This week’s conversation is with James Clear, a writer and speaker focused on habits, decision-making, and continuous improvement.

He is the author of the New York Times bestseller, Atomic Habits.

His work has appeared in Entrepreneur magazine, Time magazine, the New York Times, the Wall Street Journal and on CBS This Morning.

His website, jamesclear.com, receives millions of visitors each month and hundreds of thousands subscribe to his popular email newsletter.

So why do habits matter?

We all have tons of habits, things like signing your name or knocking on the door, ringing the doorbell, tying your shoes or unplugging the toaster after each use... but how do we build more important or meaningful routines around things that really matter to us?

For James, it starts with choosing what you want to optimize for and the type of identity that you want to reinforce, the type of person you want to become.

So in this conversation, we dive into some best practices for habit development and how to create a system that is organized toward the outcome you desire.

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