Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients.

This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but some are more unique. You’ll want to optimize accordingly.

See what we mean in The PPC Den!

Highlights

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Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Daniel Tejada

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker