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Shownotes can be found at https://www.profitwithlaw.com/440.

Welcome to another insightful episode of the Profit with Law Podcast! In this episode, Moshe Amsel engages in a fascinating conversation with Jason Cercone, the founder and CEO of Bombtrack Media. Jason recounts his unique journey into podcasting, which began out of spite following a social media incident.

This episode explores the immense potential of podcasting as a marketing tool for law firms and other businesses. Moshe and Jason delve into the strategic advantages of podcasting, from building authority to leveraging content across various platforms. They also discuss the pragmatic aspects of podcast production, including the benefits of batch recording, the importance of specialized support, and the efficiency gains from adopting a season-based approach.

Join Moshe and Jason as they uncover the keys to successful and sustainable podcasting and explain why investing in quality content creation can make a significant difference in any marketing strategy. Tune in now for an engaging and informative discussion!

Chapters:

[00:00] Introduction to Jason Cercone

[08:42] The Power of Podcasting as a Marketing Medium

[12:01] Choosing the Right Topic for Your Podcast

[23:14] How to Overcome Podcast Fatigue

[37:26] Maximizing Your Time in Podcast Production

Resources mentioned:

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Connect with Jason Cercone: Website | Instagram | LinkedIn

Bombtrack Media

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/