In this episode, James dives into the surprising science behind alcohol cravings and addiction with nutritionist Jodelle Fitzwater. Together, they explore the role of neurotransmitters like dopamine, serotonin, and GABA in driving our cravings and how a lack of balance in these chemical messengers could be at the root of our struggles. Jodell shares her personal journey, inspired by her late father's battle with alcoholism, and reveals practical, science-backed strategies to naturally restore balance, curb cravings, and regain control over your life.

Discover how nutrition, lifestyle changes, and even sunlight exposure can dramatically impact your brain chemistry. Learn about amino acid therapy, gut health, and the importance of grounding to calm your system and create lasting change. Whether you're overcoming addiction, managing stress, or simply seeking better mental health, this episode provides actionable steps to help you thrive. Tune in and take the first step towards balance and freedom!

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule