Welcome to the build that business podcast, episode 49. Today, I’m sitting down with the lovely Sarah Lewis of Slate and Brush to talk about her slow growth strategy. This episode took so many amazing turns, I can’t wait for you to dive in.

We talked about learning what to say yes to in the beginning stages of your business, how to grow a portfolio of work that people actually WANT to buy, the importance of staying true to yourself as you build your business (instead of trying to be like everyone else) and how to trust the process when you’re playing the “long game” while building your business. This conversation with Sarah was such a pleasure because while I agree that slow growth makes for strong roots - it’s not always easy you’re in the thick of it. Sarah explains what slow growth is, how she did it and and how it’s paid off of her business. Without further ado, let’s dive in!

Mentorship Opportunities: https://lindsayjwilliams.com/mentorship
Simplify and Streamline Your Business Workshop: www.LindsayJWilliams.com/streamlineworkshop

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/shownotes/49

Follow Sarah Lewis:
Website: https://slateandbrush.com/
Instagram: www.instagram.com/slateandbrush/
Facebook: www.facebook.com/slateandbrushdesignstudio

I am so excited to introduce you to your new digital marketing best friend - she really needs no introduction but here it is:

She’s a mom of two, the host of the Goal Digger podcast, author, educator, and the one helping us ask better questions, Jenna Kutcher. In today’s episode, we dug into topics like how to take a leap of faith, how a season of hustle got her to the harvest she has today (I asked if she would’ve done anything differently as she built her empire), and how to learn to listen to your intuition… we covered it ALL just for your ears today.

In her debut book, “How Are You Really?” Jenna goes a step further with the question all of us seem to skim past.

When someone asks “How are you?” … I’m going to guess that you reply with “Fine, Good, Great, Hanging in there!” I know, I’m guilty of it too. But Jenna added one simple word that can change everything - that can start us on a path to creating our own truly fulfilled life. She asks, “How are you, really?”

What if we stopped ourselves and truthfully answered that question? What truths might we uncover? Jenna pulls back the layers and shows us how to find that answer. And how to create the future we want with the tools we have - by getting to know the most important person on the journey - ourselves. The book releases June 28th but if you’re tuning in before then, you can preorder now at
www.howareyoureallybook.com (and snag her amazing pre-order bonuses).

Oh, and Jenna and I have an extra special treat for you. We’re giving away 10 copies of the book! All you need to do is screenshot yourself listening and tag Jenna and I. I’ll draw the winners on Launch day (June 28th)

Without further ado - let’s welcome Ms. Jenna Kutcher to the show!

Ready to dive in? In today's episode, we'll cover:
1. How to take a leap of faith when you don’t have the security cushion of your 9-5 (maybe due to the pandemic, recession, lay offs).
2. Is hustle really a dirty word? I asked Jenna about her seasons of hustle as she built her empire and if she would do anything differently today.
3. How to trust your intuition. Jenna teaches us how to listen to our own voice and how to make decisions that align with our values and goals for our life.

Thanks for tuning into today’s episode of the Build That Business Podcast!

Free Masterclass: “How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/48

Follow Jenna Kutcher:
Order the new book “How Are You Really?”: www.howareyoureallybook.com
Website and resources: https://jennakutcher.com/
Instagram: https://www.instagram.com/jennakutcher/
Facebook: https://www.facebook.com/jenna.kutcher/
Pinterest: https://www.pinterest.com/jennakutcher/
Listen to the Goal Digger Podcast: https://jennakutcherblog.com/goal-digger-podcast/

You’re listening to the Build That Business Podcast, episode 47. Today, I have my good friend Kristen DeBats coming on the show to talk about my favorite thing even - I’m in heaven. Today, we’re talking about bridal shows, wedding shows and the power of staying in front of your audience face-to-face. Kristen is part of the Wedding In New York team (they serve Buffalo, Rochester and Syracuse) and she and her team throw the most wonderful bridal shows. I owe so much of my success to her and I’m just so grateful for her.

What we’ll cover :
1. Bridal Show Myths. Why do you think that bridal shows sometimes get a bad wrap? People say they won't work, they’re full of freebie seekers, their ideal client isn’t at the show - ALL total excuses in my opinion. But let’s just talk about those and nip them in the bud.
2. Why is face to face marketing still important in the age of social media?
3. How to choose what event is right for you and your business? What are the first steps if people listening are like - okay I’m ready to give this a shot!
4. How to prepare for a Bridal Show - the show prep, what to do at the show, and the follow up.
5. How to track your ROI. Was the show worth it?

Thanks for tuning into today’s episode of the Build That Business Podcast!
My Signature Course - The Bridal Show Blueprint (How I made $25k in 24 hours) www.LindsayJWilliams.com/bridalshowblueprint

Workshop happening July 11th - “25k in 24 hours - the Power of Bridal Shows” Workshop waitlist: www.LindsayJWilliams.com/JulyWaitlist

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/shownotes/47

Follow Kristen:
Buffalo Instagram: https://www.instagram.com/buffalowedding/
Rochester Instagram: https://www.instagram.com/rochesterwedding/
Syracuse Instagram: https://www.instagram.com/syracusewedding/
Email Kristen to get the Bridal Show Guide: [email protected]

Simplifying and Streamlining your business Workshop: www.LindsayJWilliams.com/juneworkshop
** Enter Coupon Code EARLYBIRD before June 8, 2022 ** 
Honeybook Coupon Code (50% off the year): http://share.honeybook.com/lindsayjwilliams

You’re listening to the Build That Business podcast, episode 46.

Can I be honest with you for a sec? I didn’t want to record this episode because it kind of feels like I’m breaking bad news to a friend. I see so many people in my community eager to add on more, and say yes to all of these new and exciting opportunities - and I know this lights you up but as your BUSINESS coach - I have to grab you by the shoulders, look you in the eye and break something to you. This is KILLING your wedding business.

What If I told you that I was able to grow my wedding stationery business to $300k in yearly revenue by only offering 3 paper types, 95% digital printing and really none of the fancy upgrades. Because let me break it down - the more variables you add the more complicated things get. Finding vendors, sourcing material, production time, production process, quoting, even things like encouraging your couples to make a decision or say yes to working with you.

KEEP IT SIMPLE. And I know in an industry like the wedding industry this isn’t always easy. People want what they want and new trends are popping up all the time. It can be so easy to hop from one thing to the next and lose sight of how you want to run your business. So today, I want to talk more about your offerings (your products and services) and how pairing this down is going to change your business.In today's episode, we'll cover how doing it all is killing your margins, profits, quoting process and production.

Ready to dive in? Let’s listen!

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/46

Simplifying and Streamlining Your Business Workshop: www.LindsayJWilliams.com/juneworkshop
Date Based Email Sequence: www.LindsayJWilliams.com/datebasedemails
Honeybook Coupon Code (50% off the year): http://share.honeybook.com/lindsayjwilliams

You’re listening to the Build That Business podcast, episode 45. Today, we are talking about how to take things off of your plate when you are a solopreneur. If your business is growing and you find yourself drowning in client work with little to no time to work on your business or you know, have a life - I want you to listen to this episode and grab a notebook.

Maybe you’re not quite at a place in your business where you can hire a team of people - BUT you can sure as heck get a team of tools on board to help you run more efficiently. Believe me, I scaled my business from $30 to $300k as a mighty team of ONE. Automation is my middle name… so excited to dive in today.

Ready to get started in? In today's episode, we'll cover:
1. How I use HoneyBook to automate proposals, contracts and invoices in my wedding business
2. How I use date-based email triggers in my email marketing to keep clients on track, and as an up-selling tool
3. How to automate your calendar, schedule, and availability to book more appointments.

Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/45

You’re listening to the Build That Business podcast, episode #44. Today, I had the absolute pleasure of sitting down with the Reels Queen herself, Brandee Gaar. I learned SO many tangible tips from this conversation and if you’re thinking about getting started with reels, or maybe you’re already a Reels pro - I guarantee you’ll get so much out of this episode too.

If you haven’t yet met Brandee, she is the go-to business coach and resource for wedding professionals and creative business owners who want to transform their small business from an expensive hobby into a thriving and successful career that gives them the financial and time freedom they deserve.

In this episode, we talk about why Reels are so important, how to do them, what to say, what to focus on, what they look like in the big picture of your marketing. She just blew my mind in this episode. Ready to dive in? In today's episode, we'll cover:

1. WHY are Reels so important for our business. What are they going to do for us and our visibility?
2. How do we plan our reel content? What if people listening are wondering, “What do I even say?!”
3. We talk about the full marketing funnel. Reels are at the top of the funnel, then what do we do from there? How do we take them from reels to social to buying?
4. The three main types of reels for your business: Educational, Inspiring, Entertaining.

FREE MASTERCLASS: “How I 10x’d my Wedding Business - $30k to $300k in just 5 years” - www.LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/44

Follow Brandee:
The Reel Traffic Tool Kit Course: www.BrandeeGaar.com/learn
Website: www.brandeegaar.com/
Podcast: The Wedding Pro CEO
Instagram: @brandeegaar
Facebook: ​​https://www.facebook.com/BrandeeGaarOfficial

Red Flag Email Template: LindsayJWilliams.com/email
Date Based Email Sequence: LindsayJWilliams.com/datebasedemails

You’re listening to the Build That Business podcast, episode 43. Today, we’re covering something that isn’t always fun to talk about but so important - challenging client situations. And we have ALL been there, no matter how bad we want to forget.

Raise your hand if you’ve had a client who insists on texting you at all hours of the evening, no matter how hard to try to enforce boundaries. Or maybe you’ve been in a situation where the client is the sweetest person in the world, but everything seems to be so chaotic as you work together (does the word deadline mean anything to you?!). OR maybe you actually disappointed a client, hey we’re human after all. Today, we’re pulling back the curtain and talking about all of it.

My hand is raised too, and maybe I’ve got a few other limbs in the air too. Because after over 1500 weddings under my belt, I’ve seen it all and I’ve learned a thing or two on how to handle these sticky situations. Ready for some real talk? Let’s get into it…

Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/43

Welcome to the build that business podcast, episode number 42! Today, I had the absolute pleasure of sitting down with Hayley Luckadoo, host of the Females on Fire podcast and may I just boldly say - this episode is hands down the most powerful one we’ve put out to date.

Hayley is a marketing coach, high energy motivational speaker, and podcast host. She focuses on helping women in business fill the gaps in their sales and marketing processes to create better and more profitable strategies that actually convert into revenue, and empowering entrepreneurs to let go of the things holding them back, step into who they truly are, and go after their biggest and wildest dreams.

Today, we dove deep into the power of “Yet” - This acronym “YET” has a double meaning for her and explains it all in today’s episode. I don’t want to give too much away because you just gotta listen, it’s so good. Hayley helps walk us through how to Find Fulfillment While Audaciously Pursuing Your Dream. Bottom line - this episode will absolutely change your life.

Ready to dive in? In today's episode, we'll cover:
1. What the acronym Y.E.T. means and how do we put it into practice.
2. How to embrace where we’re at today and celebrate our wins, while still chasing our goals.
3. How this practice has changed Hayley’s life through her podcast, events, motivational speaking, marketing company and more.
4. How the question, “What would it take?” can bring your biggest, boldest dreams to life
5. A request for Taylor Swift :)

Thanks for tuning into today’s episode of the Build That Business Podcast!

Free Masterclass: “How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/42

Follow Hayley:
Website: www.hayleyluckadoo.com
Females on Fire Podcast
Instagram: @Hayleyluckadoo

Free training mentioned in the episode: LindsayJWilliams.com/masterclass
Free guide mentioned in the episode: LindsayJWilliams.com/competition
Book mention in the episode: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

You’re listening to the Build That Business podcast, episode 41.
I don’t know if anyone listening can relate to this - but when I first started my business I constantly looked at what the competition was doing. I built my website just like theirs, I chose my brand colors to look similar to theirs. I used language like, ‘We’ or ‘Our team of experts' to make me look bigger than I was so that I could be in the same league as the big wedding stationery companies.

Can anyone relate to this? Or maybe you’re following a bunch of your competitors and you’re getting ideas from there? They’re doing instagram reels so you need to do reels. They’re offering a certain type of service, so maybe that’s something you should offer? I know I’m not alone here.

So today, we're NOT going to talk about how to compare yourself to your competition, we’re not going to talk about how to get ahead, or how to be better than them. We're going to go a step above all of that … we’re going to cover how to make the competition totally irrelevant. We’re going to open up a whole new dimension to your business and a new way of thinking about your marketing. Get ready to blow your mind.

Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/41

Welcome to the build that business podcast, episode number 40!

Oh you are in for a treat today! We have Dolly DeLong in the house to talk about how to put personality into automations & systems. Not only is her name Dolly and she’s from Nashville (so you know we instantly became BFFs) - but Dolly drops so much gold in this episode. From tips on how to set up systems and workflows and automations, we talk about what to say in these canned emails, how to get more comfortable on video - all the things.

You see, Dolly is a multi-passionate creative business owner who is a Nashville based family & personal branding photographer, in addition to photography she is a systems and workflow educator where she helps educates other creative business owners in learning how to take baby steps in setting up systems and workflows in their own business (because systems and workflows are magic). She is the host of the Systems & Workflow Magic Podcast (a podcast for creative entrepreneurs who want to know how to find the magic (and clarity) in systems, strategic workflows, & automation for their business! )

Ready to dive in? In today's episode, we'll cover:
- The number one mistake that most creative business owners make when they’re thinking about implementing systems into their business
- How incorporating systems and automation can grow your business.
- How to infuse your personality in your business (even when using automation). We talk about emails, video, social - ALL the things.

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/40
50% off Honeybook Coupon Code: http://share.honeybook.com/lindsayjwilliams

Follow Dolly:
Dolly’s Dubsado code for 20% first month or year: dubsado.com/?c=dollydelongeducation
Dolly’s Dubsado Freebie: (how to get started with Dubsado as a Creative Biz Owner): https://dollydelongphotography.com/getting-started-with-dubsado
Website: https://dollydelongphotography.com/
Podcast: https://dollydelongphotography.com/podcast
Instagram: https://www.instagram.com/dollydelongeducation/