Brainfluence

While we have talked multiple times about persuasion, typically about how to persuade others or how to avoid being swindled by con artists, this interview with Al Pittampali brings an entirely new theory to the table. Al and I talk about how being open to persuasion, at least some of the time, may make you a smarter leader and help your team, company, and life to be more successful.

You can find show notes and more information by clicking here: http://bit.ly/23uSXPH

My guests today are superstars in the world of sales and knowing what tools to use in this ever-changing world. Tim Brown and Dan Streeter are the co-authors of Old School with New Tools: The Extra 5% that Takes You to the Top of Your Sales Game and Keeps You There.

You can find show notes and more information by clicking here: http://bit.ly/23fHcwj

Christopher S. Penn is an author, speaker, professor, thought leader and a key influencer in marketing. Chris has made a name for himself as an authority in innovation, digital marketing and marketing technology. 

His latest book, Leading Innovation, is focused on the intersection of leadership and creativity. Chris and I talk about how to become a leader that inspires innovation, the perils and opportunities of publishing books, and more.

You can find show notes and more information by clicking here: http://bit.ly/1ThEEuK

Join Bob Berg and I today, as we explore the world of business and selling in parable form. Using an engaging story line, Bob has drawn in thousands of entrepreneurs to learn how to sell with a purpose and bring value to everyone they meet. You don’t want to miss this episode’s value packed lessons and actionable tips that can change your mindset forever.

You can find show notes and more information by clicking here: http://bit.ly/1Vyax2N

James Garvey’s latest book, The Persuaders: The Hidden Industry that Wants to Change Your Mind, is one I think marketers should read. As most of The Brainfluence Podcast listeners are a part of the persuasion industry in one way or another, this interview will hit home even if you disagree with parts. Listen in as James brings his sometimes skeptical eye to bear on the world of marketing, ethics and persuasion.

You can find show notes and more information by clicking here: http://bit.ly/1S0QGpP

I invited Jay to talk about his latest book, Hug Your Haters, that addresses the fear of engaging with potentially nasty or even mean customers. Jay shares how you can learn to embrace these "haters" and turn them into inspiration for even better customer care.

Jay makes the point that we spend vast amounts of money on marketing and sales in the quest for new customers, but only a tiny fraction of that on serving our current customers.

Tune in to this engaging conversation to discover how you can use customer service as your new marketing plan and bring your customers back time and time again.

You can find show notes and more information by clicking here: http://bit.ly/1TGjyaE

Matthew Willcox joins me today to share his expertise on how people make choices. We talk about how marketers can leverage psychological studies on human behavior to market more effectively. With Matthew’s help, you can help your customers make the easy choice and buy from your business.

You can find show notes and more information by clicking here: http://bit.ly/1VMioHX

Listen in as Justin talks about his predictions in the world of sales and shares his revolutionary approach for creating a powerful sales team. Turn up the volume and get ready to take notes, because you are not going to want to miss Justin's strategies for building a sales machine that will ensure your company’s success for years to come.

You can find show notes and more information by clicking here: http://bit.ly/1KFF8ZA

This week on The Brainfluence Podcast, I am joined by New York Times best-selling author Maria Konnikova. Maria’s first book, Mastermind: How to Think Like Sherlock Holmes, was a favorite with the brain-oriented crowd. Her newest book, The Confidence Game, is an in-depth exploration of con artists – their minds, motives, and methods. Join us as Maria and I dive into her research and the legitimate lessons you can learn from the con men of the world.

You can find show notes and more information by clicking here: http://bit.ly/1OaLKK1

Join Martin and I as we delve into his incredible journey into marketing, which remarkably started as a LEGO-obsessed child. Martin has built his career on traveling the world and honing his observational skills and knowledge through non-traditional ways. You don’t want to miss this episode as Martin shares his tips on how you can adopt his marketing techniques in your own business, without having to leave the comforts of your own community.

You can find show notes and more information by clicking here: http://bit.ly/1SdunzR