In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off.

Here's what you'll learn:

• Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares them to the revenue generated. Discover how to calculate your ROI and why it's a game-changer for your business.
• Time ROI: Explore the value of your time investment in wedding shows. Lindsay reveals how just a few hours at a show can translate into significant returns, both immediate and long-term, and why time is a crucial metric to track.
• Appointments Booked: Learn why the number of appointments booked at a wedding show is a vital gauge of success. Lindsay shares insights into the power of face-to-face interaction and how it leads to a surge in consultations and tours, directly impacting your bottom line.
• Weddings Closed: Finally, Lindsay delves into the ultimate measure of success—weddings closed. Discover why warm leads generated from wedding shows have a higher conversion rate and how they translate into meaningful connections and revenue gains for your business.

With Lindsay's expert guidance, you'll gain invaluable insights into the effectiveness of wedding shows and learn how to maximize your ROI. Don't miss this episode of The Build That Business Podcast—subscribe now and start building your business smarter, one wedding show at a time!

In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn:

• Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.
• Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.
• Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead to glowing referrals.
• Content Repurposing: Find out how to breathe new life into old content, reaching fresh eyes with minimal effort.
• Chatbot Strategies: Unveil the power of automated assistants in streamlining communication, from scheduling appointments to providing instant pricing information.

Tune in to implement these actionable insights and watch your bookings soar! Don't forget to grab Lindsay's free guide at LindsayJWilliams.com/Boost and subscribe for more valuable tips. Happy booking, and keep building those businesses!

Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience…

Top reasons to listen to the entire episode:

1. Special needs moms chasing their dreams are not alone.
2. A child with ASD is exactly who they are meant to be.
3. Let's build our businesses around our lives instead of the other way around.
   
   

Full Show Notes Here!

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Do you put people before profit? Or have you been taught to focus on profits at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been very strategic for the growth of my business. I discussed this with Renée Sabo (who also has a big heart for service) on her podcast, The Confetti Hour. Take a listen to our conversation...

Top reasons to listen to the entire episode:

• Learn how to self-promote gracefully.
• Identify what you can realistically do to serve well.
• Think about whether a situation is an annoyance or an opportunity to shine.

Full Show Notes Here!

Mentioned Resources

How I 10x'd my Wedding Business Masterclass

How to Make Your Competition Irrelevant

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The Confetti Hour Podcast

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and I discuss why you need warm leads in your business and how to get them, so keep listening!

Top reasons to listen to the entire episode:

• Don't be known for your bullet points.
• You want to be known for the value that you bring to the table.
• Create content, get visible, and show up when your people are ready to buy.

Full Show Notes Here!

Mentioned Resources

How I 10x'd my Wedding Business Masterclass

Honeybook Freebie

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The Wedding Pro CEO Podcast

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Have you ever worked with a dream couple and thought, "I wish all my clients were like them!”. Did that make you think about what you could do to attract more of the same type of clientele? My guest, Heidi Thompson, is the queen of cloning clients. Listen in to find out how to get your favorite clients to tell you exactly what it takes to attract more couples just like them!

Top reasons to listen to the entire episode:

• It’s impossible to market to people unless you understand who they are and what they care about.
• Your marketing messages might be off even if you're solving your clients' problems.
• You have to speak the same language as your ideal clients and not assume anything.

Full Show Notes Here!

Mention Resources

Wedding Business CEO Summit January 23rd - 27th 2023

Free Download: The Ultimate Marketing Checklist For Wedding Pros

How I 10x'd my Wedding Business 

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

How many social media posts have you seen about someone having their “highest grossing year yet”? You know the ones… They're typically on bright, colorful backgrounds, and it’s usually only the first week of January when they announce this is their million-dollar year! This might seem harmless or like just another post in the scroll. But my guest, Bevin Farrand, explains why they're actually harmful to your business...

Top reasons to listen to the entire episode:

• Your big, bold statements are ruining your business because you're asking for blanket support.
• There comes a time when you need to bring in people who will question your dreams.
• No matter whether someone supports you or not, you should not let it influence your decision-making.

Full Show Notes Here!

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All The DAMN Things Podcast

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Are you ready for something a bit different to kick off 2023? In this episode, I share my podcast interview with Courtney Hopper and Dana Kadwell on the Hustle + Gather podcast. Usually, when you're a guest on someone's podcast, you get a list of questions ahead of time, so you can prepare… but not with these ladies! This episode was totally unscripted, so the conversation was completely natural and fun. Listen in for a real, raw look behind the scenes at how I built my business and the struggles I faced along the way.

Top reasons to listen to the entire episode:

• Learn how to build business relationships early on.
• Understand how people connect with people, so leads will be easier to close when they trust and like you.
• Discover why sometimes taking a nap is the most productive thing you can do.

Full Show Notes Here!

Mentioned Resources

Hustle + Gather, with Courtney and Dana

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Welcome to part two of this two-part series. If you haven't listened to episode 76, I'd love for you to go back and catch the beginning of this conversation! In this episode, Nikisha King-Hidalgo and I continue our conversation about the book, A Happy Pocket Full of Money, and how you can apply it to your own life. If you want to reframe your mindset when it comes to your business, goal setting, and life, then be sure to tune in!

Top reasons to listen to the entire episode:

• Discover why wanting comes from a place of scarcity.
• Learn how Nikisha already has everything she needs.
• Find out how your subconscious dictates your thoughts, values, and beliefs.

Full Show Notes Here!

Mentioned Resources

A Happy Pocket Full of Money

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Have you ever read a book that radically changed your life? Is there a book you have to share with everyone you meet because you know it will change their lives as well? That's exactly what happened with me and my next guest, Nikisha, and I'm glad not only that she's here to discuss that book and how you can apply it to your own life, but that she introduced me to it. If you're someone who dreams of achieving your goals, but gets hung up wondering how to make them happen, then this episode – and book – is for you.

Top reasons to listen to the entire episode:

• Discover why you need to work diligently to reshape your vision and your subconscious thoughts.
• Learn why being mentally present is the hardest thing to do, but it’s physically easy.
• Finding moments of gratitude and gratefulness can help you stay present.

Full Show Notes Here!

Mentioned Resources

A Happy Pocket Full of Money

Connect with Nikisha

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.