You’re listening to the Build That Business Podcast, Episode number 31. Today, I’m chatting with Kathy Young of Rekindle Communications to talk about your brand voice, specifically how to write copy that connects BEFORE it converts.

Kathy breathes life into your message one word at a time. She brings her 2+ years of marketing agency experience to ambitious yet hustle-averse creatives who value connections as much as they do conversions. Between wordsmithing and Chick-fi-la trips, you'll find her in the back patio enjoying a smokey firepit with her husband and Goldendoodle—both of whom are old souls.

Today’s episode is full of tangible tips that you can implement right away in your brand messaging and copywriting. So, if this was on your todo list for this season, grab those earbuds and lean in. Let’s get to it…

In today's episode, we'll cover:
- How do you discover your brand voice?
- How to build your personal brand with the concept of "isms." What are they and why do we need them?
- What are some of the key elements to a high converting website?
- What are good market research questions to ask your audience/questions to include in a testimonial to inform your messaging?
- How do you draw inspiration from other brands without leaning into too much inspiration (aka copying)
- Why is it important to establish a brand message first before diving into web copy?

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/shownotes/31

Follow Kathy:
Website: https://rekindlecommunications.com/
Instagram: https://www.instagram.com/rekindle_communications/
5 Ways to Instantly Improve Your Website Copy: https://rekindlecommunications.com/5-tips

You’re listening to the Build That Business Podcast, Episode number 30. Today, I’m chatting with Katie McFarlan of the Dakota Design Company about the benefits of improving your client experience.

Katie helps interior designers and wedding planners who are buried in business operations get back to doing the creative work they love. I create and improve their processes and set up systems so they can streamline their workload, move their business forward, and free up their time to focus on the things that matter most.

Today’s episode is packed with ways that you can simplify your business and make life easier for you and your clients this year. It’s definitely a note taking episode and the PERFECT way to start off 2022. Grab that pen, grab that notebook, pour yourself a cup of coffee and let’s get to it…

In today's episode, we'll cover:
- What are the key components of a strategic client experience process?
- What are the operational benefits of improving the client experience?
- What are some simple things wedding pros can do right now to tighten up their process and reduce overwhelm?
- What are some mistakes I see service providers make when it comes to their client experience?
- What are some industry wide issues service providers are experiencing right now?

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/30

Follow Katie:
Website: https://www.dakotadesigncompany.com/
Instagram: https://www.instagram.com/DAKOTADESIGNCOMPANY/
Katie’s Client experience Blueprint: www.dakotadesigncompany.com/hooplahouse

Enrollment for The Wedding Booking Blueprint is now OPEN! 
Click here for more details: www.LindsayJWilliams.com/enroll
* Doors Close Thursday, January 27th *  * 

Let me ask you, do you feel like you’re pushing so hard, showing up consistently, and serving your clients, but you just can’t seem to grow?

I felt the exact same way 2 years into my business. I was working SO hard, but I just felt stalled out. But listen, I’ve cracked the code of creating connections with my clients to warm up the lead and close more sales, and THAT my friend, is what has allowed me to grow my business to $300k in yearly revenue.

Now, I have a close rate of 96%, and I’m sharing ALL about it in this episode. But above all else, I feel so much better. I’m confident that when I sit down to work, I’m working on the right things. The needle movers. I’m growing my business every single week. I’m sharing how I cracked the code and how you can too.

The secret weapon? My signature course, The Wedding Booking Blueprint.

Now, because there's a lot to cover in this episode, I'm going to jump around a bit so we can cover all of the details, but here's what to expect. I'll be talking about what The Wedding Booking Blueprint is all about: who is it for, what does it solve for wedding professionals, what each module looks like, what's inside of the course, some results from past WBB students, and then, I'll be gushing about what WBB means not only to me, but to some of my students as well.

As I am recording this episode, we are in an extra special time around here. It’s sneak peek time. That means that if you've been thinking about building, growing or scaling your wedding business, you can get access to module one of my signature course for free. No strings attached. You have from now until Tuesday, January 11, 2022.

Click here for free access to module 1: www.LindsayJWilliams.com/sneakpeek

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

You’re listening to the Build That Business Podcast, Episode 28.

Today is the last episode in 2021 and we are going to end with a good one. I had the pleasure of sitting down with Hannah Bjorndol of the Everyone Wins podcast and she’s diving into how to set a personal vision statement. Hannah gave SO much insight in this episode and got me fired up to start off this new year on the right foot. I immediately signed off with her after recording and got to work on my personal vision statement, and I hope you do the same after listening. Whether you’re catching this soon after in the air before the new year or months down the road. This practice is something that is going to change your life and business. Promise me you’ll take some time to do the work and make it happen. So, without further ado, let’s dive in to today’s episode with Hannah.

In today's episode, we'll cover:
1. Why burnout is so common amongst entrepreneurs and how it correlates with our ability to set a clear vision for our business (and actually stay focused on it)
2. What is a personal vision statement and why is it so important?
3. What are the steps to getting started and how do you write a personal vision statement?
4. How does manifesting and goal setting correlate with your personal vision statement?
5. Once you have a personal vision written, how do you actually use it to grow your business?
6. What are some tips to stay on track this year if we feel ourselves getting off track or if we feel that burnout sneaking up on us?

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/28

FREE RESOURCES:
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams

FOLLOW HANNAH:
Website: http://hannahbjorndal.com
Personal Vision Workbook: http://hannahbjorndal.com/vision
Instagram: https://www.instagram.com/hannahbjorndal/

Hi there, everyone! This isn’t going to be your typical episode, it’s just a quick hello, a thank you and some holiday wishes. Thank you for allowing me to come on your journey of building your business this year. I’m just so grateful for your support and for the opportunity to be in your ear buds week after week. This podcast has been one of the most rewarding (and fun) things I’ve done in my business and I can’t wait to see where it takes all of us in 2022. Whether you just started your business this year, or you’ve been in this game for a while - I want to tell you how proud I am of you. I’m sure you don’t hear it enough, but you’re doing a great job. We entrepreneurs are a magical breed. We’ve been through hell and back this pandemic and we’re still swinging. We’re still fighting our way through this and we will find a way to thrive again. I want to remind you to keep going this year. To stand back up when things get hard and that it’s also okay to sit down once in a while if you need to. This has been hard. Building a business is not easy in normal circumstances, throw a pandemic on top of that it’s a whole new beast. So, as we head into the new year, I hope you’re excited for the fresh start. I hope you feel powerful and I hope you know just how strong you are. If you need a reminder, sit with a cup of coffee and just reflect on all you've overcome. I remember sitting in my office chair right around this time last year and I was so exhausted. I just took a deep breath and I said, “You did it Linds. You did good.” And right then and there I shut the computer down until the new year. So, please take a minute today to reflect on how strong you are and tell yourself, You did it. You made it through probably some of the hardest years your business will ever see. We have proven to ourselves that we can make it through anything. You are strong, you are powerful and you will be force to be reckoned with in 2022. I hope you all have a wonderful holiday season and new year. As always, I’m here if you need anything. Keep on building those businesses and cheers to new horizons next year.

 It’s been a few episodes since I’ve stepped up to mic for a solo show and I am so excited for today’s topic. We’re going to be talking about what you need to evaluate in your business before the year ends. 

Aside from all of the marketing strategies that we cover on the podcast, a HUGE part of my business growth is our ability to step back and evaluate. We make this a priority in our business to do a quick audit and adjust where needed every 6 months or so, so that we can constantly be operating more efficiently. 

In today's episode, we'll cover:

- How to do a calendar audit so that you can be spending your time more efficiently
- How to bath your work to increase your productivity
- The importance of batching your client appointments to streamline your sales process
- Why it’s time to say no to those midweek coffee dates 
- A simple lead generation tactic 
- How to analyze your social media content so you can perfect your marketing strategy
- The importance of setting your profit goal and direction for your life and business

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR WEDDING BUSINESS:
www.LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: 
www.instagram.com/mslindsayjwilliams/

SHOW NOTES:
www.LindsayJWilliams.com/shownotes/26

FREE RESOURCES:

Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams

You’re listening to the Build That Business Podcast, Episode 25. Today, I’m chatting with Taylor de la Fuente and she’s going to teach us how to write a sales page that sells for us. Taylor is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor writes persuasive and personality-packed websites, brochures, and other marketing materials for wedding pros who want to woo prospective couples.

Today’s episode is packed with step by step lessons that we can implement right now in our businesses. So this is definitely a note taking episode. Grab that pen, a notebook, pour yourself a cup of coffee and let’s dive in…

In today's episode, we'll cover:

- The mindset shift you need to take to start selling with confidence. Selling can make a lot of people feel awkward or uncomfortable.
- What the heck even goes on a Sales page, anyway?
- How long should your Sales page be?
- Which does she recommend: putting prices on your website, or reserving that information for after someone inquires?
- What are some common mistakes you see on a Sales page?
- She also dives into the four types of buyers (competitive, spontaneous, methodical, and humanistic ) and how to write for each one.

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/25

Follow Taylor:
Website: https://www.lteditorial.com/
Instagram: https://www.instagram.com/lteditorial/
Free Sales Page Review: https://www.lteditorial.com/free-review

You’re listening to the Build That Business Podcast, Episode 24. You are in for a treat today, my friends, I’m sitting down with Missy Campbell to talk about growing your business without social media and spoiler alert - We are diving into Pinterest today. Yes, Pinterest is not a social media platform - it’s a search engine. And if you are not using it for your business, you have to give this episode a listen. The strategies Missy is going to teach us today will change everything for your business… ready to listen in? Let’s get to it…

In today's episode, we'll cover:
- A full Pinterest marketing strategy for your small business.
- How to set up your Pinterest account for organic visibility
- Do we have to Pin every day? How often should we pin and how much time is it going to take?
- What kinds of things should I promote on Pinterest?

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/24

Follow Missy:
Website: www.tasteofsimple.com
Facebook: https://www.facebook.com/tasteofsimple
Instagram: https://www.instagram.com/tasteofsimple/
Pinterest: https://www.pinterest.com/tasteofsimple
Pin Magic Course: www.tasteofsimple.com/pinmagic

You’re listening to the Build That Business Podcast, Episode 23. Today, I’m sitting down with Octavia Elease from Octavia Elease Designs to talk about how to create your website with intention, specially using the StoryBrand framework by Donald Miller.

Octavia Elease is a Showit Website Designer based in Atlanta, Georgia. She has an eye for a clean and modern aesthetic that has attracted a luxury clientele over the course of her design career. Octavia creates intentional brand visuals and content to help creative entrepreneurs communicate their brand story so they can connect with their ideal clients.

In today's episode, we'll cover:

1. What is the StoryBrand framework and how does it work?
2. How to get into the minds of your ideal customers so you can address their pain points and desires
3. Octavia does a deep dive into the framework and how you can use it to revamp your website content. 
4. Specific examples from the lens of a wedding business so you can implement it into your business (looking at you - wedding pros!) 

This episode is jam packed with insight and tangible tips that you can start using right away on your website. I can’t wait for you to dive in! Thanks for tuning into today’s episode of the Build That Business Podcast.

 Ready to dive in? Let’s listen! 

FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
EPISODE SHOW NOTES: www.LindsayJWilliams.com/shownotes/23
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

Building a StoryBrand by Donald Miller:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?keywords=storybrand&qid=1637608974&sr=8-1

Follow Octavia:

Website: www.octaviaeleasedesigns.com
Facebook: www.facebook.com/octaviaeleasedesigns
Instagram: www.instagram.com/octaviaeleasedesigns
Facebook Group, Boost Your Brand: www.facebook.com/groups/boostyour