Beyond the Image Podcast

I've been told I like to complain a lot. And I take issue with that critique. Perhaps, I want to complain that I'm being critiqued for complaining too much. Because how is the world ever meant to improve if I am not complaining?

Today, I'm sharing the top 5 worst experiences I've ever had as a consumer, what not to do to your customers, and how to delight your customers instead.

"How can you surprise your audience?"

IN THIS EPISODE

• The top 5 worst consumer experiences I've ever had and why.
• Unacceptable customer service behaviors.
• Inspiration for you on how to treat your customers.
• Why delighting your customers is essential for word of mouth referrals.
• Mapping out your consumer journey and how this helps.
• The value of touch points.
• Bonus gifts and a gift for you!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My mother always said that I had a face for radio. Perhaps that's why I'm speaking to you in a podcast form, not a video format. I remember my first time on TV, I was promoting the FITposium conference. I was aggressively nervous. I wore a nice suit, I tucked in my shirt, and I made sure to comb my hair and shave. But, I was a pile of sweat for a segment that lasted a sum total of 30 seconds.

Meanwhile, anytime I did a radio show, I did excellent. I was once being interviewed by a radio host and he turned to me after the segment and said, "Wow, James. You're really good on the mic. Have you ever considered a career in radio?"

But we're not talking about radio today, we're talking about the thing that does give me anxiety; being on camera.

My guest today is TV host and media coach, Haddie Djemal.

"You have to stand by your value and the only person who sets that value is you."

IN THIS EPISODE

• Big life changes and Haddie's story.
• Breaking into the market.
• Competing with others in your industry.
• Classroom experience vs. real life experience.
• Why building relationships are important.
• Creating boundaries for what you want and sticking to them.
• Learning to encourage yourself and not needing external validation.
• Owning who you are.
• Self-awareness and staying curious.
• Helpful keys to networking.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Haddie

Website: haddiethehost.com

Instagram: @haddiethehost

YouTube: Haddie Djemal

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Do you ever watch Seinfeld? I have a favorite episode. The one where Jerry's at his apartment and a telemarketer calls him. He responds and says. "You know I'm really busy, can I get your home number and I'll call you back later?" The telemarketer says no. Jerry says, "Oh why? You don't want people calling you at home? Now you know how I feel!"

I love this scene so much because it is what I wish I myself could do, have the quick wit. Unfortunately, when it comes to being sold or marketed to, I don't have that quick wit. I just tend to run away from sales people.

In today's episode we are going to talk about how you need to stop selling and why you need to start earning sales.

"What sales is becoming, what sales always needed to be, is building great trust, building a strong rapport, building an unfathomable resonance with your audience."

IN THIS EPISODE

• How James has avoided sales people in the past.
• The attributes behind earning sales.
• What sales really is.
• 3 pillar approach to sales - ARC.
• Serving our clients vs. selling to our clients.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I want to tell you about the second girlfriend I ever had. We dated for two whole weeks until she broke things off and shattered my heart. That same night, I had my best friend over for a sleepover and I was crying to him about how much she hurt me. The reason she ended things? Because I was too afraid to talk to her…Yup.

When this happened, I was 16 years old. I was a nerd. So how did I even get a girlfriend to stay with me for two weeks? Because I had another girl vouch for me. And that happened with the next two girlfriends after that. Today, we're talking about referrals.

"It is imperative that we earn unsolicited referrals."

IN THIS EPISODE

• The way James got his first couple of girlfriends.
• 4 types of referrals.
• How to earn unsolicited referrals.
• Wrong assumptions you may be making about referrals.
• Engineering referrals for your business.
• Passive requests vs. active requests.
• Incentivized requests and ideas you can use in your business.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I was 16 years old when I finally got a starting position on my high school football team. It took all year of trying to convince my coach that I had what it took. My parents were on the stands brimming with pride, and I knew I was going to make them proud. The ball was kicked right to me, inches away from my fingertips, I fumbled it, got tackled, and then was benched the rest of the season. It was at this moment that I knew I would never be a high performance athlete.

But, we are going to be talking about high performance excellence today.

My guest today is Shelly Anderson, a High Performance consultant who has worked with some of the top champion athletes in the world.

"You have to focus on your business regardless of what's going on in your personal life. You can't use that as an excuse of a lousy performance in your business."

IN THIS EPISODE

• High level athletes that Shelly has and does consult.
• Shelly's goal as a high level consultant.
• What health really looks like overall.
• Why making it as a professional athlete is a big deal.
• Specific traits that elite athletes have.
• The right amount of ego.
• Habits of elite level athletes that entrepreneurs can learn from.
• How to pull yourself out of a funk and compartmentalize.
• KPI and the importance of tracking without being too emotionally invested.
• Being honest about where you are.
• Value determination.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Shelly

Instagram: @shells4real

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Have you ever quit something in glorious fashion? I mean the type of quitting where you walk in slow motion away from the building and then the building explodes! (Don't worry, no one is in the building.) But you don't flinch when the building explodes. Instead, in slow motion, you take sunglasses out of your coat pocket and place them on your face while the building behind you burns to the ground.

I once quit a job, it was Office Max. Not a fun job. I have a crazy story about an interaction with a customer that led to my quitting story.

"The truth is, winners quit all the time."

IN THIS EPISODE

• What happened to James at Office Max.
• The mentality that will ruin you.
• What things you should be quitting.
• The 3 reasons you may want to quit something.
• Pausing to come back and approach it fresh later.
• Redirecting your efforts to focus on the right thing.
• Reevaluating your priorities and how vital this is.
• Why it is okay to quit.

Text me your epic quit stories @ 480-605-3254!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Do you want to know what pisses me off? A lot. Conventional wisdom will tell you that anger is bad and rage will hold you back. But you know what? I love my rage, I cherish my rage. I worship my rage. Because I can harness my rage.

In today's episode, we are going to talk about how you, too, can harness your rage.

"When it's applied appropriately with focus, it can actually accelerate you faster with more energy, with more purpose, and with more confidence."

IN THIS EPISODE

• How we as entrepreneurs can actually harness and leverage our anger and how it benefits our trajectory.
• The importance of not being blinded by your anger.
• How anger can be used to benefit you.
• Fear vs. rage
• Personal stories of situations in my life where anger fueled me in the right way.
• What specific things rage can help you do.
• Why you shouldn't harness your rage.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

On today's episode, my guest is Lizzie Ens. She is the founder and creator of UnDiet Yourself. She has a very different story of what her life was like at the age of 19. When I was 19, I lacked direction and motivation. But today, let's jump into what Lizzie's life looked like then and now.

"I was able to look forward. Not everybody's able to do that."

IN THIS EPISODE

• Where Lizzie's story started at the age of 19.
• Misconceptions and truths in the Amish world.
• What Lizzie's future could have looked like.
• The awakening that led to Lizzie's leaving.
• How Lizzie started adjusting to the real world.
• Overcoming fears and being truly who you know you are supposed to be.
• Being able to ask for help.
• How to keep moving forward.
• The importance of getting to know yourself and being okay with becoming a new version of you.
• Focusing on your own journey.
• Getting comfortable with being uncomfortable.
• How Lizzie's past has shaped her current career.
• One of the best thing's Lizzie did when she first started her career.
• Why success isn't just making $10,000 a month.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Lizzie

Website: undietyourself.live

Instagram: @lizzieens

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

At the age of 12, I went to comic book camp. It's where young kids can go to learn how to create their own comic books. I went on to create a whole universe of characters that would make Marvel jealous.

That same year, I also spent a week at coding camp where I learned to write code for tiny robots. In my lifetime, I have learned a lot of things. Like writing screenplays, the original HTML code, how to work on my 1982 Camaro, and much more.

Looking back in hindsight, I don't do any of that stuff. None of it does me any good at this point. I'm not complaining, but it's a shame I wasted all that knowledge.

So today, we're talking about the doing.

"Once you apply something, you become accountable for it."

IN THIS EPISODE

• All about comic book camp.
• Feedback I received about an idea I had for a conference.
• Why people don't want to apply the knowledge they've learned.
• Stop calling it a hobby.
• Pushing past the fear and stepping into the application.
• Setting goals and actually doing what it takes to achieve them.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I've done a lot of peculiar things for money. In a previous episode, I listed out the top 5 worst jobs I had ever endured. Today, I'm sharing some gems that did not make that previous list because they may not have actually qualified as legitimate employment.

"Every hour counts."

IN THIS EPISODE

• More "jobs" James has had in the past.
• The movie you should NOT Google.
• Why you should know how much money you really made in 2021.
• Looking through your calendar to calculate how many total hours you worked in 2021.
• Finding your average earning per hour.
• Are you making more than the minimum wage?
• Defining your goals for 2022 and calculating how to make them happen in a simple way.
• Understanding how hourly pay works as an entrepreneur.
• The 3 things you need to assess in your business.
• What I want for you in 2022.

ACTION: Post about what you're going to do to make 2022 your most profitable year in your Instagram story and tag me @jpatrickphoto

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com