Are you ready to elevate your launch to the next level? 

You’re in the right place because that’s what we’re talking about on this episode of Scalable Freedom! Today’s guest host Ana Lilia shares what it takes to have a successful and fun launch for your upcoming program. Spoiler alert: it involves both data and energetics.

Ana is a celebrated manifestation, mindset coach, and healer. She is passionate about helping people tap into their full potential by using their breath as a powerful transformative tool. Ana's expertise lies in assisting individuals to break free from limiting beliefs and aligning themselves with their deepest goals and desires. Her unique approach to healing and transformation has made her a sought-after coach and mentor in the wellness community. She is also the host of the podcast Breathe More.

During a launch period, our doubts and insecurities will often bubble to the surface. This can be difficult and its why Ana believes energetics – our emotional and vibrational state – is a key ingredient for a successful launch. Everything in this world carries an energetic imprint, including how we show up in our sales copy and Instagram posts. With the right tools, we can manage our energy and maintain a confident mindset throughout a launch.

In Ana’s recent launch for the Soulful Entrepreneur Mentorship, she combined her energetic practices with data analysis. By keeping track of everything, she was able to make informed decisions and fine-tune her strategy in real-time. For instance, tweaking the headline of an opt-in page based on data insights led to higher conversion rates. Another big factor in Ana's success was conducting market research before the launch. This meant reaching out to ten ideal clients and asking them about the challenges they were facing. With this feedback, Ana was able to create a lead generator perfectly tailored to her dream client.  

Ana provides several actionable tips for having a successful launch:

1. Set Clear Intentions: Before you start, make sure you’re clear about your goals, from how you want to feel, to how much you want to make, to what clients you want. Visualise and immerse yourself in the success of your launch.

2. Incorporate Healing and Somatic Tools: Launching can be stressful and it’s easy to fall into catastrophic thoughts or dysregulation. Tools like breathwork or visualisation exercises can help us stay regulated, confident, and on track. It’s also important to include fun activities in your schedule to stay grounded and positive.

3. Analyse Data Regularly: Check your analytics daily. This helps you make real-time adjustments and keeps your strategy on track.

4. Engage with Your Audience: Just posting on social media isn’t enough, you need to engage personally with your audience. Reach out through private DMs or emails to build a connection. In my launch, I found that personalised voice memos made a huge impact.

5. Reflect and Adjust: Continuously reflect on your energy and data and make adjustments to keep yourself on track. Stay grounded, manage self-doubt, and remember your past successes to keep moving forward.

Energetics and data are both powerful tools on their own, but combining them is where the magic happens. By following Ana’s approach—setting clear intentions, using somatic tools, analysing data, engaging actively with the audience, and maintaining a reflective practice—entrepreneurs can navigate their launch with confidence and achieve their desired outcomes.

LINKS

Resources Mentioned: The FREE Mastermind Launch Playbook

Connect with Ana Lilia

Instagram: https://www.instagram.com/_ana_lilia

Podcast: https://www.analilia.net/podcast

Connect with Ellie: 

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/