Build That Business

Have you been neglecting your social media strategy over the busy wedding season? Maybe it seems your content strategy is that one daunting thing on your to-do list that you never seem to have time for. Or, you keep telling yourself that you’ll get to it come November when things slow down (been there).

In this episode, co-founders of Duo Collective and I discuss the importance of social media content pillars and how to make content creation easy for your business so you can finally check “create a social media plan” off your to-do list.

Are you ready to speed past your content strategy roadblock and start connecting with different people in your audience? This episode is for you!

Top reasons to listen to the entire episode:

• Learn how to create a social media content strategy that will speak to different parts of your audience.
• Discover the power of content pillars and learn how to use them to structure your content marketing plan.
• Get a whole social plan and SEO tips you can implement right away to see better results with your social media marketing efforts.

Full Show Notes Here!

Mentioned Resources:

Social Media Workshop

Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years

Connect with Abbey and Courtney:

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Podcast

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Are you relying on bridal shows to bring you leads? Maybe you attend, introduce yourself to new couples, and then there's radio silence. What if you went into each show knowing that all that time and money spent preparing for the show was well spent?

Top reasons to listen to the entire episode:

• Book more appointments before the bridal show is over.
• Introduce yourself to couples before they attend a bridal show.
• Skip giveaways when trying to wow your booth visitors.

Full Show Notes Here!

Mentioned Resources

Bridal Show Workshop

Free Masterclass: How I 10x'd my Wedding Business

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us ready to build a business and generate profits without burnout!

Do you feel like saying yes to everything can only get you further? Maybe you make it halfway through a task and realize you have completely undervalued yourself, and you're now exhausted from taking on too much. What if you had the confidence and willpower to take the lead like the expert you are?

In this episode, Laney Ruddell gives us all the deets on setting boundaries in your business to make your business work for you. We talk about what it means to define success and how to do that. We even cover how to set boundaries with ourselves, which is sometimes the hardest part as an ambitious entrepreneur.

Top reasons to listen to the entire episode:

• Learn what it means to define success and how to do that.
• Discover how setting boundaries in your business can make your business work for you.
• Find out how to set boundaries with yourself.

Full Show Notes Here!

Mentioned Resources

The Stationery School Free

Masterclass: How I 10x'd my Wedding Business

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review, so others can find us who are ready to build a business and generate profits without burnout!

Do you wish life gave you a compass or guide to show you the way? Sometimes the nagging voice in our head is so strong, but we aren't sure if it is outlandish dreaming or guidance. What if you had the mindset to take a chance on your life unapologetically?

In this episode, Bevin Farrand shares the inspiring story that has helped her develop the DAMN Manifesto and encouraged others to take the DAMN chance!

Top reasons to tune in:

• Discover how to navigate the hard times.
• Learn how to apply your manifesto to all aspects of your life.
• Uncover how to go all in and burn the boats.

Full Show Notes Here!

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Do you feel like you are giving more than you get? You spend so much time creating content. What if you could spread that content further and reuse it 10 different ways? In this episode, I share my favorite ways to turn one single post into ten fun bits of content my audience loves! 

Ready to create less while promoting more? This episode is for you!

Top reasons to listen to the complete episode:

• Learn the truth about time-consuming content.
• Discover how to build content off a single caption.
• Uncover how to reuse content each year.

Full Show Notes Here

Mentioned Resources:

Waitlist for September workshop

Connect with Lindsay:

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

When was the last time you showed your face on your social media? Maybe you never show your face on camera, and perhaps you barely show up with a marketing strategy. Shannon Segall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode:

• Learn the primary mistake creatives make on Instagram.
• Discover how to start building your business on social media now.
• Uncover the difference between educational vs. entertaining reels.

Full Show Notes Here!

Mentioned Resources

Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years

Connect with Shannon

Website
Instagram

Connect with Lindsay

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Facebook Community
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Thank you for tuning into the Build that Business podcast. Please follow, and share if you enjoyed the show so others can find us who are ready to build a business and generate profits without burnout!

Do you feel like you are starting to drown in your to-do list?

It feels like you’re living a content creator’s version of Groundhog Day, doesn’t it?

What if you could show up every day without having to sit down to physically and mentally force yourself to push out that next piece of content?

Ready to pour a cup of coffee, light a candle, shut the door and make it happen? This episode is for you!

Three reasons to tune into this episode:

• Learn the process that has helped me scale to 300K.
• How to embrace the magic of batching.
• Discover how to make a schedule that works best for you.

Full Show Notes Here!

Mentioned Resources

Free Masterclass: How I 10x’d my Wedding Business - $30k to $300k in just 5 years

Waitlist for September workshop

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Who is speaking to your audience when they come across your content? If it isn't you, you could miss many opportunities. In this episode, Mollie Marrocco and I dive into how to craft an authentic message. Where to start and how to combine that with your mission. If you're ready to show up as yourself and find the people who align with you, tap play now!

Mollie is a brand and messaging strategist. She helps her clients define their message to amplify brand presence and expand their mission. Most people struggle to get the thoughts in their heads to make sense when written down, but Mollie has a knack for taking those ideas and turning them into a clear, consistent brand message and an effective content strategy for her clients. She works primarily with creative entrepreneurs and small businesses as a coach, consultant, and copywriter.

Top reasons to tune into this episode:

• Learn where to start and how to combine that with your mission.
• Discover how to let go of expectations and show up to serve.
• How to tap into testimonial gold.

Full Show Notes Here!

Mentioned Resources

Waitlist: Plan A Month of Social Media Content In Just 3 Days

Sign Up Starts September 12th: Plan A Month of Social Media Content In Just 3 Days

Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years

Connect with Mollie

Website
Instagram

Connect with Lindsay

Website
Facebook Community
Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

When was the last time you invested in your business? If it's been a while, you're not alone. Many entrepreneurs wait until they've reached total burnout to get help or guidance. They think they need to make a certain amount of money in their business before they can afford to invest in education, support, or maybe even equipment to make life easier and get their time back.

Heather O'Brien and I will discuss investing in your business in this episode. We're going to break down the best investments for your business, how often you should invest and how it affects the big picture of your life in business.

Top reasons to listen to the complete episode:

1. Learn when to start investing in your business.
2. Learn the benefits of investing time in your business.
3. How to finish your investments.

Full Show Notes Here!

Mentioned Resources

Stationery Experience

Connect with Heather

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Do you know where the client experience begins? Do you get so busy during wedding season that you forget to snag content that showcases your couple? In this episode, Adrienna McDermitt and I chat about the client experience and how to enhance that through content marketing.

Adrienna is a content marketing genius, but then she takes it to another level and combines content marketing with client experience. She teaches you how to serve your customers at the highest level while having an endless supply of content for your social media and website.

Top reasons to listen to the full episode:

• How to rewind and unpack the client experience.
• Learn how to enhance your client experience through content marketing.
• How to showcase your couples to improve the client experience.

Full Show Notes Here!

Mentioned Resources

Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years

August Workshop: Putting People Over Profit 

Connect with Adrienna

Website

Instagram

Outsourcing Freebie

Blogging 101 Freebie

Connect with Lindsay

Work with Lindsay: Website

Join our Free: Facebook Community

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!