When I first launched Wordfetti I knew actually no one in the industry. Absolutely no one. So how the heck did I dive from a background in Corporate and in Law into the Creative industry to build Wordfetti? In this episode, I'm going to let you in on my secret.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

Emails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on the content for our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails. In this episode, I am going to throw down 3 simple ways you can instantly supercharge your everyday email game. #YoureWelcome.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework (also known as the 4C's) that you can come back to, time and time again - to name your brand.

The Hunger Project is a non-for-profit set out on a mission to end world hunger by 2030. In this episode, I speak with Tara Donnolley, the Head of Communications and Partnerships of The Hunger Project about the importance of referring back to the brand's message, how she has taken the organisation's strong message and led her team to convey it out through its respective content channels, the power of storytelling and the challenges too, that non-for-profit organisations face (and how to overcome to) when it comes to communications and getting the message in front of the right audience.

One of the questions I commonly get asked on panels, talks or by fellow side-giggers is: "When do you know you are ready to take the official leap from the corporate job?". This is a question I asked too when I was a side-gigger prior to jumping into Wordfetti full time. And because I never really got the answer, allow me to share with you in this episode, what I wish I could tell myself as a side-gigger.