a lead is and how to generate leads.

1. The size of your audience is directly correlated to the leads you have.
2. We have to create them.

"A lead is someone who is willing to purchase from you."

• The 4 metrics that qualify a lead.
• What our job is in regard to generating leads and what it looks like.
• Focusing on generating leads over "fixing your product/services."
• Ways to generate leads.
• Why owned leads are HUGE.

HUGE ANNOUNCMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

SPECIAL ANNOUNCEMENT! FITposium is coming back for 2021 in a completely new way! We have been running this conference since 2015. Originally, we wanted to equip all of our clients in the health and fitness space with everything they needed to launch into the industry. This is our 7th year, and we've watched the conference grow from 150 people packed in a room, to now having over 1500 participants go through the conference.

Last year, we had to shift the presentation to a more focused, virtual presentation. We had an overwhelming positive response which helped us to know exactly what YOU need as an entrepreneur.

"If I had to pick a mantra or a theme for this year, for 2021, it is to only release products and services that serve what our audience need moving forward. Not what worked before, but what people need moving forward."

IN THIS EPISODE

• Why in 2021 it has become difficult for health and wellness professionals to grow their business.
• The importance of brand awareness and the strategy behind it.
• Earned media and getting published and why this is HUGE for your business.
• FITposium 2021 – 100% focused on showing you the exact formula to help you get published more often, resulting in more clients coming to you, ready to work with you. (Think podcast interviews, speaking engagements, etc.)
• Unparalleled opportunities to earn and land top media features with mainstream magazines, podcasts, and digital outlets.
• Establish lifetime credibility.

DETAILS: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. All details will be live Monday, June 14th. Early bird pricing will be available for 2 weeks.

All details will be live HERE: https://fitposium.com/

ANOTHER UPDATE! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Our topic today is time. More specifically, the things we are spending time on that are not giving us return, especially in our business, and are not generating any income. The medium we are discussing today, which you may have already guessed, is social media.

"It's important to recognize that social media originally leveled the playing field in marketing. Where relatively unknown could rise quickly to near superstardom faster, and with more agility than a large corporate brand."

IN THIS EPISODE

• A video that James watched many years ago about social media and predictions that were made.
• Where social media is today and how it effects your business.
• Where the balance of power really lies on social media.
• How an individual can stay ahead of the algorithm.
• Why we jump on social media trends to try to outsmart the system.
• The fact that engagement on social channels has plummeted.
• Spending too much time creating content that isn't connecting with our audiences.
• THE SOLUTION:

1. Stop trying to create content in hopes it goes viral and stop spending so much time copying a trend. Instead, create content for one single person in your audience.
2. Invite that person to connect with you in a place where there can never be an algorithm severing that connect. Ex: email

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.