There are so many sales strategies out there - it’s easy to get distracted by everything you see online! But there’s one really simple strategy that, in my view, is one of the most powerful and it often gets overlooked… The art of personal reach out. 

Our fabulous guest host today is Fi Mims, a personal branding photographer, mentor and coach who specialises in elevating personal brands and business visibility, supporting her clients to look and feel their best.

Fi’s photographs capture her clients as authentic, beautiful, and powerful and her coaching supports them to find self-belief, confidence, and purpose. With 20 years of experience behind her, Fi has navigated the many challenges that modern women face and managed to build and maintain a multi-six figure business through it all.   

I have known Fi for many years through her photography work and in October last year, she joined the Scalable Mastermind. Since joining the program, Fi has been honing in on personal reach out and has seen amazing results. 

In this episode, Fi shares why business owners often avoid personal reach out as a sales strategy and the many reasons why you should start doing it. 

3 Obstacles to Personal Reach Outs

1. Lack of Confidence: Many women in business grapple with self-doubt, questioning their expertise and worth. Fi suggests a mindset shift, focusing on past successes and positive feedback to build confidence.

2. It’s Too Salesy: No one wants to be seen as a pushy saleswoman. But instead of seeing all personal reach out as aggressive, reframe it as being a genuine attempt to help someone. You are offering them a solution to a problem they have and what you have to offer will help them in their business. 

3. Fear of Rejection: Rejection will inevitably happen. Sometimes people won’t respond to your reach out and that’s okay. We need to normalise rejection as par for the course in sales and stay focused on the value that we offer. 

Crafting Effective Personal Reach Outs

1. Target the Right People: If you reach out to people you don’t know, that’s when it can feel pushy and salesy. Only reach out to people who already know you and would genuinely benefit from your offer. 

2. Use Familiar Platforms: Make sure you approach potential clients on a platform where you both feel comfortable communicating. Instagram is Fi’s preferred platform and for an even more personal touch, she sends voice messages. 

3. Communicate Clearly: Prepare your words carefully to come across as genuine and sincere and not in any way pushy. The right message will effectively convey your offer and invite further conversation and relationship. 

In an era where people crave genuine connections, a personal note stands out and fast-tracks the relationship-building process. With so much information coming at us on the daily, a personal reach out cuts through the noise and has the ability to clarify any confusion or hesitation that might have been holding someone back from making the decision to work with you.  



Another incredible benefit of using this strategy is that it’s free! The time you invest into reaching out to potential clients with thoughtful and genuine messages will be well worth it in the long run. 

LINKS

Resources Mentioned: The FREE Mastermind Launch Playbook

Connect with Fi Mims:

Instagram: https://www.instagram.com/fimims/?hl=en

Connect with Ellie: 

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/