Beyond the Image Podcast

In today's episode I get to chat with my dear friend, Jenn Roux. She's the owner of Fresh Take Fitness and a representative for Zyia Active. She was also one of the graduates of our mastermind program and I got to witness her growth as she transitioned from corporate America to full time entrepreneurship. We dive into how she made that journey happen!

IN THIS EPISODE

• The call that led Jenn to go into entrepreneurship full time.
• How she made her business her own even with many other similar businesses out there.
• Jenn's mindset in the beginning of her journey and how she went from having imposter syndrome to overcoming that and becoming successful.
• Jenn's transition from side hustle to full time entrepreneur and all that came with that.
• The importance of laying a strong foundation for who you want to be in your business and having every action build upon that.
• Why you should always be leading a team, no matter what stage of entrepreneurship you are in.

ADVICE FROM JENN

1. Invest in coaching.

"I can not stress enough how important it is to invest in yourself, because that's an investment in your business. You will go further faster if you have help."

1. Remember this journey takes time.
2. Don't compare your business or journey to anyone else's.

CONNECT WITH JENN

Online: freshtakefitness.com and myzyia.com/jennroux

Instagram: @jenn.roux_

Share this podcast with a friend and remember to leave a 5-star review!

CONNECT WITH HOST JAMES PATRICK

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

In today's episode I get to chat with Stephanie Riel. She's the founder of ReilDeal Marketing. We're talking about where you can automate your workflows to save more time so you can work on your business, not just in your business.

"I think there's so much power in story. Whenever we are trying to connect with another entity, of course humans, but our brands have a story too. Being able to help bring that story and that why to life, is really what made me fall in love with marketing."

IN THIS EPISODE

Stephanie and I dive into how to take things off your plate (including the pressure to do it all) in order to help your business thrive.

• How and why to work smarter and not harder instead of experiencing burnout as an entrepreneur.
• Finding a better way to get things done instead of doing it at 2AM.
• Determining what to outsource and what to automate in your business.
• The importance of focusing on tasks that bring in revenue.
• Stephanie offers different solutions to tasks you may need to rethink doing yourself.
• Bringing your customer into the sales funnel and how it helps get more sales overtime.
• Different platforms you may want to use in your business to help automate your tasks.

ADVICE FROM STEPHANIE

• Make a list of revenue generating tasks, operational, creative, etc. (areas where you spend your time). Then figure out what you enjoy doing, what you can automate (repeated patterns ex: emails), and what you can outsource.

Connect with Stephanie:

Online: https://www.rieldealmarketing.com/

Instagram: @rieldealmarketing or @rieldeal

Facebook: RielDeal Marketing

Share this podcast with a friend and remember to leave a 5-star review!

CONNECT WITH HOST JAMES PATRICK

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

Before we dive into this episode today, I have a BIG announcement that comes in the form of a question.

Are you an entrepreneur who is tired of all of the same recycled education? The constant talking and the pointless vanity metrics that seem to be plaguing our industry? Are you ready to instead take purpose fueled and intentional action? Are you ready to be part of a curated network of professionals who are there to support you in your goals? And are you ready to finally get to work to create the results that you deserve?

If you answered yes, then I'm talking to YOU! I am reopening up enrollment in my Get Amped Mastermind. This is not your ordinary mastermind. It's about organized effect, collaboration, and action.

To apply, text me at 480-605-3254. ***Space is extremely limited.

In this episode I talk all about lead magnets and particularly why your lead magnet might not be working.

Q: What is a lead magnet?

A: A lead magnet is some tool, resource, or guide that you're giving away for free that you are using as a way to grow your email list, text list, phone number list, mailing list, etc. It's a way to grow a list of prospects who are interested and who are opting into your marketing messaging. This leads to being able to continue to market to this prospect list in an in-depth way, which should convert to a sale later down the road.

IN THIS EPISODE

I am focusing on breaking down why your lead magnet may not be working. There are two things happening with your lead magnet.

1. No one is downloading the free tool you released, which means your prospect list isn't grow.
2. You have many people downloading the free tool you released, but no one is taking the next step to do business with you.

There are five reasons why your lead magnet is not working.

1. There is no clear or specific promise.
2. The outcome is not important.
3. It does not feel doable.
4. It does not promote you as the expert.
5. There is not a through-line from the lead magnet to your final offer.

"If you can reverse these five, you'll not only have a lead magnet that grows a prospective list of individuals, but it will also help you make sales."

I go into detail on each of these five reasons and share a lot of examples to help you see each problem clearly so you can identify if this is happening with your lead magnet and how to overcome it. Make sure you tune in and get ready to take notes!

Share this podcast with a friend and remember to leave a 5-star review!

Connect with James Patrick

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

It's time for another one of our special episodes; My Entrepreneurial Journey. I absolutely love these episodes because I get to chat with entrepreneurs who are with our listeners right now. They are in the trenches going through all the same things that you are, and we get to unpack and share so much of their journey to provide some insight and some clarity on your own journey.

In today's episode I get to chat with my good friend, Candice McMurren. She's a fitness and nutrition coach, she's one of our amazing FITposium alumni and she's been through my coaching program. She joined in 2019. That year, I made all the attendees to write down where they would be in 1 year. Flash forward to 2020, I get a text from Candice saying she wrote down that she would be a full-time coach, and one year later, she was.

"One of my biggest mistakes was listening to what other people thought I should I do and signing on to that, as opposed to sticking with things I knew I was good at and I knew I was meant to do."

IN THIS EPISODE

Candice shares with us her desire behind her business, the mindsets she had to overcome, and how she broke through obstacles and invested in herself to become a full-time entrepreneur.

• How to get resourceful and build a business without a degree or any experience.
• Why investing in yourself for the long-term will change your life.
• The importance of surrounding yourself with people who think the way you need to think.
• The beauty of delegating tasks out that you are weak at.
• Why sometimes, you have to let things go in order to get to what you really want.
• Moving from fear into action.
• Identifying what fills us and what drains us in order to love what we do.

ADVICE FROM CANDICE

• Just start without needing to be perfect.
• Get connected with a great coach.
• Put yourself out there and make connections with people.

Connect with Candice:

Online: candicemcmurren.com/

Instagram: @candicemcmurrencoaching

Facebook: Candice McMurren Fitness

Please share this podcast with a friend and remember to leave a 5-star review!

CONNECT WITH HOST JAMES PATRICK

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

"There's a big problem, in my opinion, in the entrepreneurial world called ambition appropriation. The toxic culture of looking up what others do and thinking that this is what you should be doing as well. We never ask ourselves, "Is this what I really want for myself?' "

Recently, I had the chance to read Done By Noon by Dave Ruel, and it was like Dave was spying on me while he wrote it. I walked through the dark side of entrepreneurship – feeling like I just had to work harder and work more and that the secret behind success was behind that extra effort. I found that wasn't true at all. Instead, I had to shift my priorities.

On this episode, I'm so excited to have Dave Ruel on the show. Dave talks about how his book was born from his own experience as an entrepreneur, the mistakes he made along the way, and how he was able to find similar mistakes in other entrepreneurs that we could all learn from.

"We all go into business as entrepreneurs for one thing, and it's for freedom."

IN THIS EPISODE

Dave and I dive into dialogue that will help you to not make the same mistakes and get you moving in the right direction in your entrepreneurial journey.

• The 3 freedoms in entrepreneurship we strive for: Time, Financial, Creative
• Recognizing when you are "drifting" in your journey and how to correct it before you're totally lost.
• Ambition Appropriation and why we need to ask ourselves what WE really
• Easy exercises that help you get a clear direction of what you truly want that will get you there.
• The importance of having a big and specific why or intention behind your goals.
• How to make sure you achieve your annual plans that you set out for yourself.
• Why prioritizing your tasks correctly makes a huge difference in your success – Reactive vs Responsive.
• How to set a plan and then protect it so you can actually follow it.

Get Dave's Planner, and do more in 90 days than others do in a full year!

Connect with Dave: Online: daveruel.com or effic.co Instagram: @daveruel Facebook: Dave Ruel

Be sure to share this podcast with a friend and remember to leave a 5-star review!

CONNECT WITH HOST JAMES PATRICK

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Now, if you've listened to the show, you know I've talked about passion a lot.

"Passion is not found, passion is created."

I didn't have a passion for photography before I became a photographer. How could I? I had never held a camera before. I had no passion for writing until I was already a writer. I could say the same thing about podcasting, about public speaking; any of the different things that I'm investing my time and energy into. I did not find the passion; I created the passion.

IN THIS EPISODE

I give you the formula on how you should find the work you should be doing, and we do the exercise together while you listen. With this formula, you will find the intersection between the things you love to do and what you're good at.

Once you know this, you can then answer the question, "What do people around you need?"

After listening, doing the exercise, and answering the questions, you will then know your business model.

Share this podcast with a friend and remember to leave a 5-star review!

Connect with James Patrick

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

Last week I did an Instagram post that stated "ultimately, no on who actually matters would ever judge you for working to figure things out."

This post spurred a flurry of response from followers commenting, sharing, DMing and texting me to thank me for the post noting it was exactly what they needed to hear in that moment.

That got me thinking about the support that entrepreneurs require to do the best work possible.

This episode is about the five things you the entrepreneur need to do if you feel like you are lacking support in your goals!

Connect with James Patrick

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

Brand positioning no longer works. Old marketing funnels no longer work either. There are near insurmountable challenges in differentiation in the online marketplace.

But all is not lost! Our guest today on Beyond the Image, Emily Soccorsy is a brand strategist and the Founder and CEO of Root + River. In this episode she, along with host James Patrick, discuss how entrepreneurs need to adjust their business model to the current economic realities of 2021.

Learn what truly separates you and your brand in the marketplace to increase your resonances with your target audience.

Listeners can connect with Emily Soccorsy at RootandRiver.com or on Instagram @EmilyAtLarge or @RootAndRiver

CONNECT WITH HOST JAMES PATRICK

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Audio Drops Courtesy of ZapSplat.com

Last week Apple announced that is was going to launch a subscription option to allow content creators to charge subscribers for all or some of their content (or to create exclusive content just for paid subscribers). This is a massive shift in a platform that has always been free.

The cost to creators, however, is $19.99 a year plus 30% of any sales to Apple. Many entrepreneurs and podcasts might see this as just the cost of doing business.

But hold the (mobile) phone because Spotify is striking back announcing that they too are launching a subscription platform to allow podcasters to charge for access to their shows. The difference? There is no fee to do this and Spotify will not take any percentage of sales.

Listen to this episode Beyond the Image for most information and to begin the conversation on what this could mean for the future of podcasting.

Connect with James Patrick

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

There is a brand new way to monetize your podcast platform (or a podcast platform you are looking to start) and in this episode of Beyond the Image host James Patrick reveals the big shift that is coming to podcast creators on May 1, 2021.

In addition to this new revenue opportunity for podcasters, James also covers traditional ways that podcast creators can monetize their platforms.

Connect with James Patrick

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254