Beyond the Image Podcast

What I'm talking about today is, leads. The lifeblood of your business and how to generate more leads. It is impossible to grow your brand and your business unless people know you exist. Most professionals I talk to and people who hire me, don't have a system or strategy set up to generate leads.

"If you want more sales in your business, you need more leads."

IN THIS EPISODE

• A large audience is does not mean more leads.
• What a lead truly is – someone who is willing to purchase from you.
• Where to spend your energy when generating leads.
• What doesn't generate leads.

"Lead generation requires that the right people know you exist and, more importantly, they know why you matter in the context of their lives."

NEED MORE HELP GENERATING LEADS?

I'm hosting a FREE live workshop, tomorrow June 8th, 4PM PST.

What's this workshop all about?

• How to generation copious amounts of leads for your fitness and coaching business.
• The 3 types of leads.
• The difference between earned leads and purchased leads.
• Ways to effectively find lead sources.
• How to interrupt and invite those lead sources into your network.
• Earned media.
• Lead generation/lead magnets.
• Top mistakes people make when trying to create leads.
• Funnels, etc.
• AND MORE!

If you're interested in generating more leads, join us TOMORROW! join.jamespatrick.com/get-more-leads

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In today's episode, I get to chat with one of my dearest friends. I've known her and worked with her for years. She is an alumni of our FITposium conference and an alumni of our Get Amped mastermind. Darcy DeFrees is a fitness and freedom entrepreneur and we're talking about how to establish your personal freedom while still being an amazing entrepreneur.

IN THIS EPISODE

• Why you really have to stay true to yourself and what that really looks like.

"I've never put the thoughts and feelings and opinions of others about what I should do, who I should be, how I should think, in front of my own."

• The importance of refueling and making sure it's a priority in your life.
• Being present in today and realizing that being happy in your present life is

"If we're not free right now, then we're really not where we want to be."

• Getting rid of the pressures you're used to facing in the corporate world.
• Having freedom in your day-to-day schedule.
• How to stop acting like an employee and start acting like an entrepreneur.
• Respecting yourself enough to create healthy boundaries in your business.

Connect with Darcy:

Website: getdarcysdish.com

Instagram: @darcydefrees

Share this podcast with a friend and remember to leave a 5-star review!

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

We have a special episode for you today. As we were going back through our archives, I found this interview with Shannon Fable back in 2019 for a separate podcast that I used to run called the FITposium podcast. As I was re-listening to this interview, I realized this was such an in depth, powerful interview about marketing and how we chose to market our brand and services, I knew I needed to share this with you. So, let's dive in.

Shannon Fable is a fitness business consultant and serves as chair of the board for American Council on Exercise's (ACE). Shannon focuses on business development with fitness brands; she helps them dig into where they want to go, who they think their target market is, and help them develop a strategic plan on how to get there.

IN THIS EPISODE

• How the fitness and health industry has changed in the last 3-5 years.
• The importance of working from an abundance mentality in this industry.
• Earning the attention of the audience you're trying to connect with correctly.
• Realizing that marketing doesn't get you clients, it gets you awareness.
• Why having patience in the sales cycle is key.

"When their (the customer's) level of trust lines up with the value they're putting on what you're doing, then they will buy."

• Not being afraid to give, give, give, and give in order to build relationships.
• Why content marketing is crucial.
• To stop selling out of your own pocket.
• What to do differently when price is an objection.
• Why you need to set up a business and offer a variety of services/products.
• The 3 things you can always monetize:

1. A digital product for passive income
2. A group product
3. A one-on-one coaching product

• Are you a freelancer or an entrepreneur?
• How and why you need to get really clear about what you want.

"If you're not willing to give away your information without fear that giving it away will steal from your potential to monetize what you know, you are not going to make it in this business because people can get that information somewhere else."

Connect with Shannon:

Website: www.shannonfable.com/

Instagram: @sfable

Share this podcast with a friend and remember to leave a 5-star review!

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Last week when returning home from the gym, I saw a salesman walking up to my door. Instead of stopping, I sped up to past my house and drive around the block in hopes that he would be gone when I return. This got me thinking about sales and inspired this conversation today.

IN THIS EPISODE

• Hear the story of a salesman at James' house.
• The discomfort around sales and how to fix it.
• How to not fit into the stereotype of a typical salesman.
• The FOUR pillars of sales.
  • We are offering something that we know people want.
  • We believe in what we're offering.
  • We care about the people we are offering it to.
  • We will give in order to receive.

"Sales is not a one-way relationship. Sales is a two-way channel."

Share this podcast with a friend and remember to leave a 5-star review!

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

In this new segment, I'm inviting listeners on to the show to be a guest, talk about their business, while getting live business coaching on the show. A lot of things our guest is going through, you will probably also be going through.

On today's show, I am chatting with Melissa Paige. Melissa is an intuitive health coach for women who has been in the fitness and health industry for over 15 years. She specializes in helping women break destructive habits that no longer serve them, toxic cycles, and help heal and overcome past traumas, get fit, feel sexy, and shine.

Melissa wants help:

1. Growing her business.
2. Making sure that she is getting in touch with the woman that she really wants to work with.

IN THIS EPISODE

• A LIVE coaching call with James and Melissa.
• Hear James ask Melissa questions in order to uncover things that can be improved in her business model.
• Easy ways to make your clients respect your time, which in turn gives you more time to work on your business.
• Why time blocking may be the answer for you.
• How to prospect effectively.
• James's 3 opportunities to convert clients' pillars.
• Simple things you can do to accelerate a sale.
• How to and why being specific in your marketing matters.
• What to do when you're not a good fit for a prospect.
• 7 ways to generate leads for your business.

Connect with Melissa:

Instagram: @themelissapaige

Facebook: Melissa Jones

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

For more, visit jamespatrick.com

Today, I get to chat with Chris V. Linton. He is a photographer turned publisher, founder, and owner of D'FYNE Magazine. D'FYNE is focused on empowering and highlighting the women over 40 market.

IN THIS EPISODE

• The transition from photographer to publisher and what the beginning stages looked like.
• Navigating the culture shift from print to digital and making changes accordingly.
• The benefits of digital features in your business.
• How to get you or your work featured on desired publication platforms.
• How to stand out to publications and brands.

Connect with Chris:

Website: dfynefitnessmag.com

Instagram: @dfynefitnessmag

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

For more, visit jamespatrick.com

In today's episode I want to dive into the five reasons you are not generating more leads in your business. We're going to talk about how to get more of the right people to see who you are, what you do, and why it matters.

For listeners of this show, I am hosting a FREE workshop to teach you how to generate more leads for your business, which means more paying customers. Join the FREE workshop HERE.

"Your awareness is people who know you exist,

a lead is someone who is ready to purchase from you."

IN THIS EPISODE

The 5 reasons you're not generating more leads.

1. Lack of visibility
2. Lack of relevancy
3. Lack of value
4. Lack of authority
5. Lack of calls to action

Tune into this episode to hear in detail about each of the 5 reasons and how to solve the specific problems in your business in order to generate more leads. To join the FREE workshop, click HERE or go to https://join.jamespatrick.com/get-more-leads

Share this podcast with a friend and remember to leave a 5-star review!

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

For more, visit jamespatrick.com

I see so many entrepreneurs selling this thing, but I don't see anyone buying.

This is really important, because if we are spending all of our time promoting our latest service or product, and no one is purchasing it, then we need to figure out where there is a misalignment. Usually, the misalignment is in the verbiage we are using to promote.

IN THIS EPISODE

• Your customers aren't buying confidence, fulfillment, sustainability, etc.
• Why semantics and specific verbiage matter!
• The few things people actually purchase and how to word it correctly.
• The importance of identifying where your prospect is, the obstacle in their way, and how your service or product can get them to where they want to go.
• Selling results!

Share this podcast with a friend and remember to leave a 5-star review!

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

For more, visit jamespatrick.com

One of the topics that comes up so often is trying to get entrepreneurs to take things off of their to-do lists.

"When we start outsourcing and getting those things off our to-do lists, we shift ourselves from working in our business to working on our business."

In today's episode, I talk with Sam Kabert; he's an entrepreneur, author, podcast host, and he more than doubled his business when he decided to invest in hiring a VA.

In this episode we dive into the importance of having a team of people to help do things in your business in order to scale it.

IN THIS EPISODE

• The key to managing having many different things going on within your business.
• How virtual assistants can lead to doubling your business revenue while doing less work.
• Setting an effective plan to bringing on the right people in your team.
• Subjective vs. Objective Tasks
• Managing your employees and the tasks you outsource efficiently.
• Setting expectations with new hires.
• Staying organized and tracking tasks to completion with your team members.
• Hiring your first VA; Use Sam's Skills & Thrills Matrix
• Taking a real look at the hours you are working and how it equates financially.
• How to give good feedback to your team members to help them grow with your business.

"If you're super intentional about anything you do, success will come if you're dedicated to your craft."

This episode is packed with tips and advice on how to keep your business running smoothly as you outsource tasks and bring on employees. If you're feeling like you're doing everything, it's time for you to take things off your to-do list confidently!

CONNECT WITH SAM

Online: samkabert.com / cloneyourselfuniversity.com

Instagram: @swagsamcreates

Books: SwagWorx, The Written Goal, Working with Virtual Assistants to Grow Your Business

YouTube: EatUp Silicon Valley

Podcast: Soul Seeker / CLONE YOURSELF

Share this podcast with a friend and remember to leave a 5-star review!

CONNECT WITH HOST JAMES PATRICK

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

In today's episode I talk about what I did that allowed me to 2x my income in a single year. A handful of years ago, I owned a couple businesses, and I was working tirelessly to try to grow these brands. At some point, I kept hitting these ceilings and walls and wasn't able to get to the next level.

IN THIS EPISODE

• How I got out of the plateau I was in to reach the next level.
• Why it's important who you surround yourself with and what level they're at.
• Why the mentality to "work more" if it's not working, won't work.

"Your network equals your net worth. When you improve your network, you can improve your net worth."

5 THINGS THAT WORKED

1. Set a focus for your efforts.
2. Have a sounding board.
3. Build a strategy.
4. Have connection and support from others.
5. Accountability

These 5 things are why I created my program, Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

If you're feeling stuck, this episode will unlock and highlight areas you can improve so that you can reach that next level in your business and your entrepreneurial journey!

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com