Brandfetti

2019. What a year. I've flearned. I've grown as a person. And I've experienced challenges and roadblocks that I never thought I'd have to prepare for. In this sharp-shoot episode, I share with you 5 of the key lessons I've learned this year. Hopefully, it resonates with some of you. If it does, please don't be a stranger! This is the final episode of Season 1 as I take a short break over Christmas and New Years. We'll be back by mid-January 2020. So stay tuned.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

Earlier in November, I decided to do something unplanned and impromptu. And that is - to appear on IG Stories everyday for 30 days and document my learnings, challenges and thoughts during the entire process. This episode dives into why I see Instagram Stories as a content avenue that works, how you can leverage it, what you MUST consider before using IG stories, and also how you can DIY content plan your IG Stories to ensure it strategically drives results. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfett

From a skin cancer scare, to a business idea that's launched into the worldwide galaxies, Luna Bronze has revolutionised the idea of "sunless tanning" by giving it a visual and verbal makeover. Armed with the idea of sunless tanning, minus the sun, today, Luna Bronze is now stocked in the likes of Sephora, Revolve, Urban Outfitters and Mecca. As a rapidly grown e-comm brand, we talk to the founders Maddie and Rhi about how they've flipped the traditional branding of "fake tan", learnings of business partnership, and going global with their brand. Disclaimer: Luna Bronze is a client of Wordfetti.

Hey Tiger is Australia's fastest growing ethical chocolate brand. Spearheaded by Cyan Ta'eed, founder also of Milkshake and Envato, the brand is less than 2 years young, however has grown dramatically not simply in their loyal customer base, but their impact - with their heavy focus on their social enterprising arm to help West African cocoa farming communities. In this episode, I sit down and speak with Mirte, the Head of Branding of Hey Tiger on the recipe to growing a stand-out brand (and the thought process behind what they do) as well as simple actions you can take too, to ensure your product or service offering isn't lost in the sea of others.

According to Professor Zaltman from Harvard Business School 95% of our purchasing decisions are made subconsciously and are based on emotion. For example when you're buying a mattress? You're buying a good night's sleep. When you're buying a Jeep? You're buying into adventure. Copywriters know how to exactly tap into the emotional bank account of consumers, and now? You will too. As I drop down 3 easy and instant ways you can dial up the emotional temp in your copy.