Brandfetti

Emails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on the content for our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails. In this episode, I am going to throw down 3 simple ways you can instantly supercharge your everyday email game. #YoureWelcome.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework (also known as the 4C's) that you can come back to, time and time again - to name your brand.

The Hunger Project is a non-for-profit set out on a mission to end world hunger by 2030. In this episode, I speak with Tara Donnolley, the Head of Communications and Partnerships of The Hunger Project about the importance of referring back to the brand's message, how she has taken the organisation's strong message and led her team to convey it out through its respective content channels, the power of storytelling and the challenges too, that non-for-profit organisations face (and how to overcome to) when it comes to communications and getting the message in front of the right audience.

One of the questions I commonly get asked on panels, talks or by fellow side-giggers is: "When do you know you are ready to take the official leap from the corporate job?". This is a question I asked too when I was a side-gigger prior to jumping into Wordfetti full time. And because I never really got the answer, allow me to share with you in this episode, what I wish I could tell myself as a side-gigger.

I lost my Dad quite suddenly through cancer a number of years ago. And for so many years, I haven't been able to put into words what that grief meant to me. A bit of a change of pace this week as we explore how we don't move on from grief, but move forward with it.

To follow Anita, find her on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And don't forget to follow the team at Wordfetti over at www.instagram.com/wordfetti and www.wordfettigroup.com