In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers. 

0:00 - Introduction

0:40 - Meet JP Guidry: Guidry Golf and Sports

2:05 - JP's PT journey and years of experience

4:35 - Transition to golf-focused physical therapy

6:45 - Building a mix of in-person and online services

9:00 - Key marketing strategies to find clients

11:15 - Learning the power of simple and effective messaging

13:25 - Using social media to grow your PT business

15:10 - Importance of building strong client relationships

18:35 - Overcoming challenges during COVID-19

21:45 - Tips for starting and scaling a cash-based practice

23:40 - The value of mentorship in building your business

26:20 - JP’s parting shot for PT business owners

With over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He covers the balance of in-person and online services, how he markets to golfers, and the lessons learned from navigating the challenges of COVID-19. Tune in for actionable insights on marketing, client retention, and growing a non-traditional PT business.

Key topics include:

How JP Guidry transitioned into the golf niche

The benefits of in-person vs. online PT services

Marketing strategies for physical therapists

Tips for growing a cash-based practice

Overcoming business challenges during COVID-19

Whether you’re a physical therapist, a PT business owner, or just passionate about golf, this episode offers practical advice to grow your practice and help your clients improve their game.