The annual Black Friday episode is hereeeeee and I have got a juicy episode to help you stay financially savvy this sale season. Sales have started earlier than ever this year, so I'm dropping this episode slightly early to help you navigate it.

I take you through some of the research and predictions about Black Friday 2024 spending, and then share 5 practical tips, 5 mindsets to embrace, and 5 traps to avoid.

Highlights:

• Why this particular Black Friday is dangerous for our emotions, coming off the back of the US election and a worrying economic outlook
• Are our intentions around Black Friday spending actually playing out in our behaviour?
• Some research suggests we will see more spending than Black Friday 2023, especially in a younger cohort
• The surprising reason sales have started earlier than ever
• Why brands are having to get more creative to get us to buy – and why it's working
• How to navigate your emotions around sale season spending
• Managing loss aversion and regret avoidance
• Remembering that life goes on
• Double dipping with cashback and gift card discounts
• Why browsing is the real danger zone
• Supplementary spending, momentum spending and spending runways
• The difference between discounts and savings

Mentioned in this episode:

Join TopCashback for a $10 cashback bonus: https://www.topcashback.com.au/ref/thebrokegen 

Join ShopBack  to get cashback on your purchases ($5 bonus in new user challenge): https://app.shopback.com/6HkWpKKpPOb

Order my book, Good with Money: https://amzn.to/4eLOi5x 

UK Preorder competition: win a Dyson Airwrap! https://www.johnmurraypress.co.uk/landing-page/good-with-money-pre-order-competition/ 

Where to find The Broke Generation

Website: https://thebrokegeneration.com/
Instagram: https://instagram.com/the.brokegeneration
TikTok: https://www.tiktok.com/@the.brokegeneration  

Sign up to The Glue: the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe, where you’ll also get your free Financial Values workbook.

 

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