I am joined in this episode by Trinity Mouzon Wofford, Co-Founder and CEO of Golde, a health and beauty brand with the mission of bringing accessibility to the wellness industry. In this founder conversation, Trinity and I discuss her bootstrapping journey, what it's like being the face of a company, and the struggles, milestones, and “shoulds” that come up along the way. Trinity’s evolution of allowing spontaneity in her schedule to avoid the path of burnout — and not feeling shame about it — is inspiring. To show how she got there, Trinity and I delve into three phases of entrepreneurship.

The first is the finance piece, which many entrepreneurs find intimidating. At Golde, they were able to self-support and as a result, they created something that they were excited about, without investments pouring in. Focusing on finding alignment where the energy flowed, meant that even when the work was hard, they wanted to do more of it.

Secondly, Trinity shares her tactics for dealing with the “messy middle.” This is when you're no longer the newest brand with the newest perspective, and you have customers, partnerships, and visibility that can create outside perspectives and disrupt your flow with judgment and opinions.

Lastly, when you gain success, it can be easy to create false truths about who you are in the world, and how you operate. By doing so, you produce pain and friction. Listen in to hear how, now that Golde is established and continues to grow, they’re able to focus on creating for creation's sake and give to something they “can stand for until the day you die… or longer”.

Listen to the episode on Apple Podcasts, Spotify, or on your favorite podcast platform. 

Topics Covered:

• The nourishment that comes with ignoring the “shoulds” and creating your own path

• Decisions around bootstrapping our businesses

• Learning the value of money and how far we can stretch it

• Trusting your intuition in building your business

• How to maintain a flow state in your true zone of genius

• Overcoming the feeling of being overexposed as the face of your brand

• The journey of self-awareness in entrepreneurshi

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