Beyond the Image Podcast

Benefits of Local Media

Hosted by: James Patrick

It's easy to understand why when we're pitching to media outlets we want to land these big, national features or international spots. It looks amazing to see yourself on a national news stand and to have that authority, clout, collateral, and marketing assets.

But, never overlook the power and immense opportunity of local media. I'm going to argue the case for local media today.

"Consumers love to invest locally."

IN THIS EPISODE

• A guaranteed way to generate leads and sales for your business.
• How to gain experience in pitching.
• Ways to more quickly obtain marketing collateral and a resume of features.
• Why local media will benefit your business immediately.
• Opportunities for you to get published within the month!

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Benefits of Being Featured on Podcasts

Hosted by: James Patrick

Podcasting is one of the fastest and more effective mediums to not jump amplify your authority, but to generate leads for your business. Let's talk about why.

"The demand for podcasts has been increasing as the number of shows also increases."

IN THIS EPISODE

• Why landing podcast features is important.
• How a listener gets to understand you more through a podcast interview.
• Ways your audience is more accessible through podcasts.
• The benefit of already having a warm audience.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

3 Things to Know Before Pitching to Media Outlets

Hosted by: James Patrick

There are three things you need to know about a media outlet before you send out a pitch to that outlet. Whether it's a magazine, a podcast, or a digital feature, these three things are important.

"It's important to understand what the editorial direction

is of this media outlet prior to pitching."

IN THIS EPISODE

• The 3 things you need to know about media outlets before you pitch to them.
• Why your audiences need to be in alignment.
• How to make sure what you're bringing will fit into what they're already doing.
• Finding the decision maker.
• The only conference where you will have exclusive opportunities to land a feature just by attending.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

3 Goals of Getting Published

Hosted by: James Patrick

There are three goals you might have when it comes to earning media or getting published. Let's dive into these today and why you need to know this.

"Knowing what your goals are will help you get specific about which media outlets you should be pitching to."

IN THIS EPISODE

• The 3 goals you probably have for getting published.
• The byproducts of these goals in your business.
• Why you need to get specific about who you pitch to.
• How you can land features today.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Which is Better, Print or Digital Features?

Hosted by: James Patrick

When we think about pitching to magazines, it's intuitive that most of us want to be featured in the print publication. It's on newsstands, you get to pick it up and show it to your friends, take a picture next to it.

For the longest time, we looked at digital features as a lowered tier offering. But the truth is quite the opposite.

"Digital features are wildly valuable to entrepreneurs."

IN THIS EPISODE

• The value behind digital features and why.
• Which feature drives more traffic to you and generates more leads.
• The power of digital features.
• Where you can go to get published next month.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

2 Biggest Misconceptions About Earned Media

Hosted by: James Patrick

When it comes to getting published, it seems like individuals have two big, major misconceptions about what it takes to land earned media. Let's unpack those today.

"It's about what you're willing to do."

IN THIS EPISODE

• The 2 misconceptions.
• Is earned media just for celebrities?
• Getting booked by reaching out directly and bringing value.
• How James is going to help you land features.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

How Earned Media Can Grow Your Business

Hosted by: James Patrick

Often when we think about getting published and why we want to, it's because it's just really cool to get published. But there are two other very important benefits that getting published can provide that will help you grow your business.

"Those outlets are essentially vouching for you."

IN THIS EPISODE

• Two main benefits of getting published.
• The three things that earned media will amplify for you.
• How earned media validates you.
• Authority amplification and direct lead generation.
• How you know where you should put your marketing efforts.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

What is Earned Media?

Hosted by: James Patrick

When we talk about getting published I use the phrase "earned media" a lot. In fact I really use these phrases interchangeably. It's easy to conceptualize what getting published is. But when I say earned media, what does that mean?

"You earned the right to get in front of that audience."

IN THIS EPISODE

• Getting published vs. earned media.
• What makes earned media different.
• Different earned media opportunities and what they could look like.
• How earned media can benefit you and your business.
• Are paid ads better?

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Quickly Make More Sales by Using an Outrageous Offer with David Valentine

Hosted by: James Patrick

My guest today is David Valentine and we're diving into his story and how you can make more sales in your business.

"At the end of the day, if you can't sell something, you're not going to go anywhere."

IN THIS EPISODE

• David's story and what he believes about small business.
• What marketing and sales actually are.
• Selling results.
• The question that you should be asking yourself.
• Why you need to build better systems for your clients.
• Having an exceptional onboarding process.
• The components of having an offer someone can't refuse.
• Why time frame matters.
• Should you guarantee results?
• How to achieve a higher success rate with your clients.
• Creating the lifestyle you want by doing the work upfront to be free later.

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with David

Twitter: @realdval

Instagram: @realdval

TikTok: @realdval

3 FREE logo mock ups: Email [email protected] and mention BTI

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Two Types of Pitches, One Has to Come First

Hosted by: James Patrick

Ultimately when it comes to pitching to media outlets, there are two types of pitches. Whether you're trying to pitch to a magazine in hopes to get published, or position yourself in front of a podcast host so you can be interviewed.

The reality is we often will send the wrong one out of these two. One has a higher chance of working, but most people who are new at pitching send the one that doesn't work. Today, I'm explaining what they are and when to send them.

"There's a time and place for that pitch."

IN THIS EPISODE

• The two types of pitches.
• What's missing from the most common pitch.
• The importance of establishing relationships.
• What the focus of your pitch should be.

IT'S THE LAST DAY FOR EARLY BIRD PRICING FOR FITPOSIUM 2022!

Dozens of opportunities for attendees!

Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

See past features @fitposium

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com