Build That Business

Building Your Team Course: www.LindsayJWilliams.com/TAG
(enrollment open August 10-17th)

Welcome to episode 55 of the Build That Business Podcast! Today, I have the lovely Ashley Ebert to talk about building and affording a team.

Ashley works alongside her dad Dale as the Daughter and Dad duo behind the abundance group. They’re a coaching company that helps creative entrepreneurs build their teams. Ashley owns one of the largest wedding planning companies in the group (Simply Elegant), which currently has generated over 3.5 million dollars in sales and a team of over 40 planners. Amazing right?!In other words - this girl knows what she’s talking about.

I’ve invited Ashley on the show to talk about building a team today because if I had to guess, it’s something that you might not have thought about. I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I’ve told her about us. She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. rick, how to afford hiring a team and when to know when you’re ready.

And if you love what you learn here today, I want to check out Ashley and Dales new course called Building Your Team - It officially launches TODAY today August 10th (if you’re listening to this when the episode drops). It’s a step by step course to lead you from solopreneur, to a leader of a thriving team. They walk you through how to structure your team, how to find and interview amazing talent, onboarding, payroll, legal - all the things. If you’re at the stage in your business where you’re thinking about maybe bringing on some help, I want you to check this out because doors are only open from August 10th-17th. You can check that out at www.LindsayJWilliams.com/TAG

Work with Lindsay: www.LindsayJWilliams.com/services
Free Masterclass: How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/55

FOLLOW ASHLEY
Facebook: https://www.facebook.com/theabundancegroup
Instagram: www.instagram.com/theabundancegroup/
Building Your Team Course: www.LindsayJWilliams.com/TAG
Free Guide to Building a Team: https://theabundance.group/resources

Females on Fire Summit with Hayley Luckadoo (FREE ticket): www.LindsayJWilliams.com/fire

I’d be willing to bet that you’ve heard the term, “Ideal Client”. It’s kind of this vague marketing term that we all know we need to narrow down, but sometimes we overcomplicate it. We brainstorm some imaginary person on paper that checks off all of the boxes without really thinking about who we actually enjoy working with. But what I told you, that your ideal client is probably someone you’ve already worked with before? Someone right under your nose!

In today’s episode, we’ll break down:
1. What exactly is an ideal client and how do you find them and more people exactly like them?
2. How to generate more leads into your wedding business.
3. How to strategize, plan, and write your marketing content to speak directly to the customers you want to serve.

Thanks for tuning in to Build That Business!

FREE MASTERCLASS, “How I 10x’d my Wedding Business - $30k to $300k in just 5 years”: www.LindsayJWilliams.com/masterclass 

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/54

Link to the A-Z Directory: www.LindsayJWilliams.com/AZDirectory
Use Code: LINDS20 for $20 the year

Females on Fire Summit: www.LindsayJWilliams.com/fire

Tune in to the Biz Birthday Bash Podcast: www.bizbirthdaybash.com/

I can still remember when I threw my name in the hat and sent a podcast pitch to Cami and Elisabeth of the Biz Birthday Bash. These two powerhouses in the industry and I've been a listener of their podcast from day one. So, when they replied that they'd love to have me on the show - I was beyond excited. And I can tell you, these ladies are a riot. They're hilarious, wildly smart, and so genuinely kind. I can honestly say that this is the favorite interview that I've ever done as a guest. So much so that I asked them if I could share it on my show.

Now this is a little different for the podcast because I'm sharing my interview, from Elisabeth's and Cami's show. This was a conversation that we had as 3 entrepreneurs in the stationery world about putting people over profit.

I hope that you'll listen with an open heart because the customer service approach that we talked about in the episode is really what helped all 3 of us grow our businesses. I hope that this interview gives you a different view of the entrepreneur that lands in your earbuds each and every week - it was fun to be on the other side of the mic for once! So without further ado, here is my interview on The Biz Birthday Bash podcast.

Welcome to the Build that Business podcast, episode number 52. Today, I’m talking to the lovely Erinn Bridgman. Erin leads the Wealthy Woman Movement so women can step into financial power with clarity and change the world! Erinn shares mindset hacks, practical tips, and things we can do starting tomorrow to pave our own way to wealth.

We talk about:
1. How finding your strengths can lead to wealth
2. How to get out of a scarcity mindset and into an abundant one
3. What does it mean to be a wealthy woman?
4. The first, most impactful step to being a wealthy woman?
5. What obstacles do you see the most in working with women around money mindset and management?

She’s one of my new business besties and I’m so grateful to have her on today. Help me welcome Erin to the show and let’s get to talking about Money - specifically what it means and what it takes to be a wealthy woman. Music to my ears - let’s dive in.

Thanks for tuning into today’s episode of the Build That Business Podcast!

Work with Lindsay: www.LindsayJWilliams.com/services
Free Masterclass: How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/52

Follow Erinn:
The Wealthy Woman Waitlist: https://www.erinnbridgman.com/intensive-fall-2022
Instagram: https://www.instagram.com/erinn_bridgman/
Budget Planner for Wealthy Woman: https://www.erinnbridgman.com/budget-planner-wealthy-women
The Wealthy Woman Checklist: https://www.erinnbridgman.com/wealthy-woman-checklist

$25k in 24 hours - The Power of Bridal Shows Workshop
> Sign up here: www.LindsayJWilliams.com/julyworkshop
Happening LIVE Monday July 18th at 12:00 noon (replay available)
> Use code JULYEARLYBIRD to grab your ticket for just $29 before July 13th

Bridal shows are the number one way I generate leads for my wedding business. I average between 20 - 30 appointments per show and close 96% of those. Resulting in $25,000 in revenue at every show I do. In today’s episode, I explain the marketing strategy behind wedding shows.

We’ll cover:
- The myths behind bridal shows and why they’re total BS.
- How to connect with couples before the show so you're walking into a warm audience
- How to schedule dozens of appointments at the show with couples ready to book

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/51

Welcome to the Build that Business podcast, episode number 50. Let me ask you, when you hear the word “PR” - what comes to mind? Is it something you’re implementing in your wedding business or do you brush it off and jot it down on the to-do list for “someday when I have more time?” I’ll admit, I was the latter for far too long but once I realized the power of PR, it opened so many new doors for my business and that’s why I’m excited to introduce you to our guest today.

In this episode, I’m sitting down with Meghan Ely of OFD Consulting and we are talking about all things PR - how to get press for your business. How to get visible to the people you want to serve, how to get people talking about you, and how to gain social proof. This episode is packed with tangible things that you can do to get noticed.

We talked about
- Where to start with PR if this is a new strategy for your business.
- How to create editorial relationships.
- How much time we should be allocating weekly to press initiatives and why it’s important
- When it’s time to bring in a publicist (this answer might surprise you)
- How to create SMART goals around your PR strategy.

Meghan combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their business to new heights. This conversation was such a treat because I really think PR is an untapped marketing opportunity for so many creative business owners. If you’re not yet considering how to get press for your business, I want you to listen to this. It opened my eyes in so many ways. Without further ado, let’s dive in!

Thanks for tuning into today’s episode of the Build That Business Podcast!

Masterclass: How I 10x'd My Wedding Business - $30k to $300k in 5 years 
Mentorship Opportunities: https://lindsayjwilliams.com/mentorship
Bridal Show Workshop - $25K in 24 hours: www.LindsayJWilliams.com/julywaitlist

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/50

Follow Meghan: Website: https://ofdconsulting.com/
Instagram: https://www.instagram.com/ofdconsulting/
Facebook: https://www.facebook.com/ofdconsulting

Welcome to the build that business podcast, episode 49. Today, I’m sitting down with the lovely Sarah Lewis of Slate and Brush to talk about her slow growth strategy. This episode took so many amazing turns, I can’t wait for you to dive in.

We talked about learning what to say yes to in the beginning stages of your business, how to grow a portfolio of work that people actually WANT to buy, the importance of staying true to yourself as you build your business (instead of trying to be like everyone else) and how to trust the process when you’re playing the “long game” while building your business. This conversation with Sarah was such a pleasure because while I agree that slow growth makes for strong roots - it’s not always easy you’re in the thick of it. Sarah explains what slow growth is, how she did it and and how it’s paid off of her business. Without further ado, let’s dive in!

Mentorship Opportunities: https://lindsayjwilliams.com/mentorship
Simplify and Streamline Your Business Workshop: www.LindsayJWilliams.com/streamlineworkshop

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/shownotes/49

Follow Sarah Lewis:
Website: https://slateandbrush.com/
Instagram: www.instagram.com/slateandbrush/
Facebook: www.facebook.com/slateandbrushdesignstudio

I am so excited to introduce you to your new digital marketing best friend - she really needs no introduction but here it is:

She’s a mom of two, the host of the Goal Digger podcast, author, educator, and the one helping us ask better questions, Jenna Kutcher. In today’s episode, we dug into topics like how to take a leap of faith, how a season of hustle got her to the harvest she has today (I asked if she would’ve done anything differently as she built her empire), and how to learn to listen to your intuition… we covered it ALL just for your ears today.

In her debut book, “How Are You Really?” Jenna goes a step further with the question all of us seem to skim past.

When someone asks “How are you?” … I’m going to guess that you reply with “Fine, Good, Great, Hanging in there!” I know, I’m guilty of it too. But Jenna added one simple word that can change everything - that can start us on a path to creating our own truly fulfilled life. She asks, “How are you, really?”

What if we stopped ourselves and truthfully answered that question? What truths might we uncover? Jenna pulls back the layers and shows us how to find that answer. And how to create the future we want with the tools we have - by getting to know the most important person on the journey - ourselves. The book releases June 28th but if you’re tuning in before then, you can preorder now at
www.howareyoureallybook.com (and snag her amazing pre-order bonuses).

Oh, and Jenna and I have an extra special treat for you. We’re giving away 10 copies of the book! All you need to do is screenshot yourself listening and tag Jenna and I. I’ll draw the winners on Launch day (June 28th)

Without further ado - let’s welcome Ms. Jenna Kutcher to the show!

Ready to dive in? In today's episode, we'll cover:
1. How to take a leap of faith when you don’t have the security cushion of your 9-5 (maybe due to the pandemic, recession, lay offs).
2. Is hustle really a dirty word? I asked Jenna about her seasons of hustle as she built her empire and if she would do anything differently today.
3. How to trust your intuition. Jenna teaches us how to listen to our own voice and how to make decisions that align with our values and goals for our life.

Thanks for tuning into today’s episode of the Build That Business Podcast!

Free Masterclass: “How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/48

Follow Jenna Kutcher:
Order the new book “How Are You Really?”: www.howareyoureallybook.com
Website and resources: https://jennakutcher.com/
Instagram: https://www.instagram.com/jennakutcher/
Facebook: https://www.facebook.com/jenna.kutcher/
Pinterest: https://www.pinterest.com/jennakutcher/
Listen to the Goal Digger Podcast: https://jennakutcherblog.com/goal-digger-podcast/

You’re listening to the Build That Business Podcast, episode 47. Today, I have my good friend Kristen DeBats coming on the show to talk about my favorite thing even - I’m in heaven. Today, we’re talking about bridal shows, wedding shows and the power of staying in front of your audience face-to-face. Kristen is part of the Wedding In New York team (they serve Buffalo, Rochester and Syracuse) and she and her team throw the most wonderful bridal shows. I owe so much of my success to her and I’m just so grateful for her.

What we’ll cover :
1. Bridal Show Myths. Why do you think that bridal shows sometimes get a bad wrap? People say they won't work, they’re full of freebie seekers, their ideal client isn’t at the show - ALL total excuses in my opinion. But let’s just talk about those and nip them in the bud.
2. Why is face to face marketing still important in the age of social media?
3. How to choose what event is right for you and your business? What are the first steps if people listening are like - okay I’m ready to give this a shot!
4. How to prepare for a Bridal Show - the show prep, what to do at the show, and the follow up.
5. How to track your ROI. Was the show worth it?

Thanks for tuning into today’s episode of the Build That Business Podcast!
My Signature Course - The Bridal Show Blueprint (How I made $25k in 24 hours) www.LindsayJWilliams.com/bridalshowblueprint

Workshop happening July 11th - “25k in 24 hours - the Power of Bridal Shows” Workshop waitlist: www.LindsayJWilliams.com/JulyWaitlist

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/shownotes/47

Follow Kristen:
Buffalo Instagram: https://www.instagram.com/buffalowedding/
Rochester Instagram: https://www.instagram.com/rochesterwedding/
Syracuse Instagram: https://www.instagram.com/syracusewedding/
Email Kristen to get the Bridal Show Guide: [email protected]

Simplifying and Streamlining your business Workshop: www.LindsayJWilliams.com/juneworkshop
** Enter Coupon Code EARLYBIRD before June 8, 2022 ** 
Honeybook Coupon Code (50% off the year): http://share.honeybook.com/lindsayjwilliams

You’re listening to the Build That Business podcast, episode 46.

Can I be honest with you for a sec? I didn’t want to record this episode because it kind of feels like I’m breaking bad news to a friend. I see so many people in my community eager to add on more, and say yes to all of these new and exciting opportunities - and I know this lights you up but as your BUSINESS coach - I have to grab you by the shoulders, look you in the eye and break something to you. This is KILLING your wedding business.

What If I told you that I was able to grow my wedding stationery business to $300k in yearly revenue by only offering 3 paper types, 95% digital printing and really none of the fancy upgrades. Because let me break it down - the more variables you add the more complicated things get. Finding vendors, sourcing material, production time, production process, quoting, even things like encouraging your couples to make a decision or say yes to working with you.

KEEP IT SIMPLE. And I know in an industry like the wedding industry this isn’t always easy. People want what they want and new trends are popping up all the time. It can be so easy to hop from one thing to the next and lose sight of how you want to run your business. So today, I want to talk more about your offerings (your products and services) and how pairing this down is going to change your business.In today's episode, we'll cover how doing it all is killing your margins, profits, quoting process and production.

Ready to dive in? Let’s listen!

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/46