Beyond the Image Podcast

We're talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show.

"Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem."

IN THIS EPISODE

• Reasons why podcasting is loved by so many.
• The beauty of unedited conversations.
• A real peek behind the scenes from two podcasters.
• How to get started on a podcast tour and what it can do for you.
• What qualifiers to look for when looking for podcasts to be on.
• Creating your perfect pitch.
• Attention grabbing interview topics.
• Following up.
• Inviting the listening audience to take the next step with you.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Lauren

Website: laurensalaun.com

Instagram: @laurensalaun

FREE Pitch Page Template: https://www.laurensalaun.com/free-pitch-page

Want a FREE podcast tour discovery call? Select a Date & Time - Calendly

**only taking on 10 new clients through June!

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

At the age of 15, my sole priority was to look impressive to others, particularly girls.

This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James.

A significant decision of mine at this time was to walk away from playing baseball, which I had played for the previous 10 years, and instead join the high school football team. I was far from talented or skilled. But, my goal was not to be a star football player. My goal was to look like a star football player.

I made the mistake of putting too much effort in during practice and my coach ended up giving me a starting position. This was my worst nightmare come true. On the field, I could get hurt. An extremely busted up face would not look impressive to others, particularly girls.

And what happened in that game was even worse.

In today's episode, we are talking about how to actually beat your competition.

"If you are not drilling down and selecting a unique selling position, a unique advantage for your business, you are not playing to win, you're only playing not to lose."

IN THIS EPISODE

• What happened to James at that horrifying football game.
• An important mistake many entrepreneurs make.
• How you can succeed even in a crowded marketplace.
• Having an unfair advantage and what it means.
• Quality matters.
• Examples of areas of innovation.
• The goal behind growing your unique selling position.
• Three questions you need to answer.

I'm hosting a free workshop on how to get more clients into your business on May 31. Details? Text me "WORKSHOP" at 480-605-3254

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole.

The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed some extra cash. The Rocky Mountain Chocolate Factory was the store next door and planning to open a kiosk across town in another mall. The owner asked me if I was willing to pick up some extra holiday hours working for her selling candy apples.

At the age of 19, it was hard to say no to extra holiday hours. The manager suggested I give out free samples to encourage people to buy candy apples. Six hours later. I had sold 0 apples and ate 2, then I was fired.

Today, we're going to talk about how to turn your free stuff into paying clients.

"Consumers today need to be nurtured so much longer than ever before."

IN THIS EPISODE

• The hesitation behind giving away free things.
• How consumers are operating today.
• Why giving away free resources and information is so important.
• The 6 elements of the consumer journey.
• Focusing on the relational value.
• The 3 options you have to add value.
• What a good lead magnet achieves.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My guest today is Ken Attard, a mindset consultant.

Today, we're discussing how to escape the entrepreneurial grind.

"Every experience that is happening in your life is a byproduct of the way you are thinking, of your mindset."

IN THIS EPISODE

• The lie behind "the grind."
• The lightbulb moment in Ken's life.
• New mindsets to adapt.
• Stop compromising your values.
• Great intentions don't mean there's not a better way.
• Feeling good more often than you feel bad.
• The triple U syndrome.
• What you should be prioritizing first.
• It's a journey to go on, not a destination to reach.
• Be happy now, while eager for more.
• Action vs. Inspired Action
• Doing the small things everyday.
• Practicing gratitude.
• Being honest with yourself.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Ken

Email: [email protected]

FREE Consumer Educational Guide: How To Step Into the Magic of The Successful Entrepreneur Now

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you.

You're probably curious what some of those phrases are.

"I'm an open book." "Looking for a partner in crime." "If my dog doesn't like you, it's just not gonna work." "I like to have fun." "I like to have a good time." "I love to laugh." "I'm down to earth." "I'm laid back." "I'm looking for a friend first."

I even found a dating profile bingo card. This got me thinking about my worst online dating experiences. Why was I relishing and savoring the amazing experience of cliche dating profile bingo? Because I realize that we are really bad at making ourselves stand out, especially in business.

Today, we're discussing unique selling positions.

"Would your competitors say anything different?"

IN THIS EPISODE

• Why you need to have a clear definition of what makes you unique in the marketplace.
• Developing your USP.
• What having a clear USP will do for your business.
• What consumers are really purchasing.
• Ideating what makes you stand out.
• Making your business worth noticing.
• Peeling back the layers.

Want a copy of FitBusiness Online?

1. Leave a 5-star review on the Apple Podcast App.
2. Text me at 480-605-3254 and let me know you're interested the

book.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazine covers. Sadly, never having the opportunity to reach my own lifelong dream of me being on a cover.

That changed when I received the offer to not only photograph, but to personally be honored to appear on the cover of Gainz Magazine. I had been training for two and a half hours a day. 6 days a week, for the past 5 months to get my body to a place where it could be photographed and properly photoshopped. My meal plan consisted exclusively of tilapia and asparagus.

I had never felt more humbled that the editors entrusted me to photograph myself as a rising fitness talent. Did I mention this all happened on April 1, 2017.

This was one of my most effective April fools jokes I had ever done. I received hundreds of congratulating comments for all my hard work on the fake post I created.

Today, we are discussing magazine cover contents.

"You are already worthy of media features, but you do not need media features to be worthy."

IN THIS EPISODE

• What it really takes to win a cover contest.
• Reading the fine print.
• Is there really a print edition?
• "Special" print edition.
• What you can and can't say when you win.
• The effort that goes into participating in these contents.
• Taking the same energy to actually earn a magazine feature.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy.

Today, we are talking about how they have successfully leveraged affiliate marketing in their business.

"People drastically underestimate the power of affiliate marketing."

IN THIS EPISODE

• What led to their mastery of affiliate marketing.
• Reaching your target audience through affiliate programs.
• Misconceptions about affiliate marketing and overcoming the fear.
• What to look for when building these programs.
• Going the extra 5%.
• The importance of communication and messaging.
• Ways to accelerate your success and make you stand out.
• What you really need to worry about when creating your offers.
• How many affiliates you should have.
• Lifetime value customers.
• Why you need to be strategic.
• What comes before the sales comes.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Kelsey and Lori

Website: www.rexxy.co

Instagram: @rexxyco

TikTok: rexxyteam

Playbook: $250 off if you use the code JAMESP250 Sign up and email the team for the discount! https://rexxy.co/frameworxx-affiliate-program/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I did was took the ebook and posted about it on Facebook to let people know about it. When people expressed interest, I would have them PayPal me $29.95. Then, I would email them back a copy of the PDF ebook.

This meant that in order to fulfill every order, I had to respond to every message letting people know of my PayPal email address. Then, upon receiving payment, I had to get their email address and send the ebook one at a time.

After selling about 100, I figured there had to be a better way/ Eventually, a better way did surface; a digital product delivery. Once someone purchased the ebook, it would automatically deliver it to them.

This seems like a no brainer now, but back it was not over 10 years ago. Flash forward, I've made over a couple million dollars selling products online.

Today, we're going to talk about how you can launch your business online.

"Every business that has ever been formed started in the exact same way."

IN THIS EPISODE

• • The current problem with ideas.
  • What you need to do with your idea.
  • The story behind the book.
  • All the things you need to launch your online business in one book.
  • FitBusinessOnline.

BE ONE OF THE FEW WHO GET A FREE COPY OF THE NEW BOOK! A dozen volunteers who are ready to use this book FOR FREE before everyone else so they can get their idea into motion.

Want a copy?

1. Leave a 5-star review on the Apple Podcast App.

2. Text me at 480-605-3254 and let me know you're interested the book.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I'm sure you heard it was filled with a lot of satire.

The truth is, I love the magazine industry. It's an industry that I've been a part of as long as I've been a photographer. My first job outside of newspapers was at a magazine. I launched not one, but two publications in the last year. I've been obsessed with working in the media, going on two decades now.

But in that time, I've watched publications cease operations, go out of business, stop production, and close.The magazine industry has been in peril for a long time. They were brutalized by the recession in 2008. The recession in 2020 didn't help. So how much longer do these titles have?

Today, we're going to talk about how to save the magazine industry.

"It's important that we as publishers represent the readership of our magazines."

IN THIS EPISODE

• Why the magazine industry has been struggling for over a decade.
• My challenges to publishers.
• The things that need to be celebrated more in the industry.
• Finding more diverse creatives and giving them more opportunities.
• Who we need to stop featuring on covers.
• Do we need smaller magazines?
• Who to stop firing.
• The importance of diverse advisory boards.
• Creating a magazine FULL of true value and authentic headlines.
• Multichannel story-telling.
• How to pay and hire contributors appropriately.
• Netflix for magazines.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

My guest today is Betsy Cerulo, the author of Shake It Off Leadership.

Today, we are diving into leadership and how you can achieve success no matter what labels you have or have been given to you.

"We have been making progress, and there's still a lot more work to do."

IN THIS EPISODE

• Why Betsy wrote her book.
• Taking pride in your labels.
• How we should react when other people achieve success.
• Using your intuition when it comes to embracing it or shaking it off.
• The importance of getting to know who you are as an individual.
• It's okay if you don't have the answer and how to reassure those around you.
• Having routines and which ones you should incorporate.
• Why the hard times are sometimes the most important.
• Be courageous.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Betsy

Website: www.betsycerulo.com

FREE download: Shake it Off Leadership Workbook

Children's Book: Miss Crabapple and Her Magical Violin

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com