Your Dream Business

Breaking free from the Sunk Cost Fallacy and what to do instead

07.24.2023 - By Teresa Heath-WareingPlay

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Today’s episode of the podcast is all about the Sunk Cost Fallacy and the impact it has on our decision-making as business owners.

In this episode I share what the Sunk Cost Fallacy is and why we need to break free from it, to prioritise our time and future success.

If you know someone who needs to hear this episode, I would love for you to share it with them!

KEY TAKEAWAYS COVERED IN THE PODCAST

Why you should never ignore your gut

What to do when we fall foul of the Sunk Cost Fallacy

Different ways the Sunk Cost Fallacy can show up in product and service based businesses

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

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