In this episode of Grow, Scale, Master, Kon Stathopoulos and Josh Phegan examine building brand uplift stories. They explain good brand knowledge as a tool, pitch points and numbers, and put it all together artfully and humbly to tell the story of your brand.

Josh shares the common enemy vs. the role model approach, Kon reflects on the simplicity of watching masters at work, they examine their views on going all in on key relationships, and they discuss the most important relationships in their businesses and their lives.