Beyond the Image Podcast

In today's episode, we're going to be talking about what you need to know when it comes to researching media outlets. You want to get published, you want to get into media outlets, but which ones do you reach out to?

IN THIS EPISODE

• How to pitch effectively to magazines and make you stand out in your pitch.
• What to look for BEFORE you pitch magazines.
• Finding the masthead (list of staff's contact information) of the publication to find the correct contact person.
• How to pitch to podcasts and the 3 categories to look into to find them.
• The true simplicity behind how to pitch yourself.

Want to learn more? Join us for this year's FITposium!

We've partnered with dozens of magazines and podcast hosts to teach you how to land publications.

See all the details and Register HERE.

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For more, visit jamespatrick.com

This episode today comes from a question that was brought up in one of my recent coaching sessions. The question was about the art of the follow up. This comes up a lot when we pitch to media, try to get into publications, try to land podcast features, etc.

But there's an art to the act of following up and how you follow up differently according to who you're following up with.

IN THIS EPISODE

• The true importance of following up.
• How setting up a follow up system will help you.
• What to do if you don't hear back after a follow up.
• Great ideas on what to say to grab attention when you are sending out your follow ups.
• A better way to reach out so you're not looked over or seeming desperate.

"It can take 8-12 points of contact for a magazine editor to notice that you're trying to pitch them."

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For more, visit jamespatrick.com

PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE.

*Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details.

In today's episode, we're talking about the growing divide that entrepreneurs are facing between the striving for success and the depletion of satisfaction.

My guest today is Terry McDougall. She is an executive and career coach, as well as an author.

We're diving into why we as entrepreneurs feel that we have to move away from satisfaction in order to reach a certain level of success.

IN THIS EPISODE

• Terry's story and why she's passionate about teaching entrepreneurs true success.
• Hollow goals and why they don't bring happiness or feelings of accomplishment.
• Why the narrative that if you hustle harder you'll be more successful is a lie.
• Learning to take a step backwards, instead of forward.
• Realizing that when you stop to gain perspective and define your goals, it won't put you behind.
• Getting clear on your goals and then creating a roadmap for those goals.
• The importance of regularly examining your business, actions, and beliefs.
• Taking risks and the payoff they bring.
• When quitting is okay.

"When I let go of the things that aren't serving me ideally, it leaves space for something better to come in."

Connect with Terry

Website: terrybmcdougall.com

LinkedIn: Terry B McDougall

Podcast: Marketing Mambo! On Apple or Marketing Mambo

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE.

*Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details.

In today's episode, I'm talking about the 3 biggest misconceptions when it comes to getting published or earned media. Make sure you tune in to hear about each misconception in detail, to hear the truth instead, and how to overcome these misconceptions.

IN THIS EPISODE

The 3 misconceptions about earned media.

1. Getting published is only for celebrities.
2. In order to get published, you have to do something really impressive. Once you do that, magazines will come running after you.
3. Once you get published, everything else just falls into place.

"Out of 500 magazine covers that I've done, less than 10%, less than 50, were someone of a celebrity status."

• Why earned media is for YOU if you choose to take advantage of it.
• What's really important when you are making your pitch.
• The pillars and importance of the ARC system.

"Earned media is where the work begins."

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

In today's episode, I want to talk more about earned media. We've been talking about this a lot, specifically getting published. Chances are when you hear me say, "getting published" landing a feature in a printed magazine is what comes to mind. That is absolutely part of an earned media approach, but there's so many other avenues I don't want you leaving on the table.

PSA! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE.

*Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details.

IN THIS EPISODE

• Different avenues of earned media you can use to grow your brand awareness, enhance your credibility, grow your visibility, and get more leads.
• Earned media vs. paid advertising
• The power of digital publications.
• Podcast spots and how they can rapidly expand your audience and lead generation.
• How landing a spot on a YouTube show can help drive traffic to your business.
• Why speaking on stages is something you should pursue.
• How to find which earned media arenas you should focus on getting into.

"Digital features, in many ways, are superior to printed magazine features."

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

For today's episode, we are dipping back into our archives. In fact, this is an interview I did back in 2017 with Katelyn Swallow. If that name rings a bell, it's because she's been attending FITposium and on our panels for years now; every year since 2017. She is currently the editor of Strong Fitness Magazine in Australia. But, at the time of this interview, she was the editor of Women's Health and Fitness Magazine.

So much of what we talk about is so important for entrepreneurs to know about leveraging media outlets to grow their brand awareness, visibility, credibility and generate more leads.

PSA! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register for FITposium 2021. Register HERE.

IN THIS EPISODE

• Katelyn's background and how she got to where she is.

"Knowledge applied is power."

• The importance of working hard and continuing to learn.
• Doing what it takes to get where you want to be.
• Why genuine content makes a difference.
• Aligning with the values of the magazine you are looking to work with.
• The truth behind photos in magazines.
• Why the quality and relevance of your images in proposals need to be up to par and align with the values of the magazine.
• You need 3-4 sentences that can explain your brand clearly.
• Don't be afraid to do a lot of things for free at the beginning of your journey.

"Find your niche, differentiate yourself, earn the attention."

Connect with Katelyn

Instagram: @katelynswallow_

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For more, visit jamespatrick.com

In today's episode, I wanted to dive into the 3 factors I always consider when it comes to pricing for freelance services. This is for anyone having to bid on services or projects or submit proposals to a client.

IN THIS EPISODE

• The 3 things I look at when I am going to accept or deny a project and a deep dive into the details of each.

1. The economic value of the project. Including the usage.
2. The creative value of the project (the fun level).
3. The opportunity pillar.

• How to determine what projects to take or not to take.
• How to price your own proposals.

"What I've noticed in my career is that the more economic value there is in a project, the less creative control I get. The less economic value in a project, the more creative control I get."

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For more, visit jamespatrick.com

Did you know our FITposium conference is more than 30% sold out?!

When: September 16-18

Where: Live in Phoenix or in person

What: How to get published.

See more details here: FITposium 2021

In this episode, I'm talking all about why we shifted our focus for this year's FITposium and why you will want to be there!

IN THIS EPISODE

• The importance of brand awareness.
• "Be seen, be heard, be read."
• The fastest and most effective way to grow your business.
• The power of earned media.
• YOUR chance to get published.
• Unparalleled media opportunities for you.

"Ignore everything, everybody. Stay in your lane. Go where you want to go."

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

We get to chat about a topic that as you know, is very near and dear to my heart, the fitness industry. In particularly, what we've seen in the wellness industry over the last 18 months - which is a tremendous amount of change and evolution.

It's required entrepreneurs to get savvy and start to think about how to best show up, connect with, and give value for their audience so they can grow their businesses in a new way.

My guest today is Jenny J, the founder of Jenny J Fitness. In a single year, she went from unemployed to running a 6-figure business. We're talking about her process and how she made that happen.

IN THIS EPISODE

• How Jenny went from losing everything due to COVID to launching a successful business.
• What social media channels helped Jenny and her business.
• How being yourself will ultimately attract more people to you.
• The importance of realizing you don't need anyone's approval in your own business.
• The productive way to respond to haters.
• Finding your community in business.
• Turning followers into sales.

"That's how I turn my followers into clients. Getting them out of the social media platform, into my email list, and eventually into my paid product."

• Getting clear on what YOU'RE good at and what you can scale and automate.
• Staying connected to your audience.
• Turning failure into success.
• Why you should have multiple streams of income.

"You have to fail in order to succeed. It's just like building muscle. You have to break your muscle down in order to grow new muscle."

Connect with Jenny:

Website: www.jennyjfitness.com

Instagram: @jennyjfitness

Facebook: Jenny J Fitness

TikTok: @jennyjfitness

HUGE ANNOUNCEMENT: FITPOSIUM is now 30% SOLD OUT!!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

• Brings together entrepreneurs to connect and support each other.
• Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
• It's a brand new and revamped mastermind.
• A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
• A photoshoot with me so I can help you build marketing materials for your brand and business development.
• Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Today, we have a really amazing opportunity for our listeners. It's a get published opportunity.

IN THIS EPISODE

• We are giving you the chance to be featured in the very next issue or Strong Fitness Magazine.
• Amplify your authority, earn a media feature, and see your mission in print.

AFTER LISTENING

How to apply:

1. Register for FITposium 2021 HERE. Virtual or in person.
2. Email us: Your contact info, photos of you and what you do, a quick bio that answers the question, "How has fitness improved my life?" to [email protected]. Tune in to see different ways to answer this question.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com