Brandfetti

We've got an epic series this month (November) for you Brandfetti fam.

Whilst I'm on Mat Leave, I've invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.

In this episode, I bring in senior executive coach Gillian Fox. Not only does she share with us the #1 strategy that surprisingly propelled her business this year, but she also explains how shifting to corporate partnerships streamlined her sales, how client feedback transformed her program's focus, and lastly, she highlights the power of her network in generating organic referrals.

In this episode, Gillian dives into:

• The #1 strategy that has been a game-changer for her in 2024 in her program RISE's growth
• Key shifts and pivots she made this year that moved the needle
• The secret to repositioning RISE, highlighting live, interactive elements that participants love.
• How creating a trusted peer network for her executive clients sparked new business opportunities.

Connect with Gillian

Instagram: https://www.instagram.com/gillianfoxgroup/

Website: https://www.gillianfoxgroup.com.au/

If this episode resonates with you, don't forget to subscribe, leave a review, and share it with someone who might need it!

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

It's never what you see on the highlight reel. Recently, I was a guest on the She Got Lucky podcast with Alisha Marfatia where I open up vulnerable about my journey and story.

In the episode I share:

• the difference between push and pull energy;
• how messaging is more than just words;
• the power of detaching from your business on a personal level, especially when it comes to making strategic decisions.
• how to market transformations that aren't immediate or visible (e.g. ROI)

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Ever watch your fav TV show, find yourself debriefing with a good pal, and find yourself speaking to the most INTENSE moments of that episode?! THIS is the Peak-End Rule at play - and it's a concept developed by psychologist Daniel Kahneman that you can lean on in your copy and content to ignite the memorability of what you write.

In this episode, I dive into:

• What the Peak End Rule is;
• Why it works to create memorability and stickiness in our brains;
• How you could use this concept in your copy and content (e.g. such as emails)
• The power of creating memorable moments in your business (and how a small motel in the US became the highest rated Tripvisor hotel by doing this 1 simple thing)

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Wanna dive deeper?

... into the 101 on what the Peak End rule is and HOW you can apply it in your copy and content? We dive deeper into it in our weekly newsletter: Brainfetti, sign up to it right here:

https://wordfettigroup.com/signup

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Make sure you follow me on @anitasiek and the team at @wordfetti

Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they're also a KEY indicator as to whether or not your audience will decide to continue to read on, the next line, and the next line, and the next line.

A powerful hook, therefore, as the great Mr Ogilvy puts it, is a big deal. It's such a big deal that it'd account for 80 cents in the dollar you spend. Lose your audience in the hook and headline. And they likely won't see, know, or read the rest of what you've got.

In this episode, I dive into:

• What exactly is a hook and why it matters
• The curiosity gap, and how you can leverage it to write a great hook
• 3 methods to writing a killer hook

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Wanna dive deeper?

... into the 101 of how to write a killer hook? We dive deeper into it in our weekly newsletter, #brainfetti, sign up for it right here:

https://wordfettigroup.com/signup

*FREEBIE - 100 copywriting hooks*

Want to snag 100 of the best copywriting hooks?

Yeah, you do. Grab it right here: https://wordfettigroup.com/hooks

Hey! Are we pals?

Make sure you follow me on @anitasiek and the team at @wordfetti

Black Friday and Cyber Monday - how can you ensure that these campaigns, or flash offers in general, can be a mega success for your business?

In this episode, I dive into:

• the 5 key elements that make up a "successful" flash offer campaign;
• Ways you can stand out during a flash offer (especially during a busy period like Black Friday);
• Missed opportunities (that could be leavin' money on the table) for businesses when it comes these campaigns;
• A break-down of a proposed email sequence you can send out for your flash offer

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Stuck with the emails part of Black Friday? We got chu.

We have one VERY exciting one-time-only offer comin' right up in the next week to help you get it up and ready in literally hours - be sure to sign up to our email list so you do NOT miss out:

https://wordfettigroup.com/signup

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

When you think Black Friday, it's likely you think of MEGA discounts, right?! Well, it doesn't have to mean you have to bulk slash your prices. In this episode, I'll share with you 6 not so traditional ways you can still #BlackFriday this year, without having to discount.

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Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting offer comin' right up in the next week - be sure to sign up to our email list so you do NOT miss out:

https://wordfettigroup.com/signup

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Y'all loved the personal episodes I've been doing the last few weeks, so here is another one coming in hot. This week, I'm sitting at 38 weeks pregnant, and I'm opening up to share with you the 5 big mindset shifts I've experienced since becoming pregnant.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Today we have a behind-the-scenes episode of a recent Q&A call we had in The Wordfetti Club where we had the question of: what can we strategically share as BTS content, that's not just us sitting on a laptop?!

Take a listen to my response here, where I share one simple trick for you to uncover a pool of valuable "behind the scenes" content you can strategically share with your audience to get em' closer to saying YES to working with you.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

There ain't no denying that there has been a LOTTA shifts having in the online business world the last year or two. Lately, I've enjoyed so many conversations around this with fellow business friends, my clients and our Club members, and today, I'm thrilled to give y'all a little peek behind the curtains of one of these conversations.

In today's episode I bring in Kate McKibbins of HelloFunnels where together, we speak to:

• What we have seen to be happening in the online business space the last few years;
• What's currently working, and not working
• What we believe people are CRAVING now more than ever
• Strategies that Kate is testing and playing with in her business.

In this episode, I also reference another episode both Kate and I were on, which you can listen to right here.

It's a juicy one fam, and I cannot wait to hear what you think!

Enjoyed this episode? Be sure to tag myself @anitasiek and Kate at @Hellofunnels

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti