Build That Business

Build That Business

By Lindsay van HarsselBusinessEntrepreneurshipMarketing
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Build That Business episodes

  • 75: Encore: 6 things you should be doing during your slow season

    How do you get through the slow months of your business? Do you get anxious because you aren't bringing in revenue during the holiday season? Maybe start trying to fill your time and grasp at small jobs just to keep your business afloat. Or maybe you're not totally sure what you should even be doing. Believe me, I've been there. But these slow months are now my secret weapons!! And they can be yours, too.

    Top reasons to listen to the entire episode:

    • Find out why you need to be clear and concise in your messaging.
    • Discover why it's time for you to start automating things in your business.
    • Learn how to set up your business processes during this time so that they work for you when you're not there.

     

    Full Show Notes Here!


    Mentioned Resources

    My Custom Ceremony Programs

    Date-Based Email Sequence

    Building a StoryBrand


    Connect with Lindsay

    Website

    Facebook Community

    Instagram


    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

    17 min
  • 74: Signs That Your Niche Isn’t Working for You (and How to Fix it) with Chanda Daniels

    Do you find yourself saying “Yes” to any and all potential clients just to pay the bills? Even when you know they’re not going to be a great fit for you? I get it! I’ve felt that pressure and I’ve been there. My guest, Chanda Daniels, has been there too and knows firsthand how limiting it can be for your career. While finding and sticking to a niche can be hard, it is one of the most important things that you can do for your business.

    Top reasons to listen to the entire episode:

    • Learn how seeking under-served communities can help you find a niche
    • Why you need to say No
    • How to stay current with the times while staying true to your specialty

     

    Full Show Notes Here!


    Mentioned Resources

    Goal Setting Freebie

    Pretty Pair Bride - Inspirations for Plus Size Brides

    ELOQUII - Sizes 14-28


    Connect with Chanda

    Chanda Daniels Planning & Design

    Facebook

    Instagram

    LinkedIn

     

    Connect with Lindsay

    Website

    Facebook Community

    Instagram

    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout.

    36 min
  • 73: 3 reasons people aren't buying

    Have you ever been contacted by a couple only to get ghosted after your initial response? Or maybe you had a few promising conversations with them, but they backed out at the last minute. There's nothing worse than feeling rejected and having dry spells in your business. But when you understand the reasons behind why people aren't buying, it can change how you approach, well, everything. Ready to get to the bottom of this? Keep listening…

    Top reasons to listen to the entire episode:

    • There will be people willing to pay for your services if they want them badly enough.
    • If you stick to the rules you set for your business, your calendar will fill up, and you will be less stressed.
    • Customers who don't care about your product or service aren't bad people, and they're just not your customers.

     

    Full Show Notes Here!


    Mentioned Resources

    How to Make Your Competition Irrelevant

     

    Connect with Lindsay

    Website

    Facebook Community

    Instagram

    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

    13 min
  • 72: Break Out of the Sea of Sameness With the Power of Storytelling with Aleya Harris

    When you look at other people's content, do you ever compare yours to theirs? You think, “hey, this is working for them, so it should work for me, too!” So many of us make this mistake (myself included!). The thing is, the more you compare yourself to others, the more you’ll fall back into the sea of sameness. The secret sauce to standing out is radically authentic messaging, strategy, and copywriting. My guest, Aleya Harris, is a StoryBrand-certified guide who helps entrepreneurs with just that.

    Top reasons to listen to the entire episode:

    • After you master your craft, you need to master the next level.
    • Stop comparing your story to what other people are saying.
    • Start digging deep and getting real with yourself to excavate and replenish.

     

    Full Show Notes Here!

    Mentioned Resources

    Building a Story Brand 

    Building a Story Brand Amazon

    Website Copy Walk-Through Video - join the Facebook Group to watch!

    The Recalibration Guide

    3 Ways to Revamp Your Brand Messaging to Stand Out From the Competition

    Connect with Aleya

    Website

    Facebook

    Instagram

    LinkedIn

    Podcast

    Connect with Lindsay

    Website

    Facebook Community

    Instagram

    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

    47 min
  • 71: How I turned my slowest month into my busiest

    Do you consider December a total loss in terms of sales? Is the winter wedding season pretty dismal? I was right where you are until a year when I discovered my secret weapon... listen in to find out what it is.

    Top reasons to listen to the entire episode:

    1. Discover why December isn't a total loss in terms of sales
    2. Find out what your best seller is - what everyone requests
    3. Use this time to make plans for the upcoming year

     

    Full Show Notes Here!

    Connect with Lindsay

    Website

    Facebook Community

    Instagram

    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

    7 min
  • 70: Taming your 8 CEOs with Jen Taylor

    Did you know that most creative people are right-brained? You may be wondering, “Lindsay, what does that mean?” Well, they tend to think more creatively and are less organized. Is your business wildly imaginative and expressive but lacks the structure needed to create logical systems? Then you’ll want to keep listening! In this episode, my guest, Jen Taylor, helps creatives streamline their workflows, processes, and procedures so they can grow their business and spend their time doing what they love most: creating and spending time with their families.

    Top reasons to listen to the entire episode:

    1. The longer you keep working on your business without stepping away, the more likely you will burn out.
    2. By automating, outsourcing, and creating a workflow, you'll have more time to do other things.
    3. Writing down these eight major parts of your business and what you need to focus on is a priority.

     

    Full Show Notes Here!

    Mentioned Resources

    How to Scale Your Wedding Business as a Solopreneur

    Free Training - How I 10x’d My Wedding Business 

    Harness the 8 CEOs

    Small Business Task

    Connect with Jen

    Website

    Facebook

    Instagram

    LinkedIn

    Podcast 

    Connect with Lindsay

    Website

    Facebook Community

    Instagram

    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

    34 min
  • 69: Happy Anniversary! It’s Time to Get Back to Business Basics

    Have you ever felt a gnawing sense of guilt in your chest when it came to making a business decision? Maybe you were tempted to take advice that didn’t align with your gut feeling. I've been there and guess what? It was my intuition talking, but I ignored it. Keep listening to find out what I learned…

    Top reasons to listen to the entire episode:

    • Focus your business on what matters most
    • Check-in with your clients to see how they’re doing and how you can support them
    • Take your gut feeling into account when following advice

     

    Full Show Notes Here!

    Mentioned Resources

    Free Training- How I 10x’d My Wedding Business

    Connect with Lindsay

    Website

    Facebook Community

    Instagram

    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

    14 min
  • 68: The Power of Community with Natalie Franke

    How much time do you devote to loving on and really knowing your people? My guest, Natalie Franke, is a powerhouse inspiration; and she believes people are the most important thing. So, it shouldn't surprise you that she built a community of 76,000 entrepreneurs strong called, "The Rising Tide Society" - you might have heard of it.

    Natalie and I dive into why having a community over competition mindset is a competitive advantage, how to utilize social media to cultivate true relationships, how to lean on community through difficult times, and so much more. I took some golden nuggets that I highlighted w reading her book, "Built to Belong," and asked her to elaborate. She even shares the topic of her next book (for the first time ever on BTB).

    If you're a "Community over Competition" kinda person, you'll want to pop in those earbuds and tune in to hear Natalie's magic.

    Top reasons to listen to the entire episode:

    1. Empathy allows you to understand what others are going through and what they've endured to get where they are.
    2. Those who have adopted a mindset of community over competition are set up for success in a way that others are not.
    3. Relationships lead to success.

    Full Show Notes Here!

    Mentioned Resources
    Built to Belong Book
    Honeybook Freebie

    Connect with Natalie
    Instagram
    The Rising Tide Society
    TikTok

    Connect with Lindsay
    Website
    Facebook Community
    Instagram

    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

    1 hr
  • 67: Using email marketing to help you grow your business smarter, not harder with Kendra Swalls

    Do you know why it's so important to have an email list? You may wonder what to say in those emails or what mistakes you might make. I asked my guest, Kendra Swalls, specific questions about the wedding industry, the lifespan of our clients, and email marketing.

    Top reasons to listen to the entire episode:

    • Find out how to avoid some common email marketing mistakes
    • Learn how social media content differs from email content
    • Discover how to set up your emails, so they meet your audience where they are

     

    Full Show Notes Here!


    Mentioned Resources

    Kendra's Email Marketing Starter Kit 

    Lindsay's 7 Must-Have Email Templates for Wedding Professionals

     

    Connect with Kendra

    Instagram

    Paisley Layne Photography Instagram

     

    Connect with Lindsay

    Website

    Facebook Community

    Instagram

     

    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

    52 min
  • 66: Start planning NOW to make more money in 2023

    Are you ready to start planning for profits for 2023? Maybe you're thinking, Lindsay, quarter four just started! It's time to focus on the holidays… What if I told you now is the perfect time to start planning for profits for next year?

     

    Top reasons to listen to the entire episode:

    • Discover how to get crystal clear about your goals
    • Learn how to find out when production and sales are high
    • Get tips on creating a plan to reach your goals

     

    Full Show Notes Here!

     

    Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

    20 min

About Build That Business

From the publisher's feed

What if the most important investment you ever made in your business had nothing to do with your business?

Build That Business is the podcast for the entrepreneur who is done playing…

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