In today’s episode, Allan and Eric welcome Jared Borg. Jared started in the pest control industry in 2001, then started his own business, Pointe Pest Control in 2006. He is currently part owner of PestCo and running their residential division. PestCo is a private equity acquisition company that partners with successful, well-established pest control companies. Allan, Eric, and Jared discuss the business acquisition process and what criteria are needed for a successful private equity acquisition. If you are building your pest control company to sell, showing profitability with good customer and employee retention is an important acquisition strategy.

In today’s episode, Allan and Eric welcome Mat Rogers with Lizard SEM. When it comes to marketing, there are specific terms every pest control owner should know. Allan, Eric and Mat discuss two commonly used marketing terms, Search Engine Optimization and Search Engine Management and what they mean to pest control companies. In addition, it is important to make investments to your website to drive traffic and optimize SEO.

https://lizardsem.com/

In today’s episode, Allan and Eric talk about the importance of understanding your company’s financial statements and how inflation is impacting your pest control company. Rising costs of fuel and labor result in tighter profit margins, so having a strategic plan to protect your margins is crucial. Make sure you join our Bug Bux Facebook group by clicking the link below. This is a great way to ask questions and connect with other PCO’s.

Bug Bux | Facebook

In today’s episode, Allan and Eric welcome Juan Godinez. Juan started in the pest control industry in 2006 as a door-to-door sales rep for Rove Pest Control. He soon became Rove's top sales rep and manager year after year. He is currently involved in several aspects of Rove’s growth strategy across its various markets. Allan, Eric, and Juan discuss the importance of understanding the costs of doing D2D from both a practical aspect and a financial aspect. A pest control owner must have a solid plan and training systems in place to create a space where D2D reps can be successful.

To get in touch with Juan, email him: [email protected]

In today’s episode, Allan and Eric discuss the pros and cons of hiring family members for your pest control company. It is very common for business owners to hire family members. Demonstrating favoritism towards a family member is a common mistake made when hiring family. A benefit to hiring or partnering with family is building a legacy for generations to come.

In today’s episode, Allan and Eric welcome Craig Shetterly. Craig is the Founder and CEO of Contatto Marketing, a digital marketing start-up. The focus of contact marketing is to get a meeting with anyone by creating a specific campaign designed to connect with high-value prospects or CEOs. Finding prospects that really matter takes hard work and needs to be individualized.

For more information, visit Contatto Marketing – Marketing Agency

Craig can be reached at:
817-262-9597

[email protected]

In today’s episode Allan and Eric welcome David Gilmer and Brad Berdine. David is the COO of proof. Pest Control and he is the Co-Founder of Rana Hub. Brad is the owner of Simple Realty Bits and has been a software engineer for 14 years. Rana Rub is a CRM platform designed for pest service professionals and the systems they use. Having clarity and transparency between your marketing company and your operational staff is important when making decisions for your company. In addition, Allan advises PCO’s to manage with macro data and solve problems with micro data.

In today’s episode, Allan and Eric discuss their previous experience of attending PestWorld. Each year, the show gathers thousands of pest control professionals and vendors. Attending PestWorld is a great way to network with vendors and other PCO’s. In addition, the convention also offers a nice variety of educational opportunities, and they have a large exhibit hall displaying new products and technology for the pest control industry. Thank you, Becky

In today’s episode, Allan and Eric discuss why having the opportunity to learn from your competition can greatly improve and build your pest control company. Learning from the successes and failures of your competitors will save you time, resources, and money. In addition, having a mentor, and being a mentor will play a big role in your growth and success as a PCO. A good mentor will focus on the importance of personal development, problem-solving, setting goals, and creating accountability.

In today’s episode, Allan and Eric talk about the importance of non-peak season projects. Catching up on projects and tasks that you typically would not have time to work on during the busier summer months is a perfect time to work on non-urgent tasks. Creating a list based on urgency will help make upcoming projects manageable while keeping your team organized and focused.