Brandfetti

By Anita SiekBusiness Entrepreneurship Marketing

Brandfetti episodes

November 13, 2019 How to Dial Up The Emotional Temperature In Your Copy (and sell more)
According to Professor Zaltman from Harvard Business School 95% of our purchasing decisions are made subconsciously and are based on emotion. For example when you're buying a mattress? You're buying a good night's sleep. When you're buying a Jeep? You're buying into adventure. Copywriters know how to exactly tap into the emotional bank account of consumers, and now? You will too.
www.instagram.com/anitaonchi www.instagram.com/brandfetti
www.instagram.com/wordfetti
14 min
November 06, 2019 What to Say and Do When They Say You're Too Expensive
In this episode, I dive into what the heck you say, when a dream or prospective client says: "That's out of our budget" "Ah. You're too expensive". I dive into a bit of a personal story too, as to why the "money talk" has always been something I've been scared and cringed about and I have thrown down responses you can instantly plug and play next time you're faced with this situation.
22 min
November 06, 2019 What to Say and Do When They Say You're Too Expensive
In this episode, I dive into what the heck you say, when a dream or prospective client says: "That's out of our budget" "Ah. You're too expensive". I dive into a bit of a personal story too, as to why the "money talk" has always been something I've been scared and cringed about and I've thrown down responses you can instantly plug and play next time you're faced with this situation.
Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti
22 min
October 31, 2019 Talking Social Media and Growing an Online Personal Brand with Stevie Dillon of Stevie Says Social
Stevie Dillon and I first connected back in 2017. I was the first interviewee on her Podcast. We had both said adios to our corporate jobs within a week or each other. And we connected like a house on fire. Since then, Stevie has successfully built a wildly successful personal brand through her "Stevie Says Social" Podcast and brand and honestly? I cannot be more happy for this human. In this episode, we take a look behind the curtains on HOW the heck she did it, some KILLER tips on growing your brand through social media, and WHAT life is like now balancing mum-life and business life.
45 min
October 31, 2019 Talking Social Media and Growing an Online Personal Brand with Stevie Dillon of Stevie Says Social
Stevie Dillon and I first connected back in 2017. I was the first interviewee on her Podcast. Since then, Stevie has successfully built a wildly successful personal brand through her "Stevie Says Social" Podcast and brand and honestly? I cannot be more happy for this human. In this episode, we take a look behind the curtains on HOW the heck she did it, some KILLER tips on growing your brand through social media, and WHAT life is like now balancing mum-life and business life.
45 min
October 22, 2019 Boost Your Conversions with These Power Words
Power words are a secret marketing arsenal that copywriters and marketers know and use to ignite emotion and drive action. So what the heck are they? Lucky for you, I'm going to give you the low down on 4 categories of power words that you can instantly use and BOOST those conversions. Right. Now. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti
13 min
October 22, 2019 Boost Your Conversions with These Power Words
Power words are a secret marketing arsenal that copywriters and marketers know and use to ignite emotion and drive action. So what the heck are they? Lucky for you, I'm going to give you the low down on 4 categories of power words that you can instantly use and BOOST those conversions. Right. Now.
Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti
13 min
October 15, 2019 5 Things I'd Do Differently If I Could Start My Business Again
It's been just under 2 years since I'd jumped full-time throttle into the business-owning world. And boy have I learned a lot. Coming into an industry where I knew no one, a lot of what we do, how we approach things, and why things are done a certain way are born from failures, mistakes, and learnings. As a chance to reflect, here are 5 things I would have done differently if I had to start my business journey again.

Take a peek behind and scenes on IG @anitaonchi @wordfetti. www.wordfettigroup.com
19 min
October 15, 2019 5 Things I’d Do Differently If I Could Start My Business Again
It's been just under 2 years since I'd jumped full-time throttle into the business-owning world. And boy have I learned a lot. Coming into an industry where I knew no one, a lot of what we do, how we approach things, and why things are done a certain way are born from failures, mistakes, and learnings. As a chance to reflect, here are 5 things I would have done differently if I had to start my business journey again.
Take a peek behind and scenes on IG @anitaonchi @wordfetti. www.wordfettigroup.com
19 min
October 08, 2019 Design Thinking in Small Business and Why The Best Content Strategy is Empathy with Ale Wiesck
Design-thinking and human-centred design. Frameworks that I personally think could save a lot of heartaches, wasted resources and energy if we all applied it in our businesses. I talk to Ale Wiesck. Ex Microsoft, Ex OPSM and Ex Sieman's in Digital Marketing, Comm's and PR, dissecting these concepts to articulate just why these frameworks are critical for small businesses, personal life and HOW you can start applying the methodologies immediately.

Follow me on @anitaonchi and our team on @wordfetti.
1 hr

About Brandfetti

From the publisher's feed

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.