Bootstrapped Secrets

What happens when you stop chasing money… and start building a business around calling, purpose, and peace?

In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!! 

They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business.

Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits.

Key Highlights:

◼️ The story of how Larry and Staci gave away everything… And what God did next

◼️ How they teach CEOs to shift from chasing revenue to building legacy through generosity

◼️ Why they believe peace - not success - is the new metric that matters

◼️ The “D.O.G.E.” framework they use to help business owners scale with operational and spiritual integrity

◼️ How they tie every offer to a mission, and require their clients to do the same

◼️ Why your calling is your business (and how to finally merge the two)

◼️ Their bold approach to faith-first decision making… Even when it makes zero financial sense

This isn't your typical business, sales, and marketing podcast episode. It's about building companies that honor your values, serve others, and still scale to 8-figures and beyond.

If you've ever felt the tension between business and belief, Larry and Staci will help you see how your funnel can become a force for good.

You can learn more and join their next challenge at fbfchallenge.com.

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you combine the speed of funnels with the long-term power of SEO? That’s what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who’s been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He’s also been in my Inner Circle for over 4 years, and when it comes to search traffic, nobody breaks it down more clearly.

Most people in the funnel world have written off SEO as “dead”… but Damon showed me how it’s not only alive, it’s evolving in some insanely profitable ways! Especially if you're using ClickFunnels 2.0!!

We covered:

◼️Why SEO is still growing (even in the age of AI and ChatGPT)

◼️The 3 pillars of modern SEO that never go out of style

◼️What schema is… And how it gives you an edge in Google rankings

◼️How to structure your site (and your content) for compounding traffic

◼️The one SEO tool Damon uses that every funnel builder should know

◼️Why backlinks aren’t as important as you’ve been told

◼️How Damon turned his SEO agency into a 6-figure course business using Inner Circle strategies

We even geeked out on some of my own funnels… Including SecretsOfSuccess.com, and what his team is doing behind the scenes to drive more evergreen traffic every month.

If you’ve been relying on ads alone to fuel your business, this episode is a must-listen. SEO isn’t a replacement for funnels… It’s the multiplier most people are missing.

Want to work with Damon or learn more about his SEO training? Visit damonburton.com.

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of The Russell Brunson Show might change the way you think about what’s really holding you back.

I sat down with Jessica Cunningham, founder of Belief Coding®, to talk about the invisible patterns that run our lives, our businesses, and even our health. I first met Jessica in London, and the more I heard her talk about subconscious beliefs and identity shifts, the more I knew I needed to get her on the show.

This isn’t about mindset fluff. It’s about the deep, often hidden programming that can keep you stuck no matter how good your funnel is.

We talked about:

◼️The link between trauma, identity, and success

◼️Why high-achievers often sabotage themselves right before they hit their goals

◼️How unresolved beliefs can show up as physical pain, anxiety, or even back problems

◼️What “belief coding” actually looks like in practice

◼️Why your brain might be trying to protect you from getting what you say you want

◼️How to spot the subconscious resistance patterns in your own life

She even challenged me to look at what my torn biceps might be telling me… and I’m not gonna lie, I think she’s onto something.

Whether you're scaling your business or just trying to get unstuck, this episode will make you look at your internal game in a whole new way.

Want to dive deeper into Jessica's world of belief coding and subconscious rewiring? Follow her on Instagram at @belief_coding!

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I’m bringing you inside one of our weekly VIP Q&A calls from the One Funnel Away Challenge… and I got on my soapbox for this Q&A for sure! I definitely had some thoughts to share! Haha!

I don’t do a lot of these Q&As on the main podcast anymore, but this one was too good not to share. We talked about offer sequencing, webinar funnels, why most people are overwhelmed, and how to actually build momentum without building 47 funnels at once.

Someone asked, “Should I build the course first, or sell it first?”

Another asked, “Should I share my price on a $2,000 offer or send people to a call?”

And a few just said, “I’m stuck and don’t know what to focus on next.”

That’s when I started going off… because these are the exact mistakes that keep people broke.

So this episode is for the overwhelmed entrepreneur who’s doing everything… Or building the wrong thing… And wondering why the money isn’t coming in yet.

If that’s you, this might be the reset you need.

Key Highlights:

◼️Why I hate when people build the course before they sell it

◼️How to build a webinar that closes - even if you’re not good at selling

◼️The weekly rhythm that helped me go from idea to 2 Comma Club

◼️What to do if you’re scared of selling (but still want to make money)

◼️The easiest path to your first 2 or 3 high-ticket sales without a call center

◼️And why the people who last 10+ years always have a killer front-end offer

Plus… If you haven’t joined the new version of OFA yet, go to OneFunnelAway.com. It’s completely free for ClickFunnels members, and I do calls like this almost every Friday. 

Come hang out.

⁠https://30days.com⁠

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now.

It all started with a question from my friend and longtime funnel architect Jake Leslie: Why are so many people skipping the core $97–$297 offer? Why do so many funnels go straight from free lead magnet to high-ticket sale, and then wonder why nothing converts?

Jake’s rant sparked one of my longest solo riffs ever… And it turned into a full-on masterclass in value ladders, offer sequencing, business longevity, and the difference between strategy and tactics. If you’ve ever wondered why your funnel isn't converting the way you want it to… This episode might save your business.

Key Highlights:

◼️Why “free opt-in → high-ticket call” worked for a season (but won’t anymore)

◼️The real reason 90% of online businesses flame out in 18 months or less

◼️What Dan Kennedy taught me about the evolution of advertising costs - and why it changes everything

◼️Why value ladders still matter more than ever (despite what modern marketers claim)

◼️How to keep your audience buying from you week after week with strategic offers

◼️What Napoleon Hill was teaching about customer acquisition back in 1917 (and why it still applies)

◼️The metrics behind our $100 front-end offer and how it ascends 5.5% of buyers into high-ticket coaching

◼️The actual difference between marketers who last 25 years… and those who peak for 25 months

This is the kind of episode you’ll want to re-listen to - especially if you’re in that weird zone where people are clicking, leads are coming in, but nothing is converting.

The problem isn’t your funnel. The problem is your value ladder is broken… or missing entirely. Let’s fix that.

https://30days.com

https://clickfunnelsdropshipping.com

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

What started as one guy handing out business cards for hoverboards turned into a $10M dropshipping empire… And eventually became Zendrop, a software platform now integrated directly with ClickFunnels.

In this episode of The Russell Brunson Show, I sit down with Zendrop founders Jared Goetz and Brad Kauffman to talk about how they built their fulfillment empire, the exact system they use to test 100+ products a week, and how YOU can now launch your own store super fast  without touching inventory or buying a single product upfront!!

Insane, right!?

If you’ve ever wanted to start an ecommerce business but didn’t know where to begin (or felt overwhelmed by products, suppliers, and tech), this episode will open your eyes to how simple it can actually be.

Key Highlights:

◼️How Jared built a $10M store in 60 days… with zero inventory

◼️The “launch fast” mindset that separates successful sellers from stuck ones

◼️Why Zendrop ditched 1,000+ suppliers to build their own backend system

◼️How to spot viral product trends (and ride them before they fizzle out)

◼️Why you don’t need to show your face to crush it on TikTok

◼️The best way to test 20+ products a week (without blowing your budget)

◼️How to bundle physical and digital products into one powerhouse funnel

◼️What 3M+ Zendrop users are doing right now to scale online businesses

◼️Why this new ClickFunnels integration might be the biggest ecommerce unlock yet

Whether you’re brand new to online business or looking for your next big product idea, this conversation is packed with gold. No fluff. Just real strategy, real numbers, and a clear path you can follow to build something that actually works.

👉 Register for the free ClickFunnels x Zendrop training now: clickfunnelsdropshipping.com

https://30days.com

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I’m sharing Taylor Welch’s unforgettable Funnel Hacking Live presentation… a powerful deep dive into personal growth, belief systems, and what it really takes to unlock power and authority in your life. Taylor doesn’t just talk about success... he breaks down how to reprogram your identity, collapse time, and start operating from a completely different level of mindset and action.

We talk about parenting, business, God, and the decision that led Taylor to give away his $78M company, all while giving you the exact belief and behavior shifts that helped him build (and rebuild) extraordinary businesses and a meaningful life.

This isn’t your typical marketing advice… it’s the kind of internal work that unlocks everything else.

Key Highlights:

◼️ Why most funnels don’t convert (and why selling is the real problem)

◼️ The difference between force and power in business

◼️ The moment Taylor realized his identity was capping his income

◼️ The “belief → emotion → action” framework that runs your life

◼️ How to stop repeating the same mistakes… and learn the real lesson

◼️ Why reframing regret might be the fastest path to momentum

◼️ How to jump time and unlock results in months, not years

If you’ve ever felt stuck… like you're circling the same mountain… this episode will challenge the way you think about business, identity, and growth, and show you how to finally get unstuck and move forward with clarity.

https://30days.com

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're building a business online, at some point you’ve probably heard: “You need to create content.”

But what does that actually look like? And how do you do it without burning out, dancing on TikTok, or spending 40 hours a week on Reels that nobody sees?

In this episode of The Russell Brunson Show, I sit down with Eric Thayne… The creator, filmmaker, and author of Create, Don’t Capture.  He breaks down the exact system he used to go from $100K in debt to rebuilding his business entirely with organic content.

We go deep on Eric’s viral framework (aka The 60-Second Perfect Webinar), how to turn everyday ideas into scroll-stopping videos, and why most people massively overcomplicate their content strategy.

If you’re trying to grow an audience, get more eyeballs on your funnels, or just finally show up online consistently… You’re gonna love this episode! 

◼️The 60-Second Perfect Webinar: Eric’s viral video framework

◼️Why creating content is more important than running ads

◼️The fastest way to come up with endless content ideas (even if you feel like you have nothing to say)

◼️Why documenting your journey beats waiting for perfection

◼️How to test hooks and content for free (before ever spending money on ads)

◼️The 3 types of content every creator should be posting (and how to balance them)

Whether you're just getting started or you're already spending big on ads, this episode will challenge the way you think about content!!  AND… it will show you how to finally build an audience that actually converts! 

Grab Eric’s new book Create, Don’t Capture (limited edition copies might still be available) → createdontcapture.com

https://30days.com

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠ https://sellingonline.com/podcast⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of The Russell Brunson Show is for all the social media marketing folks out there. Or, pretty much anyone that wants to dial in their social media content and marketing with next level strategies that are working RIGHT NOW in today’s environment! 

There’s a good chance you’ve seen my guest on this episode, but I had the chance to sit down with Adley Kinsman… AKA the queen of viral content!  Her videos rack up billions (yep, with a B) of views every single month. 

We talk about how she went from bankrupt musician to one of the most influential creators on the planet... and how she did it without spending a dime on ads.

We dive deep into the exact storytelling framework Adley uses to hook viewers, keep them watching, and turn casual scrolls into serious attention. She also breaks down how businesses of all sizes (even trash can cleaners and real estate agents) can use her system to dominate organic social, attract followers, and drive real sales.

This one is part content strategy, part creative masterclass, and part kick-in-the-pants for anyone who knows they need to show up more consistently online.

Key Highlights:

◼️The chicken-in-a-bathtub video that changed everything… and what it taught her about attention

◼️How Adley reverse engineers videos using the “Missy Elliott Method”

◼️The biggest mistake most business owners make with social content

◼️Why “retention” is the only metric that matters… And how to improve it

◼️What Trial Reels are, and how they could change your entire content game

◼️The step-by-step process Adley uses to write, script, and film multiple viral videos a week

If you’ve ever wanted to build a bigger audience, drive more organic traffic, or finally show up with confidence on camera, this episode is your roadmap.

https://30days.com

https://www.instagram.com/adley

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years.  And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of the most talented people on my team! 

We go deep on advertorials (what they are, why they work, and how they’re still crushing it today), plus Heath shares how improv, fiction writing, and a background in comedy helped him become one of the best direct response copywriters I’ve ever met.

We also talk about nerding out on old ad copy, why I collect hundred-year-old Napoleon Hill manuscripts, and how lived experience always beats AI when it comes to great copy that connects. This one’s part masterclass, part origin story, and part love letter to the lost art of persuasion. And… 100% fun! 

Key Highlights:

◼️The surprising way I accidentally hired Heath (and why his 40-minute “No thanks” video sealed the deal)

◼️What an “advertorial” actually is - and why it works better than you think

◼️Why copywriting is really just “copy collecting”

◼️The lost power of voice, tone, and writing from lived experience

◼️How AI can help, but will never replace the hook you found at the gym yesterday

◼️Our step-by-step process for building the Zuma Juice funnel from scratch

◼️Why copywriting is the most valuable skill most entrepreneurs never master

If you’re a copywriter, a funnel builder, or just someone trying to sell better… This episode is a can’t miss for you!

https://30days.com

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices