Beyond the Image Podcast

Something I bring up a lot on this show is the importance of having a strong foundation that you are building your business upon. In past episodes, I shared about my own journey in how I chose to focus on my physical health, my mental wellbeing, and to foster successful relationships. When I chose to do these three things, my business actually took off. In today's episode, we are talking about why we need to cultivate the best relationships; not only with others, but also with ourselves. And how these relationships can improve our business.

WHO IS KAREN STANLEY?

Karen Stanley is the best-selling author of Becoming Mrs. Stanley, an agency owner, and an entrepreneur based in Arizona. At the beginning of her journey, she struggled with self-worth and self-confidence until she decided to start applying her knowledge of relationships in business to her personal life. Karen believes relationships truly are the key to being successful.

"You can't be successful on an island by yourself, you need people."

But she also believes that the best way to have strong and healthy relationships with others, is to have a strong and healthy relationship with yourself. Her book came out of her personal experiences of attracting confident and strong relationships in her life, including her husband of 6 years.

WHY DO WE STRUGGLE WITH SELF-WORTH?

Karen learned that we develop our core beliefs during childhood. There are events that happen to us before the age of 7 that lead us to create a story around the event, which then leads us to create a core belief. EX: Abused as a child -> "I'm not worthy."

"We have to identify the beliefs and then get clear on what the facts are."

The believes that we have that aren't true, are limiting us. It's important to build new and empowering beliefs.

BEING DILIGENT ABOUT YOUR INPUT

Karen is a big believer of being very particular of the things we put into our brains. The things we watch, look at, listen to. Everything we look at and listen to matters. It's also important to be diligent about who we follow and look up to. If someone or something is making you feel less than your best, get rid of it! We want to follow people who inspire us and who have been successful, because this inspires us to do the same. We don't want to follow people who are faking it or haven't actually achieved success. It's okay to take that person off your feed!

HOW TO INCREASE SELF-CONFIDENCE

When Karen realized the missing piece in her life, she made time for things that in turn, increased her self-confidence and changed her life.

1. Karen made time to work on her mindset.
2. Karen made time for fitness.
3. Karen made time for reading.

"It's an inside job. You're the only one who can give yourself self-confidence."

In turn, Karen said she started to feel great, and this is truly when her business started to grow. She pinned down what was missing and decided what was important. Taking time for herself was a missing piece that led to many other things falling into place. The secret sauce is the internal work. It doesn't happen overnight, but it's an intentional work that pays off.

FOCUS ON THE WINS

Highly driven individuals are goal oriented and always making sure they get things done. Oftentimes, we may forget to take a step back and acknowledge all the things we did accomplish. One of Karen's best strategies for herself is to focus on her wins in the morning.

EX: Did I have a great conversation with ___? Did I have a great meeting with that client?"

When you start to see the list of wins, we see what we have a new appreciation for the progress you've made.

"There's actually more dopamine released when you make progress towards the goal, than when we actually achieve it."

Karen has found that really taking time to quiet your mind and be grateful for the things you do have now, brings a joy and fulfillment that is so important to our lives. Entrepreneurs often look towards the future and the goals we want to accomplish, which is great and keeps us going, but being thankful for the right now, magnifies all the great things that come.

Another simple task that Karen emphasizes is actually writing things down. Karen writes down a positive quote and her goals daily in the morning. She talks about how writing helps to slow down our brain and sets us up for success.

THE SCIENCE OF HABITS

Have you heard, "It takes 21 days to create a habit?" Karen shares how that's not true. It's a minimum of 66 days all the way up to a year. Knowing this, you can commit to doing something you know will make you successful for 90 days. (ex: a great morning routine, working out.)

If you can create habits you don't have to think about, it saves time and energy and leads to your success. The energy you no longer spend on being intentional about creating the habit, can be used to build your business or build relationships.

THE IMPORTANCE OF HAVING A WHY

Living every day towards purpose and intention is what helps us reach our goals. When we know exactly why we are doing something, it makes it easier to do. For Karen, she works out because she wants to be active with her grandkids. Find your why and it will lead you to choosing to do the things that make you successful. This then leads to building that self-confidence and to knowing that you are doing what's best for your business and your clients.

"When you start to believe in the work you're doing, it makes it a lot easier to put it in front of other people."

MORE FROM KAREN STANLEY

Tune into the episode to hear more detailed strategies from Karen and personal stories that will help you feel connected to her. Karen shares about the things that have given her great success and how she helps her clients.

Follow Karen on her website mrskarenstanley.com and on Instagram @officialmrskarenstanley . Karen drops a blog weekly so make sure to follow along!

CONNECT WITH HOST JAMES PATRICK

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Sorry, but it is true. Every coach, trainer, leader, guru and the like who told you that success could be obtained by simply following your passions was lying to your face.

The problem that was created was so many were left to wonder, what am I passionate about? And if an answer was not readily apparent, it caused a paralysis that prevented any action from occurring. After all, we don't want to be pursuing the wrong path that we are not passionate about.

In this episode of Beyond the Image, host James Patrick deconstructs passion and provides listeners with specific action items, not so they can find their passions, but so that they can create their passions.

Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

"I'm bad at sales" That is something I hear a lot. Perhaps something I've even been guilty of saying. Why? Because we have this misperception that sales is a high pressured strategy to take money from people who do not want to give it. We think about the telemarketer, the used car salesman, the spam emailer, the door to door sales person. THAT IS NOT SALES Sales is about caring about the person you were talking to, and believing in what you can deliver them. "Care about" "Believe in" That doesn't sound like a high pressured tactic at all… that sounds like forming a real human connection to try to help someone else. THAT IS SALES So… If you can care about the person you're talking to… And if you can believe in what you are trying to deliver… Then you are excellent at sales. Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

We're going to be diving into something that I guarantee makes every single one of you a little bit uncomfortable. We're going to be talking all things sales. I get to chat with a dear friend of mine, Steve Valentine.

WHO IS STEVE VALENTINE?Steve Valentine is an investment specialist, a real estate strategist, and a sales master. When he was 20 years old, he transitioned from the automotive field into the real estate world. Him and his dad became a powerful real estate duo, but also suffered some major financial blows around 2007. Him and his wife decided to go in a different direction in real estate away from his parents where they found success in their own space.

Steve believes in relationship selling and accredits his success to utilizing relationship capital in all he does.

BEING A GUIDE NOT A HEROSteve believes it's important to let his clients know he is here to guide them through the process. To help people, he provides insight on things he's learned and leads people to a decision they already are wanting to make.

"Before you ever sell anything, the relationship has to be created."

Steve makes it a point to add value to each relationship for free before ever starting the selling process. This creates trust which leads to the sale.

BUILDING TRUSTAsking questions is a great first step to learning about your client and what they genuinely want and helps to begin creating that relationship. Steve always asks his clients questions so he can dig deeper and uncover all the variables that are playing into their decision.

FINDING THE VARIABLESIn sales, we have to ask the right questions. The variables are the things that change from person to person.

For example, in Steve's business he asks:

1. How are your finances?
2. Can you still afford this if you suffer a job loss?

By finding the variables, it allows you to find their why and gives that client clarity on their decisions. As a salesperson, this helps you serve your client in the best way possible.

WHAT MOTIVATES YOU TO SELL?Steve emphasizes the importance of genuinely wanting to help someone, even if that means not getting the sale right away. At the end of the day, it shouldn't be all about money. It should be about truly helping someone and building that relationship. Oftentimes, it will lead to a bigger sale later if you continue to build that relationship correctly.

CONNECTING TO PEOPLE VIA SOCIAL MEDIASteve has found great success on social media, namely on his stories. After deciding to go all in on creating content for his stories, he shares behind the scenes footage and peaks into his daily life regarding family, investments, and real estate. He has found that people love seeing what he does in all areas of his life and it makes them feel very connected to him. He believes it's even more important to stay authentic in how you show up in social media. He wants people to know what they're getting ahead of time.

"Show up on social media as you do in person."

KNOW WHO YOU ARE AND KNOW WHO YOU AREN'TWhen you start, figure out who you are. This is who you should want to be in everything you do rather than comparing yourself to others and changing who you are.

"Be who you are and do the things that you do good, so that you can shine as only you can shine."

It's all about finding your own platform and what differentiates you from others. A consumer is looking for you to help solve their problem. Your job is to find out what the consumer wants to accomplish and stand out from others to help them accomplish it.

"The bigger the problem you solve, the more money you're going to make solving it."

MORE FROM STEVE VALENTINETune into the episode to hear Steve share in detail about how he's been successful in sales and strategies that will up your sales game. Steve shares great advice and things that have worked for his clients time and time again.

Follow Steve on Instagram @stevedvalentine to learn more and follow along!

CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Audio drops courtesy of ZapSplat.com

It is impossible to grow your business if people simply don't know you exist! That is why in this episode of Beyond the Image, host James Patrick dives into how you as an entrepreneur can rapidly increase your brand awareness to earn more client leads!

Our free 3-Day Workshop on how to find your unfair advantage in the fitness industry kicks off tonight! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop

Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with Gina Harney (more commonly known as The Fitnessista) on how she turned a blog into a thriving full time career and what you, the listener, can do to get started on your own path in content marketing.

Connect with Gina on Instagram @fitnessista her website fitnessista.com or check out her podcast Healthy in Real Life.

BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitness industry! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop

Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Audio drops courtesy of ZapSplat.com

If we learned anything from 2020, it is the need for predictable and recurring revenue in our business!

Our guest on Beyond the Image is the one and only Stu McLaren, the founder of Tribe Experience, sharing insights on why membership sites work better than ever this year, how to establish your unique platform and strategies to successfully grow your subscribers.

In this episode you will learn both the number one reason people join and stay in a membership as well as the number one reason they cancel!

This episode is perfect for the entrepreneur who already has a membership platform or is looking to diversify their income by setting one up!

Stu is hosting a FREE WORKSHOP on April 22 - save your seat at https://mo311.isrefer.com/go/workshop/jamespatrick

ALSO, BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitness industry! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop

Audio drops courtesy of ZapSplat.com

It took over 200 episodes but we are finally able to reveal how to learn the secret to sales. In this episode of the Beyond the Image podcast, host James Patrick covers one of the top questions he receives and most common frustration entrepreneurs have - how to learn to close more sales.

BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitness industry! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop

Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Audio drops courtesy of ZapSplat.com

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with FITposium alumni Pam Sherman on how she was able to propel herself past fear and previous obstacles to create a business, earn countless media features and imprint lasting impact on the community she looks to serve. This episode is perfect for the entrepreneur who is feeling unsure about the next step and why they should take it!

Connect with Pam on Instagram @perfectbalanceguru on YouTube @ThePerfectBalanceGuru or her website ThePerfectBalance.Guru

BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitness industry! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop

Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Audio drops courtesy of ZapSplat.com

Your website is a crucial tool to successfully communicate your brand to potential customers and you have less than 10 seconds to capture their attention.

Our guests today on Beyond the Image are Billy Polson and John Hackbert of The Business Movement. Host James Patrick chats with Billy and John about what core components your website needs to have, how to focus on the visitor journey as well as simplifying SEO for entrepreneurs.

Billy & John are hosting a workshop on April 7 to help attendees invigorate their website so they can funnel more traffic in and convert more sales. Sign up at https://www.thebusinessmovement.com/virtual-experience/invigorate and use the code "teamdiakadi" at checkout to SAVE 20%

Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Audio drops courtesy of ZapSplat.com